Sharon Vornholt - Let's Talk Real Estate Investing

Today I have a real-life case study on how a former UPS driver and his wife, a postal worker, were able to quit their jobs, move from Hawaii to Nevada, and become financially free in less than 5 years. CJ will tell you the story of how his wife was actually the one that first wanted to invest in real estate, while he was the guy initially sitting in the back of the room observing. You’re going to love this story, and this roadmap to their freedom.   [00:00 - 07:08] Opening Segment • CJ’s experience as a full-time investor in residential and commercial real estate How he has become financially free in less than five years • How CJ experienced frustration with long hours during the busy season   [07:09 - 14:33] A Journey of Mindset Shifting and Networking for Real Estate Success • CJ and his wife decided to invest in real estate after hearing other people's success stories They bought their first property in Indianapolis • The importance of networking and building relationships with the right team members •

Burnout is a real thing for entrepreneurs, and real estate investors are no different. Today you’ll get some practical tips for preventing burnout (or recovering from it if you are already there) from my guest, Sara Vatore.     Sara Vatore is a Somatic Coach and Peak Performance Coach. She supports leaders, entrepreneurs, and busy humans at the somatic (body) and energetic levels to expand their capacity to be in the flow of life and business with more ease. Sara works with athletes of all ages, performers, and high achievers to overcome blocks and fears, embody confidence, and access their potential.   [00:00 - 08:23] Opening Segment • Sara's experience as a high school guidance counselor, entrepreneur, and peak performance coach • How to overcome blocks and fears, embody confidence, and access your full potential • Helping people navigate fear or negative thinking and doubts Rewire the body to be aligned with how you want to feel   [08:24 - 16:37] How to Listen to Your Body and Prevent Overwhelming Stre

Confused about choosing a real estate investing strategy? Today I have a reader question from someone that is trying to decide on an investing strategy. She thought that she needed to just “choose one.” Today I'm going over the pros and cons of the top 3 real estate investing strategies as well as why most investors have more than one strategy or skill set when it comes to their real estate investing business. It's definitely smart to have multiple exit strategies.   [00:00 - 04:18] Opening Segment • Understand the strategies and learn about them Become a master of one, but understand the rest • The importance of knowing your numbers when buying property   [04:19 - 07:44] Maximize Your Profits and Minimize Your Risk with Multiple Exit Strategies • How you can mix up strategies such as wholesaling, hold investing, and fixing and flipping • Have a fund of extra cash to minimize risk in case something goes wrong • Know your market, median sales price, and how to make money on the property the day you buy it  

Any time I get to talk about marketing, you know I love to do that. My guest today is Devon Higgins of PhotoUp. Devon is a seasoned investor, a Realtor, and an entrepreneur who is involved in several businesses.   I’m excited to talk with him about the power of professional marketing for real estate investors. You’re going to learn some ways investors and Realtors can use this in your own business and how easy and economical it can be to take your marketing up a notch. After all, it’s about first impressions, so let’s dive in.   [00:00 - 07:17] Opening Segment • Devon shares his background as an investor, entrepreneur, and realtor How he ended up creating PhotoUp and FolioWebsites • How Devon got his feet wet in marketing, building websites, and social media • Only 35% of agents use professional photographers for marketing their listings   [07:18 - 14:37] Maximize Your Real Estate Business with Professional Marketing and Outsourcing • How using professional photos and video increases traffic by over 110% an

Real estate investors often avoid the probate niche because they feel like they don’t know how to talk to sellers of probate property. I want to put that fear to rest today by giving you 5 tips to make this a painless conversation every time. Remember that these are just regular people like you and me. They have suffered a loss, but now they are tasked with taking care of “the business of settling the estate.” They are anxious to sell the property in the estate so that they can move on with their lives.   [00:01 - 04:31] Opening Segment • Investors often avoid the probate niche due to the lack of knowledge on how to talk to sellers Five tips to make the conversation painless • Remember that these are regular people who have suffered a loss and need help navigating the process. • Find out who you're talking to - is it the personal representative or a family member?   [04:32 - 08:56] 5 Tips to Make Talking to Probate Sellers Painless • Look for visual clues when you get to the property Ask questions related to

Today I’m talking with Shaun Young, and we’re doing a deep dive into how to run your real estate investing business using virtual assistants successfully. If you want to grow your business but you also want freedom, the solution is to delegate some of those tasks. Just imagine... What if you could hire a real estate virtual assistant that was trained, affordable, and there were no contracts? Listen in and find out where you find these fully trained VAs, how much it costs, and so much more.   [00:01 - 07:06] Opening Segment • Shaun shares how he got into real estate investing Why he chose to wholesale as his entry point • The art of getting deeply discounted properties under contract • Marketing is key to getting leads for wholesaling deals   [07:07 - 13:56] From Failing at Hiring VAs to Building His Own VA Company • Direct mail marketing is a long game and needs to be done consistently • How Shaun failed way forward with hiring VAs until he found the right one Creating own VA agency to meet the needs of

