Synopsis
Follow along as we take our digital marketing agency from $1M in sales in 2018 to $100M by 2030. Hosted by Erik Olson and Kevin Daisey, Founders of Array Digital, our podcast will chronicle the ups and downs, the wins and loses, and the tools and strategies employed along the journey to becoming a dominant player in the ever changing digital marketing industry.
Episodes
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Setting Expectations for Our Onboarding Process
08/05/2019 Duration: 04minAre you setting the right onboarding expectations before you sign a new client? Today on Journey to $100 Million, listen in as Kevin explains this is something we have struggled with in the past and improved upon. It is really easy to get excited when selling in front of a new prospect, but it is essential to ensure that you take some steps to put expectations and a timeline in your proposals. You must make sure the client understands the full process, how long it is going to take, and what to expect! Doing this will save you a lot of time and energy. — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of t
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How Business Coaches Can Help Grow Your Organization
07/05/2019 Duration: 04minAs your career and business grows, you may think you can’t afford or even need a business coach. Today on Journey to $100 Million, listen in to Erik as he shares that isn’t the case. In the past year Erik has been working with award-winning business man, Zack Miller, to help grow our organization. Zack has given us a lot of ideas of things we could be doing that we are not already, and it has greatly helped move us forward. It doesn’t take up a whole lot of time, maybe an hour a week - and it’s not crazy expensive either. Now, we’re not saying you must go to Zack as your business coach, but when looking for a business coach it is crucial to find someone who has experience with building companies and someone that has even failed! Business coaching does not have to be a time or money sink whatsoever. We greatly recommend looking into getting a business coach - it sure helped get us going in the right direction. — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Ar
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The Importance of Tracking Your Deliverables: A Lesson Learned
06/05/2019 Duration: 05minToday on Journey to $100 Million, listen in as Erik shares a huge lesson learned for us here at Array Digital. We recently just lost a contract - but like any failure, we consider this to be feedback. We realized a big part of this loss was due to the fact that we were not properly tracking our deliverables. We were tracking the activities we were performing, but we were not tracking the deliverables, and when those deliverables were required. We learned that we must know the date that something is due, and track that separately from the actual activity of doing it. The key here is to keep a list of your deliverables, and then work off of that. Don’t just work off of activity. — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. — Kevin Daisey is an award-winning digital marketer &
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Introducing and Welcoming New Employees
05/05/2019 Duration: 04minAs we are welcoming new employees to the team, Erik writes out a CEO welcome letter to every new team member. In doing this, Erik is able to let them know why they were chosen for this highly-competitive position, sets expectations for the job, welcomes them to the team, and lists out Array Digital’s core values. Today on the Journey to $100 Million Podcast, listen in as Erik explains the importance of doing this as a leader and authority figure. Erik explains that every organization needs a leader, and that if you are in a position of authority, you must understand there is a good reason for it. If you hold this authority it is essential to assume it, grasp it, and embrace it! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. — Kevin Daisey is an award-winning digital marketer &
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Knowing When and How to Ask for Business
04/05/2019 Duration: 04minToday on Journey to $100 Million, listen in as Erik explains that when you give give give - you must ask for something at some point. If you are providing a service, product, or event (like we do with Marketers Anonymous) and never ask for anything - odds are you will not get very far. We realized that we were giving on a regular basis with Marketers Anonymous, but were never asking for a sale even though we were taking on a financial liability as well. Listen in on today's episode to learn what we did to turn that around! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey
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Understanding Your Monthly Recurring Revenue
03/05/2019 Duration: 04minWhat kind of revenue is actually considered monthly recurring revenue? We have been taking in monthly recurring revenue here at Array Digital for about two years at this point. But, not all monthly revenue should be considered monthly recurring revenue. Listen in to Erik on today’s episode of Journey to $100 Million to understand what payments you should disqualify as monthly recurring revenue. Erik will explain how to distinguish between the different types of revenue that you are bringing in, and show that not all monthly payments are the same! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also t
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The Sacrifices of Being a CEO
02/05/2019 Duration: 04minOn today's episode of the Journey to $100 Million podcast, Erik discusses why he will not be giving himself a raise anytime soon. The number one priority as a CEO, is to reinvest in the company. Erik is comfortable with the money he is bringing home currently, and wants to keep money in the company to ensure Array Digital continues to grow! Don't take money out of your company too early. Let that money you would give yourself grow in a bank account for future use of the company. Take out what you need, keep it in the company, build the company! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also th
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Guidelines for Company Lunch
01/05/2019 Duration: 04minAs we have talked about before, every two weeks we take our team out for a company lunch. In picking the location for company lunch, we have a set of guidelines we stick to. Today on Journey to $100 Million, Erik discusses what exactly these guidelines are. Currently, we pick places that we would go to if we were spending our own money on lunch - with other factors at play as well. When it comes to company lunch, there is no need to be extravagant. Be somewhat frugal, and make your money stretch! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Brief
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Turning Down Work That's Not a Fit
