Garlic Marketing Show

In this episode of the Garlic Marketing Show, we had the pleasure of hosting a genius marketer, Kasim Aslam, CEO of Solutions 8, Co-Founder of DrivenMastermind.com and a Co-Host of Perpetual Traffic Podcast, as he reveals how investing $200K per month on YouTube outperforms all other lead acquisition strategies. Discover their secret to harnessing the power of YouTube's vast data, creating compelling value-driven content, and generating high-quality leads. This episode will change the way you view traditional advertising, showing you why YouTube should be your #1 focus. Don't miss the insights on their innovative long-tail strategy, the power of case stories, and the launch strategy that skyrocketed their book to success. Watch now!What You’ll Learn:Mastering YouTube Ads: Kasim's $200K Monthly Investment JourneyCrucial Client Insight: An Essential Question for Optimal Marketing StrategyOrganic YouTube Strategy for Sustainable SuccessBook Promotion Genius: YouTube Strategy That Hit Number One RankingWhat are t

Are you ready to unlock the future of digital marketing?Alex Melen, the Co-Founder of Smart Sites, shared his expertise on digital marketing in a captivating episode of the Garlic Marketing Show. Focusing on his book "Automotive Search Marketing," Melen emphasizes the importance of SEO and pay-per-click marketing for client acquisition. He also explores the impact of YouTube as a powerful advertising platform and discusses the potential role of chat GPT in the future of Google search. Notably, Melen highlights the risks and rewards associated with chat GPT, including its ability to generate content in various styles and the challenges of input ownership. With insights on the evolving search landscape and the transformative potential of chat GPT, this episode is a must-listen for marketers and business owners seeking to unlock the future of digital marketing.What You’ll Learn:What's Brewing in the Realm of Google?Decoding the Enigma: Virtually Hacking Google's Algorithm for SuccessThe Secret to Better Rankings

Are you a leader, a business leader, business owner who's stuck in your consulting services, maybe working too hard, or not getting paid enough?Uncover the secrets behind Mandi Ellefson, Founder of Hands-Off CEO and author of the renowned book, 'Hands-Off CEO,' and her unique approach that empowers companies to break free from the limitations of their own success. This approach propels them toward remarkable growth while maintaining an exceptional quality of work and personal life.From navigating the intricacies of complex services to captivating high-value clients through the art of storytelling, Mandi shares invaluable insights on how to scale your consulting agency without compromising on excellence. Join us as we embark on a transformative journey, uncovering the keys to sustainable growth and unparalleled success.What You’ll Learn:The Cause of 80% of the Problems in Scaling and the "Positioning" Shift That Is Key to ScalingWhy CEOs Giving up Quality or Personal LifeStrategies for Raising Prices While Del

Unleash the Power of Outbound Marketing! Dive into outbound marketing with Rob Hawk on the Garlic Marketing Show! Rob reveals B2B success stories, leveraging LinkedIn for mega-deals, and the 4 pillars of winning campaigns: targeting, messaging, a solid call to action, and sales meeting strategies. Discover the power of video for trust-building and get top tips for consistent results. Unlock the secrets to B2B success today! Tune in now and learn the secret to skyrocketing your B2B sales by establishing strong connections and driving conversions! What You’ll Learn:Why Linkedin Is WorkingCracking the Code of Waking up to a Booked Sales Calls or Booked CallsFinding the Smallest Hinge that Swings the Biggest: Secrets of Outbound Success$2 million Recruiting Opportunity Comes OutboundOvercoming IT Challenges: How to Secure 20 Deals in the First MonthThe Right Way to Ask for a Sales ConversationDo you have an emotional problem preventing $ 10 million in salesTurn around LinkedIn spamAn inexpensive way to learn the

In this episode, we delve into the growing importance of website translation in our increasingly global market. Discover the expertise of Evan Kramer, CEO of Motion Point, a leading company with over 20 years of experience in the field, and the significance of brand promise and budget in determining translation quality. Explore the benefits and complexities of AI in the translation process, the nuances of video translation, and YouTube's new multilingual dubbing feature. Learn about the two main methods of managing translation and the rising demand from regional businesses. Beware the pitfalls of poor translation and realize the vast SEO potential it holds for global businesses. Don't miss out on this enlightening discussion!What You’ll Learn:Translation ROI: How Can Unlocking Global Reach and Revenue Transform Your BusinessThe High Cost of Quality TranslationThe Danger of Poor Translation to Your Brand Experience How Can AI Supercharge Quality and Cut Costs?The Legal Reasons You Need to Translate your w

Discover the game-changing secrets to skyrocket your e-commerce success!Join us in this captivating podcast episode as we delve into the revolutionary world of crypto, uncover the art of profitability optimization, and master the strategic realm of advertising. From untapped opportunities to client comeback stories, this episode is packed with inspiring insights and proven strategies shared by the brilliant William Harris, Founder, and CEO of Elumnyt.Get ready to unlock your e-commerce potential and take your business to new heights.Tune in now and embark on an exhilarating journey to e-commerce greatness!What You’ll Learn:Igniting E-commerce Growth: Exploring the Potential of Crypto and NFTsHow Increasing Revenue Can Destroy Profit Margins in an Ecomm CompanyThe Exit Door Effect: Making Client Departures Seamless and Welcoming Their Return.Unlocking E-commerce Success: Understanding the Two Parts of ProfitabilityProfits First: Why Optimizing for Profitability Outweighs Revenue in E-commerce.Touchpoints and A

Join Nancy Calabrese, Founder of One of a Kind Sales, as she unveils the secrets to successful outbound sales and follow-up. Learn the power of human connection, standing out from the competition, and elevating your sales game. Get ready to elevate your sales game with their focus on building relationships, understanding client needs, and using metrics for success. Don't miss it!What You’ll Learn:Achieving 300 Appointments in One Year: Nancy's Success Story RevealedKeeping the Cold Calling Team Fired Up: Nancy's Motivation TechniquesFrom Novice to Expert: Nancy's Training Process for Outbound SalesHiring Winners: Nancy's Sales Methods for Recruiting Top TalentUnlocking the Secret Sauce Script: Hiring Great Salespeople with NancyThe Game-Changing Questions: Nancy's Interview Techniques RevealedMetrics That Matter: Tracking Success in Your Outbound Sales TeamDebunking the Research Myth: The Truth About Sales PreparationSetting Appointments with Precision: Unraveling the Rule of SuccessQuality over Quantity: Di

Join Jordan Ostroff, President of LegalEase Marketing and Managing Partner of Jordan Law Fl, on an exciting episode of The Garlic Marketing Show as he reveals the secrets to developing a completely legal marketing strategy. Understand why a holistic approach is crucial and how it simplifies decision-making and boosts success. Uncover the challenges faced in legal marketing and the signs that indicate a need for reevaluation. Jordan shares a simple process for creating a powerful strategy, starting with the end result and working backward. Don't miss this thrilling podcast that will revolutionize your legal marketing efforts. Tune in now for an engaging and captivating discussion!What You’ll Learn:Creating an Effective Lawyer Strategy: A Comprehensive GuideDoubling Your Ad Spend Return: The Ultimate Tactic RevealedThe #1 Key to Improve Law Firm Marketing ResultsMastering Retargeting: A Simple Strategy for Maximum ImpactAvoiding Common Website Mistakes: A Must-Know Guide for LawyersConnect with Jordan Ostroff:W

Are you struggling to assemble the perfect marketing team for your company? Look no further, as you won't want to miss the Garlic Marketing Show's interview with Noel Andrews, CEO and Owner of JobRack, the best remote talent from Eastern Europe.As an expert in connecting businesses with remote workers, Noel shares invaluable insights on how to build the perfect marketing team. He emphasizes the biggest mistake companies make when hiring remote workers and provides a solution: slowing down the hiring process and creating a role scorecard. By outlining specific metrics and KPIs, companies can ensure they find the right candidate who can execute strategies effectively. Whether you're struggling to find the right marketing talent or looking to optimize your hiring process, this episode is a must-watch for any company seeking to assemble its dream marketing team. What You’ll Learn:The Right Way to Hire Marketing VAs and Remote Workers: Key TipsAvoid the Biggest Mistake in Hiring a Remote Working Team: Expert Advic

Are you interested in scaling up your business using paid advertising?Luke Charlton, the founder of LukeCharlton.com, is an expert in crafting successful offers and scaling ad campaigns. Luke shares valuable insights and strategies that can help high-ticket service professionals take their businesses to new heights. With fascinating anecdotes about his own journey in the industry, Luke's enthusiasm and knowledge shine through in this engaging and informative podcast. Whether you're just starting out or looking to take your business to the next level, the Garlic Marketing Show with Luke Charlton is sure to inspire and inform.Get ready to learn how to build compelling offers, craft effective messaging, and scale your ad campaigns like a pro!What You’ll Learn:Scaling Ad Campaigns: Insights from Paid TrafficThe Power of Copywriting: Why it's the Most Important Marketing SkillCrafting Effective Offers: A 7-Step Framework for Success"How to Craft Effective MessagingScaling High-Ticket ServicesHow Changing One Sente

Do you run a digital marketing or creative agency, but find yourself struggling with profitability? It's a common issue, but there's a solution!Marcel Petipa, CEO and Co-Founder of Parakeeto, specializes in helping agencies like yours measure and optimize profitability, leading to better work, culture, and investments.Imagine growing your agency by 56% in just one year and tripling your profitability in 18 months! Don't let financial constraints hold you back from aligning with your agency's values and making meaningful choices. Get ready to unlock the potential for growth and success!What You’ll Learn:Data Analysis: The Key to Increased Profitability and Less Overtime for Teams.How Marcel Helped a Client Triple Their Profits in Just 18 Months!Clarity on Timeline Estimates and Financial Accrual: TheKeys to Measuring Profitability.Metrics and KPIs: Are You Measuring the Right Things?The Most Important Metric for Business Profitability: Is Yours Above 50%?Delivery Costs, AGI, Billable Rate, and Utilization: The

On this episode of the Garlic Marketing Show, Michael Rosbrook, a direct response marketing expert, shares his insights on successful marketing strategies in this YouTube video. Michael emphasizes the importance of optimizing a Google Business Profile, as well as direct mail based on the IRS's PTIN database every month and the importance of teams answering the phone quickly and following up consistently. He grew his successful, multi-million dollar tax resolution practice by constantly marketing through Facebook and YouTube ads, direct mail, and content marketing. Michael's strategy to acquire new clients was to go negative in spending if necessary, as long as he knew the lifetime value of each client and their ascension ladder. Discover the importance of having an understanding of cost per lead, cost per acquisition, and lifetime value, never taking your foot off the gas pedal, utilizing direct mail (3 times), optimizing referral sources, and learning the business of tax resolution.What You’ll Learn:Consiste

If you're looking to gain valuable insights into successful marketing strategies for financial institutions, you won't want to miss the Garlic Marketing Show's interview with Mark Arnold, the president of On the Mark Strategies! As an accomplished branding expert and VP of Marketing, Mark has worked with multiple credit unions and banks to help them grow and succeed through strategic planning, storytelling, and video case stories. He has achieved notable successes, including an 80% increase in NPS for one bank and helping a credit union win Marketer of the Year. Mark discusses the latest trends, branding insights, and effective training methods for staff, providing a wealth of valuable information for anyone in the industry. So tune in to gain insights from Mark Arnold and elevate your marketing game!What You’ll Learn:Boost Landing Page Conversion Rates by 80%Tips for Generational Marketing to Target Age GroupsOne Bank’s 80% Increase in NPS Key Trends & Strategies for Financial MarketingMark Arnold's Jour

Rebranding can open up a world of opportunity for your business, but there’s a lot behind it. It’s not just changing up the logo, your branding, or refreshing your name. For a truly successful rebrand, you need to figure out the right time for your company and the process behind it.That’s why we invited Jim Heininger, from Rebranding Experts, to explain the benefits behind rebranding, and how to do it properly. Jim also talks about how one company increased contact with prospects by 200% and increased their cross-selling opportunities through their rebrand.What You’ll Learn:The Biggest Mistakes in RebrandingRebranding a Talent Management Company Resulting in Increased Contact with Prospects by 200%The Aspirational Mindshift to Creating a Power RebrandWhen to Rebrand Your CompanyThe Reasons for a Rebrand VS RefreshThe Ultimate Process for RebrandingConnect with Jim:Rebranding ExpertsLinkedInResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your mar

Through the rise and success of TikTok marketing, it leaves everybody wondering what the next big opportunity will be to scale their brand. Shockingly, the opportunity is already here and it is one we’re all familiar with: YouTube. With YouTube Shorts entering the scene, as well as various other trends, YouTube’s growth is exploding. Join Ian Garlic on this episode of the Garlic Marketing Show as he discusses the current 6 YouTube trends that will benefit you and your business going into 2023.What You’ll Learn:6 of the Current Marketing Trends That Will Benefit YouThe Explosive Growth of YouTubeThe #1 YouTube Trend in 2023 The Powerful Combination with YouTube AdsYouTube’s Biggest Two-Fold Opportunity: YouTube ShortsHow to Improve Your Google Ranking with ShortsGoogle’s Huge Change That Affects MarketingThe Best Videos for YouTube’s Algorithm Build A Successful YouTube Channel Using TelevisionWhy 1 Million Subscribers Isn’t Always Great Zigging When They Zag: Paying Attention to Trends Resources:Connect with

Project management is essential to marketers because it enables them to manage their time and resources more efficiently. You'll be able to better manage projects by setting realistic deadlines, keeping track of all tasks and deliverables, and evaluating the results of your work so you can determine what went well and what needs improvement. On this week’s episode of the Garlic Marketing Show, we’re joined by Gray Mackenzie, Co-Founder of ZenPilot in discussing the importance of project management tools in the agency space.What You’ll Learn:WHY IS PROJECT MANAGEMENT SO IMPORTANT?SHOULD YOU CHARGE MORE FOR YOUR SERVICES?HOW TO MEASURE ROI FOR AN AGENCYTHE HARD DECISIONS MADE BY MARKETING MANAGERSTHE ULTIMATE GOAL OF PROJECT MANAGEMENTConnect with Gray:LinkedInZenPilotResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/pr

When dealing with marketing projects, you need to start with a plan and then work backwards from there. If you don’t have any money coming in, it may be difficult for you to budget effectively. Don’t want to end up with endless problems with your marketing campaign?Then stay tuned on this very special episode of the Garlic Marketing Show.We’re joined by Nikole MacKenzie, CEO and Founder of Momentum Accounting, in revealing the ultimate secret of running successful marketing campaigns without breaking the bank.What You’ll Learn:CAN SUCCESSFUL MARKETING PROJECTS BE BUDGET-FRIENDLY?HOW MUCH SHOULD YOU SPEND ON A MARKETING PROJECTHOW TO MAXIMIZE YOUR MARKETING BUDGETTHE PROFITABILITY OF MARKETING PROJECTSTHE AVERAGE COST OF MARKETING PROJECTSConnect with Nikole:LinkedInMomentum AccountingTwitterResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today wit

Both affiliate marketing and SEO are great ways to make money online, and they’re both useful for different reasons. Affiliate marketing is great if you have a lot of experience in your niche and can write well enough to make an impression on the reader.SEO is great if you have a smaller audience or if you just want an easier way to promote yourself. If you want to learn the secret to running successful affiliate programs, then stay tuned to this week's episode of the Garlic Marketing Show—Philip Hill, CEO of Pure Bred Marketing, unveils the secret to getting 28x on ROI.What You’ll Learn:3 PHASES OF GETTING SUCCESSINTRO TO DIRECT-TO-CONSUMER MARKETINGSETTING UP AFFILIATE MARKETINGHOW SEO PLAYS A BIG ROLE IN AFFILIATE MARKETINGHOW TO IDENTIFY THE RIGHT AFFILIATESConnect with Philip:LinkedInPurebred MarketingResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Tod

In the digital age, it's easy to forget about the importance of online forms. But they are fundamental to companies in many ways—and not just for simple data collection. Online forms are also crucial for marketing and sales teams, who often use them to collect customer information before starting the sales process.Join Chad Reid, VP of Marketing and Communications from Jotform, and Ian Garlic in unleashing the potential of online forms---only on the Garlic Marketing Show.What You’ll Learn:THE VERSATILITY OF ONLINE FORMSTHE IMPORTANCE OF HIGHLIGHTING BUSINESSESINTRO TO VIDEO CASE STUDIES FROM SURVEYS TO FEEDBACK: HOW TO USE ONLINE FORMSHOW USER STORIES IMPACT YOUConnect with Chad:LinkedInJotformResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more

In this episode of the Garlic Marketing Show, Omi Diaz-Cooper, CEO of Diaz & Cooper Advertising, joins us in revealing the secret to giving your audience the power to choose. From A/B testing to lead generation, we tackled them all.Learn industry secrets, insights, and more on this episode of Garlic Marketing Show.What You’ll Learn:MARKETING TOOL SETS: WHAT ARE THEY AND HOW DO THEY WORK?HOW TO MAKE YOUR BRAND MESSAGE POPINTRO TO GROWTH-DRIVEN DESIGN METHODOLOGYHOW LEAD MAGNETS WORKMARKETING’S BEST PRACTICESConnect with Omi:LinkedInDiaz & CooperTwitterResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.