Brand Therapy

57. A brand strategist who knows how to write copy (f. Lauren Moore)

Informações:

Synopsis

Is there a secret to writing well? ✍️ In this episode, Phil and Lauren discuss all the ins and outs of copywriting. Instead of a guest, Phil puts Lauren in the hot seat by asking her tricks for writing copy for Phil Pallen Collective’s clients. The two talk about writing tricks, writing authentically, writing quickly, and writing in a way that’s (gasp!) actually enjoyable. For anyone who gets writer’s block the moment you put pen to paper, this episode is for you.