Garlic Marketing Show

For many agency owners, it can be hard to become comfortable with delegating out important tasks and responsibilities to your team. As the owner, you’ve played a hand in every decision, but as your agency grows you need to learn that it is okay to trust your team and allow them to handle tasks on their own. Rich Brooks, the President of Flyte New Media and the Founder of the Agents of Change Podcast, discusses his own successes with delegation in his agency. Discover the keys to the success of an agency and the two biggest agency complaints that Rich overcame.What You’ll Learn:Developing a Comfort in DelegatingThe Meme That Created Issues for RichFinding the Digital Marketing Training that WorksThe Keys to the Success of an AgencyHow Rich Overcame The Two Biggest Complaints with AgencyConnect with Rich:LinkedInAgents of Change PodcastResources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Cha

Welcome to season 5 of the Garlic Marketing Show! In this season, we’re really going to be focusing on stories. The success stories from other agencies, the tips that have been working for them right now, what isn’t working, and the videos that can bring your business results. Prepare yourself for a season packed full of great guests, great stories, and great tips that you can incorporate into your strategies today!Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

In this final episode of season 4 for the Garlic Marketing Show, Ian Garlic is joined with Jeremy Weisz, the Co-Founder of Rise25, to discuss some of the greatest lessons learned and tactics discussed throughout the season. From strategic partnerships for digital agencies to the ultimate strategies for implementing EOS, this season has had a massive amount of marketing tips for every business and industry.What You’ll Learn:Strategic Partnerships for Digital AgenciesThe Ultimate Guide to Successful Project ManagementHow to Run a Great e-Commerce Offer CampaignAdding Services or Products to Your Business Using White Label ImplementationHow to Grow Over a $20 Million Exit Using a Pay Per Lead ModelThe Ultimate Business Holiday Gift Guide3 Fundamentals to Building a Thriving CommunityThe Massive Business Opportunities in PodcastingThe Ultimate Strategies for Implementing EOSConnect with Jeremy:LinkedInRise 25Resources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See

As the world of digital marketing constantly evolves, it can be hard to get your business in front of the competition. Ian Garlic talks to Jared Loftus, the strategic advisor at Rasa.io, discusses one of the most powerful tools every business needs to be using, email marketing. He explains the AI technology that can allow you to create email content individually for each contact on your email list. Discover how you can increase your email open rates with video and the best strategies to keep your list engaged.What You’ll Learn:How Often You Should Be Sending Emails to Your ListThe AI Technology That Individualizes Email Content for Each ContactHow to Create Ongoing Business Relationships Through EmailIncrease Your Email Open Rates with VideoThe Importance of Specificity in Your Email CopywritingThe Best Strategy to Promote Your Podcast Through EmailEmail Story: Why Jared Would Get Blamed for LSU’s Game LossesConnect with Jared:LinkedInRasa.ioSign up for Jared’s newsletter!Resources:Connect with IanBook a Disc

Trying to get an edge on competitors as a marketing agency can be challenging without the proper strategies in place. Trying to stay above the competition while also working in a space with a lot of regulations and stigmas, such as the cannabis industry, adds a whole new level of challenges. Ian Garlic talks to Dan Serard, from Cannabis Creative, about overcoming regulations and creating a successful SEO model within the cannabis space. Discover the keys to creating an effective social media campaign, and how one client was able to attribute over a million dollars to ad campaigns.What You’ll Learn:Overcoming Regulations in Cannabis MarketingFiguring Out the SEO Model for the Cannabis IndustryProfiting Over a Million Dollars of Revenue Through Ad CampaignsHow to Create a Successful Cannabis BrandThe Critical Platforms to Get Your Message OutThe Keys to Creating an Effective Social Media CampaignHow Hashtag Strategies Build Your Follower CountConnect with Dan:LinkedInInstagramCannabis CreativeResources:Connect

