It's No Secret With Dr T.

Dr Patrick McEneaney is the owner of the Northern Illinois Foot & Ankle Specialists podiatry businesses, and he has grown it from one to five locations in just a few short years. As he explains, opportunities are all around us; you've just got to be prepared to jump on them when they arise. If you sit and stare at something for too long, you can make it look both good and bad.  On this episode we discuss: How he started his first podiatry business, and how the next four came after that.  Good timing and good marketing  Tips on increasing referrals   There's no such thing as a bad conversation; you can always learn something from everyone you meet. The importance of sharing your failures with others The power of masterminding  The benefits of making quick decisions Why you shouldn't expand too early and overextend yourself. Two questions he asks his team members: What's your favourite thing you like about working here? What else do you need from me to make your work easier? Final Business Tips: Find g

Jodi Krangle is from Toronto, Canada, and has been a voice actor since 2007 and has worked with clients from major brands all over the world in industries like health care, charities & non-profits and the hospitality/travel market. She was an early adopter of the internet and created an award-winning songwriting resource website called The Muse’s Muse in 1995. It helped her learn a lot about SEO and how audio can and should be used in your branding. On this episode we discuss: Branding is just not graphics Using audio for branding  Audio branding doesn't happen by accident; someone has to put some thought into it if you want it done right Your answering machine message, intros and outros of podcasts, inflight entertainment, kiosk announcements, airline instructions are examples of audio we hear every day and don't realise.  Everyone notices BAD AUDIO If you're using music in your audio message, make sure it matches your branding and voice.  When to use a voice professional  Why you need to know the feeli

TSUFIT is the author of Award-Winning book Step Into the Spotlight!: A Guide to Getting Noticed. She is a former lawyer, actress, singer & stand-up comedian.   TSUFIT currently coaches professionals, entrepreneurs, business owners, authors, speakers, coaches, consultants and CEOs to catapult their brands and themselves into a starring role! She coaches her clients to get seen, get heard and get noticed.  If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Tsufit on Linkedin.  also take a look at spotlightbook.com, spotlightgroup.biz, thebookcreationworkshop.com and spotlightsecrets.com  Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. And don't forget to subscribe, so you never miss an upcoming episode.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLE

If you want to grow your small business fast the best way to do it is to clearly identify your client avatar (your ideal client) as soon as possible, and then develop your USP - Unique Selling Proposition based on that avatar.  My guest today, Alex Frees is a Marketing Strategist. He is a frequent speaker and consultant in the areas of marketing, sales, business automation, and client/customer selection, cultivation, retention, and referral, and he is currently the Director of Marketing at Credit Suite which was recently ranked on the Inc 5000 list. What is a Marketing Strategist? A marketing strategist develops strategies and processes to enhance the marketing of a business. Marketing is a driver of revenue; it's not an expense.  The Client Avatar Many companies think they need to market and sell to everybody, but this is a mistake.  It's similar to niching down your business, except you are niching down who you are selling and marketing to. It seems like a daunting task when you're first starting, but it is

If you want to become a market leader, you need to understand and embrace the power of audio and learn how to use it to market and grow your small business. With the vast array of streaming services, consumers are accustomed to using audio in their daily lives, so now is the perfect time to grab this medium with both hands and use it to its full capacity. I want to point out that I recorded this episode using a lapel mic and iPhone at a recent Business Black Ops event in Tempe, Arizona, so the quality is less than optimal. Still, I enjoyed the LIVE aspect of the recording, and I hope you do as well.  On this episode I discuss: The various ways audio can be beneficial in business Creating MP3 files Distributing on social media Audiograms & Headliner Hosting a podcast Becoming a professional podcast guest Audio Recording & Equipment Current recording options available Recording & Editing (It’s easier than you think) Why a script is important Top 10 Reasons To Use Audio If you love video, good

For the past five years, I have travelled to Arizona to attend an event called Business Black Ops, organised by David M Frees. There are approximately 35 - 40 attendees each year, and it is by far, one of the most dynamic business groups, which is why I already have the 2020 event in my calendar. This year I was asked to give two short presentations, and this weeks podcast episode is my first presentation, Why Niching Is The Future of Small Business.  I want to point out that I recorded this episode using a lapel mic and iPhone, so the quality is less than optimal, but I enjoyed the LIVE aspect of the recording, and I hope you do as well.  “There’s no such thing as true generalists, or if there is you won’t have heard of them”. - Michael Harf Today I discuss: Why it's dangerous to try and take on large companies or businesses head-on.  Cheap & easy mass-marketing before the internet and social media  Creating a niche is a smart small business strategy  Knowing your client/customer/patient avatar Speakin

Master Somnath Sikdar and Lonnie Beck are 6th and 5th Dan black belts in Tae Kwon Do and are co-owners of Dragon Gym in Exton, Pennsylvania. They have both appeared on this podcast previously on episodes 018 and 128.  I have just spent three days with them in Tempe, Arizona at our annual business mastermind Business Black Ops, and during our many conversations, they mentioned they would shortly be kicking off their weekly podcast titled, 20 Minutes with Lonnie and Som. While I had them both in one place, I thought this was an excellent opportunity to learn more. On this episode we discuss: The opening of their third Dragon Gym Client engagement Why there needs to be a balance between diet and exercise, it's dangerous to go too far either way The importance of having a positive mindset Why you’re the sum of the five people, you hang around with most.  To change your environment, you need to change the input The podcast will cover health and fitness, but also travel hacks, whisky and adult beverages.  Final T

Petra Fisher is known as the “cranky old fuddy-duddy who claims to know shitloads about LinkedIn". On her LinkedIn profile, it says she can help global entrepreneurs attract more clients. Petra helps entrepreneurs around the globe find not just any old client, but the most fun, brilliant, motivated ones. “Your LinkedIn Presence must filter out crap clients and attract the right people”, she says. On this episode we cover: Why you need to add personality to your profile Why Linkedin is a valuable social media platform for entrepreneurs  Benefits of keeping a narrow focus on your intended market.  Why becoming predictable with your post is a benefit The positive benefits of not being afraid to share your knowledge Why sharing your knowledge will make your clients think about you first and not Google Text and audio messaging  Working through your profile in the correct order Linkedin profile mistakes  Making all your previous work history make sense with what you are doing now Why you need to set up Linkedin co

Wolf Lane Distillery is a micro-distillery in the heart of Cairns, Far North Queensland. Their Gin is handcrafted to deliver a slice of paradise.  Today I talk with two of the owners Sam Kennis and Darren Barber about this latest business venture, their new Tropical Gin, and get an update on their Three Wolves Premium Restaurant & Bar, Flamingo's Tiki Bar, and Bay Rd Brewing.  What we discussed: Why Gin? Challenges of business ownership Government taxes on alcohol production (My God!!!) Uncertainty of business  Importance of a well-trained team Why your business needs to keep evolving Exit Strategies What's next for the distillery Final Tip Darren: Don't overthink it; just do it.  Sam: Don't think.  If you wait for everything to be perfect, you've waited too long. Start taking immediate action. If you have any questions about this episode, please email me at tf@tysonfranklin.com 

Chris Kappes loves trade shows and believes they are the most potent way to build a business when done right. He is a published author of two books about trade shows, a frequent speaker at conferences, and launched the industry's first sharing marketplace for exhibits, called Exhibitshub - Don't Build Your Next Exhibit, Borrow It. Exhibithub is often referred to as the "Airbnb for Exhibits".   On This Episode We Discuss: Why tradeshows and exhibits are growing in popularity  Why some companies use 40% of their marketing budget to attend tradeshows Value Proposition  Trade shows are for listening, not selling Asking the right strategic questions The first question should be, 'What brings you to the show today?" How the changing demographics from Baby Boomers to Millennials are changing tradeshows and exhibiting Millennials - It's more about experiences than ownership Using the exhibit as a machine for story-telling & selling Quantifying and qualifying results from trade shows. Why your exhibit staff are a

