Lady-Land

In this special episode of INSIDE LADY-BRAINS Caitlin and Anna answer all your burning questions about what it’s like running their business, from how the pair first met, to what margarita they drink when celebrating their wins.In this chat you’ll find out: How they came up with the idea for lady-brains, and what previous business ideas didn’t quite make the cut How they decided when to quit their day jobs and take the plunge into becoming full time business owners The conversation that helped them understand how to bring together each other’s different work styles and much more!  ~ Connect with us ~Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au Follow us on Instagram: @lady.brainsChat to us in the Facebook group: the lady-brains clubhouseHave a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here.  Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.See omnystudio.com/list

For Bobby Clark turning her artistic passion into a business hasn’t come easy. She’s battled with the fear of not being seen as a true artist, not having the skills to set up good business practices and valuing her time and creativity properly. Up until recently, she’s kind of been winging it.In this chat you’ll learn:  How Bobby discovered $1.5 million of lost sales due to abandoned carts, and what she plans on doing about it  Bobby’s advice for valuing your work as a creative, and why you need to do more than just price out your time  The one simple action that helped her overcome 4 years of creative block, and encouraged her to pick up the paintbrush again   Bobby’s struggle with the fear of judgement and how she has learned to overcome it  How Bobby attracted her very first customers as an artist, and how tapping into existing networks of designers and creatives in Melbourne helped her business gain early traction  How launching ecommerce on her website changed the game and gave her a steady stream of inc

In this episode, we’re sharing the process of launching our first ever range of lady-brains merch (during a lockdown nonetheless). It’s been a journey! We discuss: Why it pays to generate FOMO and community engagement BEFORE launching a product Why we chose to use a ‘buy first, produce second’ model and prioritise sustainability in the process How we both kicked perfectionism to the curb and taught ourselves new skills despite huge challenges (hello, lockdowns) ~ Connect with us ~Shop the merch at www.ladybrains.com.au/shopSign up to our monthly newsletter at www.ladybrains.com.au Follow us on Instagram @lady.brainsChat to us in the Facebook group, the lady-brains clubhouseHave a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Steph Claire Smith and Laura Henshaw are the co-founders of community and content-based brand Keep It Cleaner – a platform focused on bringing fitness programs, daily workouts, healthy recipes and wellness practices to its over 250k subscribers.In this episode, we discuss:  How they lost all of their customer data (including emails) from their early KIC app, and how they were able to bounce back from the situation  Why they have recently decided to bring their tech capability in house, and how this enabled them to truly see themselves as a serious tech business   The importance of staying in touch with your customers and community, and how they’ve used customer insights to make decisions about which new programs (like KIC Bump) they’ll roll out   How Steph is trying to find her new role in the business after becoming a Mum to Harvey   How we all can be bolder and braver in tough business negotiations where we may feel out of our depth   ~ Connect with us ~Sign up to our monthly non-spammy newsletter: www.lady

Indigenous mother daughter duo Lauren Jarrett & Melissa Greenwood are the creative brains behind art brand Miimi & Jiinda. In this episode, they share how the brand was built to help heal intergenerational trauma caused by Lauren’s experience being part of the stolen generation, how their indigenous heritage impacts everything they do, and why they believe it’s critical to make time for space and silence in their busy lives.You’ll learn:  How Lauren & Melissa went from artists to CEOs overnight, after their work appeared on hit TV show The Block  How they secured a dream partnership with Adairs  The challenges with scaling an art business, and how they’ve built processes to help them grow   Why they believe it’s important to give yourself time and space for creativity to flourish  Why they’re an example that anything is possible, even when there are huge personal and systemic obstacles in the way   ~ Connect with us ~Sign up to our monthly non-spammy newsletter: www.ladybrains.com.auFollow us on I