The bigger your business gets and the more clients you acquire, the harder it can get to keep up with your client’s needs. In this episode, Ian Garlic talks to Brad Farris who explains how you can grow your revenue by having a fewer number of clients.  If you’re interested in selling your agency or business, discover how to figure out the cost of your company. Brad also explains how you can get people to pay the most using case stories. What You’ll Learn:What People Care About in Buying BusinessesWhy Agencies Are “Hard” to Buy/SellHow to Figure Out the Cost of Your AgencyIdentifying Your PERFECT Client with One QuestionThe BIGGEST Thing Holding Back Digital Agency GrowthHow Brad is Charging Top Dollar for His High Ticket CoachingHow Case Stories Get People to Pay the MostHow to Optimize Your Business for Your LifeMarketing a High-Profit, High-Market BusinessThe Best Way to Have a High Value Conversations Connect with Brad:LinkedInAnchor AdvisorsAssessment: What Phase of Business Are You In?Resources

In a world where digital marketing is becoming more and more critical for the success of your business or agency, having an effective content strategy is key. Ian Garlic talks to Tyler Lane, Founder of Session Interactive, about his keys to creating and restructuring great content. Tyler discusses what KPIs you should be tracking as well as how to break down your content priorities. Discover his best tips for incorporating videos into all of your content.What You’ll Learn:The Most Common Errors People Make in Their ContentThe Two Main Goals to Structure a Strategy AroundOut-Of-The-Box KPIs That You Should Be TrackingThe Three Main Buckets for Content RegenerationThe Ultimate Priority Breakdown to Adjust Your Strategy Key Factors to Setting Up Google Analytics ProperlyIncorporating Video into the Content StructureConnect with Tyler:LinkedInTwitterSession InteractiveResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and o

Do you have a new product, but aren’t sure how to begin launching and promoting it? Are you ready to give up after a failed launch? Ian Garlic talks to Jon LaClare, the Founder and CEO Of Harvest Growth, about his own successes with infomercials, most notably OxiClean. Jon discusses OxiClean’s secrets for success, the simple 2-minute infomercial structure that works, and how to build credibility fast. In this episode, discover the perfect launch process for your new products.What You’ll Learn:Launching his career with OxiCleanBilly Mays' Secret for Success with OxiCleanThe Simple 2-Minute Style That Stills Works in InfomercialsHow to Build Credibility FastThe Power of the Irresistible OfferHow to Create an Amazing Call To Action in Online InfomercialsThe Perfect Launch Process for Your New ProductThe Magic Questions to Truly Test PricingThe Three Legs of a Great Infomercial CampaignHow to Scale Infomercials DigitallyThe Biggest Mistakes in InfomercialsConnect with Jon:LinkedInHarvest GrowthResources:Connect w

For many small businesses, it can be frustrating figuring out an effective marketing strategy that you are able to afford. Luckily, experts like John Jantsch are able to discuss what they’ve learned, what’s valuable, and what isn’t. Ian Garlic talks to John Jantsch about “The Ultimate Marketing Engine” and the huge opportunities that are currently present in the marketing community. John discusses the dangers of skipping to buy and what differentiates businesses that thrived and businesses that died. What You’ll Learn:The Biggest Frustration of Small Business MarketingHow to Analyze PlatformsFundamentals Working RIGHT NOW in MarketingKilling the Marketing Funnel and Choosing the Marketing Hourglass7 Behaviors People Want on the Customer JourneyThe Dangers of Skipping to “Buy”The Customer Success Tracking ToolThe Ultimate SEO Tip for BacklinksConnect with John:LinkedInDuct Tape MarketingPodcastPodcast BookersResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Cha

When you’re aiming to have your business be acquired, there is a marketing strategy that goes behind it. Ian Garlic talks to Ashley McManus, an expert who helped Affectiva be acquired for $76.5 million. Together, they discuss the differences and similarities between B2B and B2C marketing. Ashley also discusses how podcasts lead to acquisition and where to get started with B2B startup marketing. What You’ll Learn:B2B and B2C Marketing: The Differences and SimilaritiesTranslating Science and Technology into Product MarketingMarketing Strategies for Startups that Need Funding and Product GoalsUsing a PR Agency to Measure SuccessRepurposing Emotion AI SummitHow Podcasts Lead to AcquisitionWhere to Get Started with B2B Startup MarketingUsing Customer Stories When Customers Want to Be AnonymousConnect with Ashley:Ashley McManusLinkedInResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Many times entrepreneurs and CEOs end up putting in extra hours into their businesses. They can hardly put down their phone, much less enjoy the work life balance they had hoped to achieve. Ian Garlic talks to Matt Johnson, the Founder and CEO of Pursuing Results, who explains how he was able to offload his own plate and get to a point where his business runs successfully with him only working a few hours a week. He also discusses how he’s able to generate 6-figures from his podcast and the metrics he uses to 10x his podcast’s results. What You’ll Learn:How to Offload Everything on Your PlateRunning a Successful Business by Working a Few Hours a WeekHow Matt Generate 6-Figures in Passive Income from a Real Estate PodcastThe Most Effective Podcast Growth StrategyThe Value of Being MicroFamousThe Metrics Used to Get 10x Results for His PodcastsThe Two Questions to Make Sure You Are SuccessfulBecome the MOST Valuable Person with This Question on Your PodcastConnect with Matt:LinkedInPursuing ResultsGet Micr