29/04/2019 Duration: 03minSince we are working to get to $100 million dollars in revenue, you may think we are taking in all work that comes are way. On today’s episode of the Journey to $100 Million Podcast, Erik explains why we only take on work that is a good fit for us. We ask each prospect what they are looking for, what kind of company they are, and much more to make sure we can understand if we are able to help them. If we feel the prospect not a good fit, we will tell them right away. Taking on projects that are not a fit, can lead to failure - so learn today what we do to ensure a good fit! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Di
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Finding Opportunities in Unexpected Places
28/04/2019 Duration: 04minIn order to grow your business, you must find new opportunities. On today's episode of Journey to $100 Million, Erik talks about how he has found opportunities in some unexpected places. One of those unexpected places, is conferences. Conferences can be very beneficial if you are trying to learn something new in your industry, but the key to conferences should be networking, which can lead to new opportunities. Listen in on today's episode to learn Erik's strategy on how he utilizes these conferences to make new connections. — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Jour
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Understanding What's Going on in Your Industry
27/04/2019 Duration: 04minIn a recent trip to Orlando, Erik went to an AMA meeting and even met the CEO of the American Marketing Association. On today's episode of Journey to $100 Million, learn the importance of venturing beyond your own company, and finding out what is going on in other organizations. Many people take for granted what is going on in their day-to-day business life and all they can learn from it, but it is just as important to get more exposure! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers
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Ways to Optimize Your Hiring Strategy
26/04/2019 Duration: 04minAs you may have heard on previous episodes, we have been greatly expanding and hiring new team members here at Array Digital. On today's episode of Journey to $100 Million, listen in to all the previous steps and planning that we took in order to make these new hires possible. There were many gaps that needed to be filled, and we are happy to have recently filled them! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
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How to Build and Expand Your Career and Network
24/04/2019 Duration: 04minAs Array Digital continues to grow, we need to find new people to work with. To be able to do this, that means expanding our network. Today on the Journey to $100 Million Podcast, listen in as Erik explains how you can expand your career and network. We have found that the best networking meetings are not the really big ones that are just straight-up networking events. Instead, going to a smaller group of individuals that are your ideal prospects and simply interacting with them proves to be more worthwhile. The key is, when you are at these events: do not try to make a sale right then and there - make a friend! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, a
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Dealing with Hate Mail
23/04/2019 Duration: 03minHave you ever received hate mail? Or maybe even hate voicemails? Today on Journey to $100 Million, Erik brings you back to when we received hate mail here at Array Digital. As your organization grows, you're going to gain haters along the way - you just can't please everyone. How do you deal with hate mail? Reach out and let us know! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
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The Most Difficult Business Decision You'll Ever Make
22/04/2019 Duration: 04minToday on Journey to $100 Million, Erik discusses the most difficult business decision he has made to date: his first hire. If you want to expand your business, hiring is the biggest and most important decision you can make regarding the future success of your organization. On today's episode, learn when it's time to expand, and how to pull the trigger! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
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How Our Company Is Continually Expanding
21/04/2019 Duration: 02minToday on the Journey to $100 Million Podcast, listen in to Kevin as he shares some exciting news that we have just added a new member to the Array Digital team! We have recently just hired a social media specialist, and are looking forward to seeing how we can continually grow our brand. Whether you are on Instagram, Facebook, LinkedIn, or Twitter, be on the lookout for a lot of new content from us! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple
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Why Having a Backlog Is Important
19/04/2019 Duration: 02minWondering where Kevin has been? Find out today on the Journey to $100 Million podcast! While producing a podcast, having a backlog is essential, especially when you have members on your team going out of town, as well as being super busy. Listen in to Kevin on today's episode to find out why having a backlog is essential in many different aspects of work! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
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How and When to Say Goodbye to a Client
18/04/2019 Duration: 04minAs Array Digital has continued to grow, there are certain services that we no longer want to offer. Today on Journey to $100 Million, listen in as Erik shows you how we attempted to get rid of one of our services that we offer. Sometimes, certain services do not bring in enough money for the amount of work we have to do, and therefore it is time to say bye-bye! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Why Following Up is Essential in Business
17/04/2019 Duration: 03minToday on Journey to $100 Million, Erik brings you back to a big lesson learned. A little while back, an email from a prospective client ended up going into the spam folder of Erik's email, almost causing us to lose a deal. Luckily, the client followed up by phone call which allowed us to realize what had been going on. This goes to show, do not always assume that when you send an email that it is received. Pick up the phone and follow up! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketer
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Hiring a Sales Manager
16/04/2019 Duration: 03minToday on Journey to $100 Million, Kevin shares the exciting news that we have just recently added a sales manager to our Array Digital team! We have wanted to add a sales manager to help grow our organization, and are excited to see where this can take us! We are not just going to stop at sales, we have a lot more in store to get us on to the next level! Keep along with our podcast to hear even more tips and strategies dealing with our new sales processes, and how we are continuing to grow! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing a