Brand Therapy
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 104:58:10
- More information
Informações:
Synopsis
Have you started a business but arent making money? Do you have a great idea, but arent sure of the next step? Are you posting on social media, but no ones engaging? Join brand strategists Phil Pallen and Lauren Moore as they help real people solve real personal branding problems. For the first time ever, they're sharing consultations with anonymous lawyers, magicians, matchmakers, and many morewith you.
Episodes
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66. A go-getter who wants to do it all
13/02/2020 Duration: 32minIs it possible to brand yourself when you want to do it all?
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65. A photographer who knows how to capture personalities
06/02/2020 Duration: 26minWhy is photography so important for your personal brand?
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64. A nutritionist who wants to stand out
30/01/2020 Duration: 30minIs it risky to target a specific market within a competitive field?
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63. A designer who knows how to create brands
16/01/2020 Duration: 33minHow can you brand yourself if you're not a designer?
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62. A tour guide who wants to be a musician
09/01/2020 Duration: 28minIs it possible to merge two completely different careers?
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61. A marketing pro who knows how to make content out of anything
17/12/2019 Duration: 41minGoodbye 2019 and hello 2020 content strategy!
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60. A camper company that wants to beat competitors
10/12/2019 Duration: 33minHow do you promote an experience that’s completely individualized?
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59. A sales pro who knows the secret to selling
04/12/2019 Duration: 34minHow do you sell if you don’t feel comfortable selling?
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58. A coach who wants to attract male virtual assistants
21/11/2019 Duration: 31minHow do you attract a completely new target market without affecting your current one? ✨ In this episode, Phil and Lauren met with Catherine Gladwyn of Delegate VA. Catherine's business teaches and accumulates virtual assistants. She's found that her clientele is mainly women but wants to position her business to attract men as well. We weigh the pros and cons of segmenting her audience, explore possibilities with positioning, and arrive at an interesting conclusion.
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57. A brand strategist who knows how to write copy (f. Lauren Moore)
05/11/2019 Duration: 33minIs there a secret to writing well? ✍️ In this episode, Phil and Lauren discuss all the ins and outs of copywriting. Instead of a guest, Phil puts Lauren in the hot seat by asking her tricks for writing copy for Phil Pallen Collective’s clients. The two talk about writing tricks, writing authentically, writing quickly, and writing in a way that’s (gasp!) actually enjoyable. For anyone who gets writer’s block the moment you put pen to paper, this episode is for you.
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56. A data safety expert who wants to sell
22/10/2019 Duration: 33minHow do you sell something that's hard to explain?
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55. A VP who knows all about brand archetypes
09/10/2019 Duration: 33minIs there an easy way to decide your written brand voice, once and for all?
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54. A blogger who wants to consolidate sites
01/10/2019 Duration: 29minIt's a question every successful blogger asks: "Should I consolidate projects?"
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53. A Facebook ads expert who knows how to sell
24/09/2019 Duration: 30minHow do you make money from Facebook without losing money on ads?
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52. A business owner who wants company recognition
17/09/2019 Duration: 29minIf you've built a name for yourself, how do you build a name for your business?
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51. An interior designer who knows how to price creativity
10/09/2019 Duration: 34minHow much should you charge for creativity?
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50. A tailor who wants a positioning statement
04/09/2019 Duration: 34minWhen your career is a mission, how do you describe what you do?
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49. A serial entrepreneur who knows how to do good business
30/05/2019 Duration: 26minIs it possible to do good for the world while doing good business? ☀️ Entrepreneur, public speaker, and client Brent Freeman knows it’s true! In this episode, we talks through the ins and outs of social entrepreneurship and how to structure your business to make impact. No matter your income, you’ll be inspired by Brent’s wisdom to make the world a better place—one good act at a time.
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48. An academic who wants a sales pitch
14/05/2019 Duration: 28minWhen you’re an expert in many things, how do you own an area of expertise?
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47. An HR specialist who knows how to get hired
12/05/2019 Duration: 34minWhy is it that some people land any job they want and others struggle for an interview?