Garlic Marketing Show

MotionPoint CEO Evan Kramer Website Transcreation and The YouTube Translation Opportunities

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Synopsis

In this episode, we delve into the growing importance of website translation in our increasingly global market. Discover the expertise of Evan Kramer, CEO of Motion Point, a leading company with over 20 years of experience in the field, and the significance of brand promise and budget in determining translation quality. Explore the benefits and complexities of AI in the translation process, the nuances of video translation, and YouTube's new multilingual dubbing feature. Learn about the two main methods of managing translation and the rising demand from regional businesses. Beware the pitfalls of poor translation and realize the vast SEO potential it holds for global businesses. Don't miss out on this enlightening discussion!What You’ll Learn:Translation ROI: How Can Unlocking Global Reach and Revenue Transform Your BusinessThe High Cost of Quality TranslationThe Danger of Poor Translation to Your Brand Experience How Can AI Supercharge Quality and Cut Costs?The Legal Reasons You Need to Translate your w