For a B2B SaaS company, it can be difficult to create an effective lead generation strategy. Maybe your business gets fast leads at first, but they falter over time. Maybe you’re hardly making sales to begin with. Ian Garlic talks to Ken Marshall, the Chief Growth Officer at RevenueZen, about how to get a free SEO strategy for your B2B SaaS.  Ken discusses his LinkedIn strategy and how to become a thought leader in your industry on the platform. You’ll also discover the ultimate 15-Point Keyword Mapping Strategy.What You’ll Learn:How to Get Leads Quickly and Then Over TimeCreating a B2B SaaS Inbound StrategyWhat Happens When Inbound Leads Don’t ConvertThe Trend Killing Outbound Sales in B2B SaaSHow to be a Thought Leader for Your Business on LinkedInThe Problem with Your LinkedIn Messaging StrategyHow to do Keyword Research for a B2B SaaS CompanyUltimate 15-Point Keyword Mapping StrategySimple Strategy to Optimize Your Landing PagesConnect with Ken:RevenueZenLinkedInResources:Google Search ConsoleGoogle

Many attorneys will avoid investing in a business coach or participating in sales for fear of feeling disingenuous to their clients. What they don’t realize is the opportunities they are throwing away in the process. Ian Garlic talks to Elise Holtzman, the President and Founder of The Lawyer’s Edge, about how lawyers can unlock their unlimited potential and uncover internal obstacles in order to succeed. Elise explains the big question you should be asking before you ask clients for more business as well as the upcoming opportunities for law firms in 2022.What You’ll Learn:Why Most Attorneys Avoid Business CoachingHow to Find the Right Business CoachUnlocking Your Unlimited Potential as a LawyerUncovering Internal Obstacles to SucceedThe Misconception of the S**** Word in LawHow to Sell Without Feeling SleazyThe Big Question You Need to Ask Before Asking for More BusinessThe Big Opportunity in 2022 for Your Law FirmConnect with Elise:The Lawyers EdgeLinkedInResources:Connect with IanBook a Discovery Call Toda

Do you ever find yourself giving a presentation and realize nobody is actually paying attention or engaging with it? Ian Garlic talks to Webinar and Presentation Expert, Steve Werner, about the ultimate formula for webinars. He explains all of the big mistakes you’re making with your webinars, the best offer for webinars, and how to improve your show up rate. From lawyers to med-spa professionals, there are great sales opportunities in the webinar space for all sorts of industries if using the right template.What You’ll Learn:How to Think About Webinars the RIGHT WayThe Biggest Mistake on WebinarsWhat to do PRE WEBINAR to Improve Show Up RateWhy You Should Publish Every Day (No Matter the Quality)The Ultimate Formula for WebinarsGet People to Say “I want that” to Your Offer Before the OfferThe Worst Mistake You Can Make on a Webinar Email Series#1 Key to a Great Show Up RateTwo Data Pieces to Follow During WebinarsConnect with Steve:Schedule with SteveLinkedInResources:Connect with IanBook a Discovery Call To