Renae James, founder of Papinelle Sleepwear, shares how she started out selling PJs from a stall at the Paddington Markets in Sydney, to becoming a multimillion-dollar brand with products you can find being sold on almost every corner of the USA! You’ll learn:  How she started the brand with a $9000 bank loan, and why she’s never taken on external money since then  How it took Renae 12 years to make good money in her business, and how she found the courage to never give up  How Renae manages the design and production of 12 collections each year   How Renae met her now-business-partner Nicole back in 2004, and why she brought her into the business 15 years later to help take the brand to the next level  The big mistake Renae made saying yes to a huge order that she wasn’t set up to fulfil, and what she learned about saying no to opportunities before you’re ready  This episode was produced in partnership with Papinelle Sleepwear.~ Connect with us ~Sign up to our monthly non-spammy newsletter: www.ladybrains.com

Terri Vinson is a scientist, formulator and founder of beauty brand Synergie Skin. In this episode, Terri shares how she poured her life savings of $40k into the business after her then-husband lost all of their money and assets, how she’s grown her business by learning to let go and delegate, how she funded and built her own manufacturing facility and lab, and why she choses to lead with empathy and compassion.You’ll learn:  How she started the biz with $40k after her then-husband lost the family’s cash and assets in a few bad deals.  How her background as a scientist and formulator has given her a unique advantage in the cluttered skincare space.  Why she brought her manufacturing from offshore back into Australia.  How her debt averse money mindset has directly influenced the trajectory of the business.  Her four ingredients to being a successful entrepreneur – passion, ability, tenacity and hard work. This episode was produced in partnership with Synergie Skin.~ Connect with us ~Sign up to our monthly non

Live from Afterpay Australian Fashion Week and straight from the runway, Rebecca Vallance reflects back on the past 10 years of being in business.In this episode she shares: Why the Rebecca Vallance brand has been so successful both locally and internationally Why she’s chosen to expand into new categories like bridal, athleisure and swim The impact that the late Carla Zampatti had on her and her career Her biggest lesson learned over a decade of being in business Why she believes that perfectionism is a critical trait for those creating a fashion label ~ Connect with us ~Sign up to our non-spammy monthly newsletter: www.ladybrains.com.auFollow us on Instagram: @lady.brainsChat to us in the Facebook group: the lady-brains clubhouseHave a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here.  Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Live from Afterpay Australian Fashion Week, lady-brains chats with Dale, founder of Bondi Born and Mary Lou, co-founder of Bassike.In this episode they share: How they make every business decision with sustainability front of mind Their approach to finding ethical suppliers and makers Advice to emerging founders on how to build a brand with purpose and profit.  ~ Connect with us ~Sign up to our non-spammy monthly newsletter: www.ladybrains.com.auFollow us on Instagram: @lady.brainsChat to us in the Facebook group: the lady-brains clubhouseHave a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here.  Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Amanda Niu, founder of furniture brand Eva, shares how the brand has stayed relevant and ahead of the competition by diversifying their product offering, why they’ve doubled down on their test and learn approach to marketing, and how she’s found a way to apply her background in neuropsychology to get into the minds of her customers. You’ll learn:   Why Amanda launched the business with just one key product – a mattress in a box (and why you could adopt this strategy too)  The three things to look for when hiring a new employee How Amanda has found a way to apply her background in neuropsychology to get into the minds of her customers How this background as a clinical neuropsychologist majorly influences the way she delivers feedback and manages her team The importance of reframing negative experiences as opportunities to learn The one mistake to avoid so you don’t become a barrier to your own business’s growth Book mentioned: The Peter Principle by Laurence J Peter and Raymond Hull.~ Connect with us ~Sign up

Rochelle Courtenay, founder of not-for-profit Share the Dignity, shares how she turned a simple idea – to end period poverty – into a national movement, how she’s raised over $51 million to help women in need, and how she’s established partnership with brands like Woolworths, Bunnings and Facebook. You’ll learn: How she managed rapid traction in the early days, when Share the Dignity grew from an idea in her head to a national movement in just one month  Why she runs Share the Dignity like a business, and how she’s achieved profitability and sustainability  Why being vulnerable as a leader is so important for building trust within your team  How many initiatives were built out within the charity before realising the importance of staying in her lane  How she’s structured a volunteer workforce of over 5000 people and how she and her team keep them all motivated and engaged Why it’s important to slow down and take time out of the business for yourself  ~ Connect with us ~Sign up to our non-spammy monthly newsl