This is PART TWO: Tom Foster is a former US Marine and the founder and owner of Foster Web Marketing. Tom's team helped me create one of the best podiatry websites in the world and on this episode, we discuss his 5-Step Website Marketing Growth Plan.   If you want to download a copy of Tom's Website Marketing Growth Strategy, you can get it right here - Marketing Growth Plan.  On this episode (PART TWO) we discuss: Your Website and Social Media Review Strategy The power of referrals and why it beats SEO every time Why your website is like a gym membership. You won't get any results until you put in some effort. How to get REFERRALS using: Print and email newsletters  Free books Direct mail Using a robust hard copy marketing strategy Why your referrals depend on good content, calls to action and great offers Social media only works if you're prepared to work it Why your business needs to have Community Involvement Pay Per Click is an out of control beast Why you need to Test & Measure The power of Inte

Tom Foster is a former US Marine and the founder and owner of Foster Web Marketing. Tom's team helped me create one of the best podiatry websites in the world and on this episode, we discuss his 5-Step Website Marketing Growth Strategy  If you want to download a copy of Tom's Website Marketing Growth Strategy just visit my website www.tysonfranklin.com and click on It's No Secret with Dr T. podcast, Episode 180  On this episode (PART ONE) we discuss: Scammers and Google Rankings - Don't fall for it.  Frankenstein Websites - too many add-ons destroy your website Get a website developer you trust Getting on page one of Google. Page one for WHAT? Creating Content - for the perfect client  Be provocative Use success stories  Secrets your doctor doesn't want you to know Five biggest mistakes Ten Best Ways t Nurturing Your List - which includes friends and family.  Biggest errors businesses make s to keep looking for new clients instead of nurturing the clients they already have.  Adding OFFERS - Free Book, Wh

Rita Zappulla is the Principal of SMSF Strategic Advisors and Strategic Business Insights in Cairns, Australia. Rita has over 25 years’ experience in the financial services industry, having commenced her career as a chartered accountant and now works as a certified financial planner and business coach/mentor.  This combination of experience, expertise and qualifications gives Rita a comprehensive understanding of business structures and the Australian tax and superannuation laws. She loves helping Cairns local business owners plan for their financial future.    Today we talked about: Why people fear financial planners and why they think they may get ripped off.  People spend more time planning a holiday than their financial future.  It's all about strategies first, the big picture, before you start thinking about the specific investments.  Her book: Today's Profits, Tomorrow's Freedom  Having a financial planner is a long term relationship Why the earlier you start planning for retirement, the better. There

Rhys Tolhurst is a Melbourne based Singer-Songwriter who began his music career while still in high school in Cairns, Far North Queensland. He was a finalist on Australia's Got Talent and most recently appeared on the 2018 TV show All Together Now.  On this episode, we get an inside look at the Australian music industry and the hard work that goes on behind the scenes that we never see.  Today we also discuss: His early career in Cairns and that moment he knew he was going to have a career in music The music styles that influenced him most Falling in love with the entertainment industry His move from Cairns to Melbourne.  Self-doubts and accolades   Transitioning from Jazz to Pop Reality-TV "People don't see what happens in the background, only what's on the surface".    What happened behind the scenes changed his life His development as a songwriter  His 2019 singles Traitor and Paradise What he has installed next     If you have any questions about this episode, please send me an email at tf@tysonfrankl

Michael Jones is from Palm Beach, Florida, and after years of being a photographer, designer, and web developer - Mike recently invested into starting Media Zone, a podcast rental studio and media production company in Florida.  The goal was to set up a studio so people could come in and record there own podcasts, videos, webinars and use it as content. Overcoming Content Obstacles The hardest part of creating content is the doing part. Too often, people spend way too much time thinking about equipment, software, settings, etc. all of which are obstacles to their creativity.  At Media Zone, they can walk in and do it. All audio and video equipment with multiple camera angles are set up for them ready to go. One price covers both audio and video.  Preproduction (macro-strategies, storyboarding, scripting) and post productions (editing, marketing, podcast training) are add ons if required.  SponsorGo Another very cool idea developed by Michael Jones is SponsorGo.com, which is a website, sort of like Linkedin, b

If you've ever considered blogging for a living, then this is the episode you'll want to play again and again. Lee Huffman is from Nashville, Tennessee. He is a former financial planner and corporate finance manager who now writes about early retirement, credit cards, travel, insurance, and other personal finance topics through his website Bald Thoughts and his podcast We Travel There.    He enjoys showing people how to travel more, spend less, and live better. When Lee is not getting his passport stamped around the world, he's researching methods to earn more miles and points towards his next vacation.   On this episode we discuss: His blogging career The importance of building relationships at conferences My guest appearance on We Travel There talking about Cairns Travelling frugal and using points to get more out of your travel experiences Guest blogging Why you must plant the seed before you can harvest Treat writing for free like an internship Companies that allow for blogging in their marketing budgets

Sam Patton is a digital marketing consultant who helps eCommerce businesses sell more products. In 2018 he flew six times around the world and these days calls Vietnam home. He is an international man of mystery, and basically a budget version of Jason Bourne. Today we discuss:  - Why living in Vietnam is uncomfortable, but exciting at the same time, just the way Sam likes it.  - Coconut Cowboys  - Moving from being the guy at the back of the room videoing conferences to speaking on stage  - Running a remote business with clients worldwide - Setting up an e-commerce business the right way - Why you should not be fixated on the product. It's the business model that is key.  - Big mistakes people make, like 80 per cent of business owners never go through and understand their customer. It’s not just knowing who you want...you’ve got to go deeper "Your Client Avatar is like teenage sex; everybody says they’re doing it, but nobody is".  - Falling in love with the customer, not the product - Positioning yourself ef

Andrew Griffiths is known as The Entrepreneurial Futurist because he's really good at helping entrepreneurs and businesses of all kinds to future proof themselves and stay relevant.  He is a bestselling small business author with 13 books in 65 countries, an entrepreneur and global presenter, and he gets to work with some extraordinary people around the world.   On this episode we discuss: Great old-school marketing ideas that still work Old-school marketing versus new-school marketing The rise of the Hipsters and how they are transforming small business Engaging and connecting with your customers Why you need to spend time Critical Thinking Considered evolution of small business What we can learn from the mistakes made by Blockbuster and the Taxi industry Why you need to have a plan B Learning from other industries Why telling your story is so important How It Was versus How It is What got us here won't get us there If you have any questions about this podcast episode, please send me an email at tf@tysonfr

Geoff Anderson is the owner of Sonic Sight, a video production facility in Sydney Australia, and loves helping his clients tell their stories through video. He is the author of Shoot Me Now: making videos to boost business, and Watch Me Now: leveraging videos to maximise your return on investment. He has worked on productions throughout Australia, New Zealand, Singapore and the US. Geoff is a video producer, a cameraman, an editor, a director and a scriptwriter. On this episode we cover: Understanding video fundamentals Using social media Phone + Google Account = Broadcaster Focus on the message, not the technology Having a clear purpose and why you need to get to the point as fast as possible Using captions Three Levels of video production Youtube, Vimeo, Instagram, Facebook, Facebook Live and Linkedin Proliferation Telling your story in chunks "The best camera you have is the one you've got on you right now." If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin

Carey Rome started as a CPA and advisor to business before starting his entrepreneurial journey in 2005. Today, Carey uses the software and system he's developed to coach and train executive teams to drive growth, add value and scale their businesses.  Today we discuss: 1) The need for a clear vision.  2) The need for shared interlocking priorities.  3) The need for your team to know, it's not about the money. Firm beliefs that are loosely held You need to have a firm understanding of the path that you are on, but also not be stubborn to pivot when necessary.  "The current path your on does not mean it's a safe path". What's the worst thing that can happen? When deciding for change, you need to think about what's the worst that can happen, then: Build a plan, so the worst thing does not happen  Be okay if the worst thing happens  Defaulting to core skills Many people will launch with a new idea, then go back to their core skills in default mode because there's comfort in that zone.  Too Metric Driven Many C