Imagine growing your authority and being seen as the expert in your space. Your business is booming and you have millions of downloads on your podcast. Ian Garlic talks to Ralph Burns, the Founder of Tier 11, who discusses how direct response and Facebook ads can make this all possible. Discover how one podcast got 8 million downloads and Ralph's tips for being a constant expert in your space.What You’ll Learn:The Opportunities Direct Response Creates$25 Million Company Didn’t Realize the Value of Cold TrafficHow to Build Immense Authority and Get 8 Million Podcast DownloadsHow to be a Constant Expert in Your SpaceHow Consistency Can Make Your Podcast’s Ratings SoarConnect with Ralph:Tier 11TwitterLinkedInResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Starting off as one of the few female comics, Judy Carter went from traveling with Prince to getting interviewed by Oprah. Eventually, she was asked to speak at a corporate event to explain ways for people to use humor within the corporate space in order to improve their work environment, engage their employees, and bring creativity to their teams. Ian Garlic discusses her techniques for improving emails with humor and how to avoid death by PowerPoint. What You’ll Learn:Judy’s Story: From Opening for Prince to Being Interviewed by OprahThe Ultimate Power Grab of ComedyHow to Find the REAL Joke in Your CompanyThe Three-Part Formula To Make Tough Ideas FunnyHow to Avoid Death by PowerPointImproving Email with HumorConnect with Judy:Judy CarterLinkedInThe Comedy BibleResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

In the United States alone, 80% of the population have some sort of connected device or subscription in their household. This large potential audience creates a huge opportunity for brands and businesses through the use of programmatic advertising. Ian Garlic talks to Dan Larkman, the CEO & Founder of Keynes Digital, about his strategy for creating programmatic ads for OTTs. Dan discusses his tips for creating engaging, high-quality content that will make users 4.4 times more likely to purchase your products or services.What You’ll Learn:How to Make a User 4.4 Times More Likely to PurchaseThree Steps to Creating Attention-Grabbing Content for OTTsThe Simple Drag-and-Drop Tool to Spec Check Your VideosWhy There Are Big Marketing Opportunities on OTTsVideo Content Tips to Effectively Reach 80% of the USWhat is the entry level budget for OTT Ads?Connect with Dan:Keynes DigitalEasy Tool to Spec CheckLinkedInResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

For a lot of small businesses, it can be hard to choose what to prioritize both your time and money on. By defining your brand, optimizing your website, and creating a great offer, your marketing strategy can begin getting your small business the results you have been chasing your entire career. Ian Garlic talks to business consultant and Founder of Strand-Consulting, Estie Rand, about her best steps to fixing your marketing strategy today. Discover the checklist you should always use before creating your website as well as the 5 steps to creating a great sales funnel.What You’ll Learn:The Lie of the Laptop LifestyleHow much time do Social Media Influencers spend on each day?Where to Start Fixing Your StrategyDefinition of an Actual BrandNiche VS FocusHow Your Website is Wasting MoneyThe Key Criteria to Great WebsitesNecessary Checklist BEFORE Building a WebsiteHow to Create an OfferThe 5 Steps to a Great Sales FunnelConnect with Estie:Estie RandGet Your Free Gift TodayLinkedInResources:Connect with IanBook a

Are you wasting time on social media posts that get no engagement? Do you post the same thing to every single platform? Ian Garlic talks to Audra Brehm, the CEO & Founder of Brehm Media, about the organic social media strategy that actually gets results. She always explains what numbers you should be tracking on your social media and what platforms are best for health and beauty brands.What You’ll Learn:Organic Social Media Strategy That WorksThe Toggle Problem That KILLS Your Social MediaHow to Use Organic Social Media as Search Engine Optimization StrategyCreating a Social Media Strategy for Your Health and Beauty BrandWhy are Content Calendars a joke?The Analytics Numbers you SHOULD be tracking in your SocialThe Two Platforms that are performing the best for Health and Beauty BrandsThe Timeline for Social Media SuccessChoosing a Great Social Media Agency for Health and BeautyThe Question Every Brand Should Be AskingConnect with Audra:Brehm MediaLinkedInContact Audra!Resources:Connect with IanBook a Dis

Tired of virtual meeting after virtual meeting? Do you feel like you’re constantly showing up worn out and hardly contributing to your team? Ian Garlic talks to Keynote Speaker and Speaker Trainer, Melanie Spring about her best tips for amplifying your voice and improving your speaking performance. Discover a simple, 2-minute tip to show up better on Zoom meetings and how you can improve your overall performance in speaking engagements to engage your audience.What You’ll Learn:Key Aspects of a Great Agency OwnerFiguring Out Your EnergyHow Future Projecting Negatively Impacts Your EnergyA 2-Minute Way to Show Up Better on Zoom MeetingsImprove Your Performance by Developing an Energy RoutineConnect with Melanie:Melanie SpringInstagramLinkedInResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.