Ava Matthews and Bec Jefferd, co-founders of Ultra Violette, share the secret sauce to their strong co-founder relationship, why (and how) they’ve chosen to remain self-funded, and why they put down so much of their success to having strong operations, systems and rigour in the business back-end.You’ll learn:  How Ava and Bec designed their product and brand to solve a customer problem  How the two navigate tension and disagreements in their co-founder relationship  Why they advise any founders to budget 4x as much money and time as they think they need when creating a new product   The important things you should consider if you want to self-fund your business  Why ‘fun’ is a value that they inject into the business and brand each day   How they’ve designed Ultra Violette around their lifestyle, and not the other way around ~ Connect with us ~Sign up to our non-spammy monthly newsletter: www.ladybrains.com.auFollow us on Instagram: @lady.brainsChat to us in the Facebook group: the lady-brains clubhouseHave a

Carolyn Creswell, founder of Carman's Kitchen, shares how she approaches new product development in a category that is always changing, why customer research forms the backbone of all of her decision making, and how a recent revelation about her leadership style has transformed the way she works with her team. You’ll learn:  Her new product development process, and why Carman’s is now moving into the savoury aisle What the Carman’s customer ‘flavour ranker’ is, and how she uses it to inform all her decision making How a recent revelation about her leadership style has transformed the way she works with her team Why Carolyn suggests that you shouldn’t grow your business more than 25% year on year Why having an A team is one of the most important determinants of success  ~ Connect with us ~Sign up to our non-spammy monthly newsletter: www.ladybrains.com.auFollow us on Instagram: @lady.brainsChat to us in the Facebook group: the lady-brains clubhouseHave a sweet business idea but unsure if it has potential? Sign

Nicole Liu, founder of Kin Fertility, shares insights into how she designed her product and service offering based off a deep understanding of the customer problem, how she built an engaged community of thousands of women pre-launch by offering free educational fertility guides, and why she believes a strong brand is critical to standing out from the crowd.You’ll learn:  How to understand your customer problem at the deepest possible level  How to design your products and services to solve a customer problem, not the other way around How Nicole built the brand with no experience in tech or healthcare, and the role that experts have played in the business journey How to adopt a test and learn approach to marketing to ensure no dollar is unwisely spent  This episode is produced in partnership with Kin Fertility.~ Connect with us ~Sign up to our non-spammy monthly newsletter: www.ladybrains.com.auFollow us on Instagram: @lady.brainsChat to us in the Facebook group: the lady-brains clubhouseHave a sweet business

Eleanor Pendleton, founder of digital media platform Gritty Pretty, shares insights about how she sold to advertisers in the early days despite having no sales experience, how she’s scaling the business by layering revenue streams one on top of the other, and her perspective on the role of editorial vs. sponsored content in a modern media business. You’ll learn: What NOT to do if you’re thinking about taking the leap into business full time Why it was important for Eleanor to write a business plan  How Eleanor landed her first paid advertiser for the Gritty Pretty magazine before she’d launched the first issue  How Gritty Pretty has diversified its revenue streams over time, and why the focus is now on building out passive streams  The best way to pitch to new brands or clients, and the importance of having a solid deck  How to strike the right balance between editorial and sponsored content Why Eleanor decided to shut down her ecommerce store, and how she came to this difficult decision  ~ Connect with us

Lil Ahenkan aka. Flex Mami shares insights into how she manages relentless content creation while also avoiding burnout, how she’s managed to create a two-way dialogue with her audience online (including what's worked and what hasn’t), and how data drives her decision making when it comes to the online Flex Factory store. You'll learn: Why Flex decided to create an online store, and how every decision during the product development process has been informed by her community  Why she’s motivated by cash money  Her top tips for creating a two-way dialogue with audiences How to build vibrant, engaged communities online  Why she’s changed her content strategy to ‘me first, content second’  How she manages relentless content curation in a way that avoids burnout Connect with usSign up to our non-spammy monthly newsletter: www.ladybrains.com.auFollow us on Instagram: @lady.brainsChat to us in the Facebook group: the lady-brains clubhouseHave a sweet business idea but unsure if it has potential?Sign up for the free

We're celebrating International Women's Day 2021, by discussing the theme #choosetochallenge.Anna & Caitlin share why tapping into your growth mindset and pushing yourself outside your comfort zone will lead to a bigger life and a better business.We want to challenge you, lady-brain, to push yourself and take action on one thing that's going to take you and your business to the next level. Share your challenge and the results with us in our Facebook Group, the lady-brains clubhouse, and you could find yourself sharing your story on our show!Join the #lbchallengeSee omnystudio.com/listener for privacy information.Connect with usSign up to our non-spammy monthly newsletter: www.ladybrains.com.auFollow us on Instagram: @lady.brainsChat to us in the Facebook group: the lady-brains clubhouseHave a sweet business idea but unsure if it has potential?Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse  Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnyst

Lizzy Pike, founder of Face Halo, talks about her mission to eradicate disposable face wipes, provides insights on sourcing overseas manufacturers, her top tips for becoming more sustainable across all areas of your business, and why her partnership with the world’s biggest beauty influencer Chloe Morello has been such a success. You'll learn: The right questions to ask when you’re sourcing a new manufacturer How to vet the working conditions of a factory from afar How to move your brand towards sustainability without breaking the bank  Why partnering with Chloe Morello has been such a success (handy hint: her values are closely aligned with Lizzy’s!) Why Face Halo didn’t launch with a sustainability message, despite sustainability being a key point of difference  Connect with usSign up to our non-spammy monthly newsletter: www.ladybrains.com.auFollow us on Instagram: @lady.brainsChat to us in the Facebook group: the lady-brains clubhouseHave a sweet business idea but unsure if it has potential?Sign up for

Kayla Houlihan, founder of Tribe Skincare, shares how she turned a $20k initial investment into millions of dollars of revenue in just a few short months, why after three years she’s decided to shift her attention away from building the ‘business’ towards building the ‘brand’, and how getting clear on her customer value proposition transformed her business’s growth.  You’ll learn: Why Kayla spent her initial $20k solely on product development and stock  How she launched with 4 trial products and an Instagram audience of 1k followers  How she expanded her range to over 15 products in just a few short years   How she tackled a recent project to bring down her COGS  How she used Facebook Group marketing to rapidly grow her social media following to ~60k Instagram followers and 140k Tiktok followers, as well as which of these platforms converts to sales  Why she’s decided not to pursue international expansion right now, despite there being a huge demand from customers  Why she’s now investing in her brand, to get

What does success look like for you? In your personal life, and also your business? Are you building a side hustle, a lifestyle business or a startup? Do you value money, followers, fulfillment or impact? Hear Anna Mackenzie & Caitlin Judd, co-hosts of the lady-brains podcast, talk about redefining success in a pandemic world. Are you launching a new brand? Grab your free guide to redefine success, uncover your deeper purpose, build a solid vision, and help your brand stand out from a sometimes noisy crowd. Grab your copy >> www.ladybrains.com.au/purpose-guide See omnystudio.com/listener for privacy information.Connect with usSign up to our non-spammy monthly newsletter: www.ladybrains.com.auFollow us on Instagram: @lady.brainsChat to us in the Facebook group: the lady-brains clubhouseHave a sweet business idea but unsure if it has potential?Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse  Learn more about your ad choices. Visit megaphone.fm/adchoicesSee o