Today, I want to dive into 5 ways to get started in real estate with little or no money down. A lot of people put off getting started because they don’t have easy access to funding. This seems to be a huge roadblock they can't overcome. I want you to know that this doesn’t have to hold you back if you get a little bit creating. Now it’s likely that you’ve heard some of this before, but I’m betting you just might need a refresher.   [00:01 - 06:18] Opening Segment • 5 ways to get started in real estate investing with little or no money down • Real estate partnerships, hard money loans, and private money loans Why building relationships with private money lenders is vital for future deals   [06:19 - 12:52] Unlocking the Benefits of Hard Money, Seller Financing & Wholesaling • Speed of getting the deal done is more important than a couple of percents each point on the interest • Seller financing can be short-term or longer-term with whatever you can negotiate • Wholesaling requires little or no money to st

I talk to a lot of real estate investors, and I’ve seen a pattern lately. A lot of folks are telling me they feel stuck. They can’t seem to move forward, and they really don’t know why. Today, I want to share some tips for “getting unstuck,” and I’m going to take you through a step-by-step process that will help you figure out your next steps to move forward. I also have a FREE PDF cheat sheet with those exact steps for you to download and use as a guide to help you work through this process.   [00:00 - 04:42] Opening Segment • Use the 12-week year for monthly steps in planning • Challenge yourself to increase income by 50% • How habits, routines, and knowing your why can transform your business   [04:43 - 09:11] Growth Strategies for Real Estate Investors • Attaching one habit to another can help create a new routine • Decide the night before what you are going to do the next day The importance of having a morning routine and time block • Outsource low-level tasks to focus on higher-level tasks   [09:12 -

Off-market properties have always been my #1 source of leads. In today’s episode, I’ll show you how real estate investors can easily find off-market properties in 2023. As a bonus, at the end of this show, I will tell you how you can get copies of my proven probate letter and my absentee owner letter. Both letters work exceptionally well when marketing to these folks. First of all… What exactly is an off-market property? How do you find them? And what’s in it for the seller since they typically take a discount when selling directly to a real estate investor? Listen in, and I’ll tell you why I believe all real estate investors should be working with off-market properties.    [00:01 - 04:26] Opening Segment • Off-market properties are not listed on the MLS and offer privacy for sellers • Probates and distressed properties are often sold off-market How off-market sales can save sellers from paying agent commissions • Investors can find off-market properties through various circumstances and situations [04:27

Today I want to talk about the “silver tsunami” and how that will bring with it the greatest two decades of opportunity for real estate investors who are savvy enough to focus on the baby boomers and the probate niche going forward. The “Silver Tsunami” will dump an estimated 20+ million single-family homes on the market as Baby Boomers downsize or their estates are settled after their death. This is a massive opportunity for real estate investors. So… what exactly is coming our way?   [00:01 - 04:47] Opening Segment • Baby boomers downsizing or settling estates will create opportunities for real estate investors • Silver tsunami will dump estimated 20 million single-family homes into the market • Baby boomers purchased 39% of all homes sold from July 2021-June 2022 How it affected younger people to compete   [04:48 - 09:33] The Silver Tsunami Opportunity with Baby Boomers • How baby boomers are selling their homes and looking for move-in-ready properties • Real estate investors can tap into this market bef

The probate niche seems mysterious to many investors, especially for people just getting started in real estate investing, but it doesn’t have to be. Today I want to answer a question which is can newbies succeed in the probate niche? The short answer is yes. At the end of the day, it really comes down to 5 “how to do these things” (which, by the way, are the same no matter what niche you are working in). [00:00 - 03:19] Opening Segment • Make sure to check a free probate investing starter kit The kit includes a roadmap, information on the probate process, and a proven probate letter template • How newbies can work in the niche of probates [03:20 - 05:25] 5 Essential Steps for Success in the Probate Real Estate Niche • List of 5 critical steps for working in the probate niche How to get the leads How to market to these folks How to talk to this unique group of sellers How to make an offer How to write a sales and purchase contract [05:26- 08:23] Closing Segment • Outsourcing can simplify the p

You know what they say…"The money is in the details," or in some cases, "The devil is in the details."  Today we're talking about how real estate investors should organize their probate lists for maximum profit over time. When you look at how probate leads work, you get a new list each and every month. Looking back at that over a one-year period, you will have 12 new lists in just a year. In 3 years, you will have 36 new groups of leads. That's a lot! The big question is, now that you've got your list, what do you do with it? In today's show, we'll go over why you absolutely must organize your lists, how to do that, and why getting organized will make you more money over time. You'll also discover how to make direct mail marketing to probate leads a painless process by creating systems and outsourcing this whole process.  I have also listed some "must-have" resources for you below. [00:00 - 04:30] Opening Segment • How to organize and utilize probate lists for successful investment • An overview of the probat

For anyone who wants to build a portfolio or rental properties but isn’t interested in locating distressed properties and rehabbing them, purchasing turnkey rental properties might be the perfect investment strategy for them. Many turnkey rental companies also take care of all the management of those same properties. This decision often comes down to the amount of involvement you want in the front-end purchase process, and whether or not you are cut out to be a property manager. Many people understand the benefits of passive income from rental property, but they aren’t necessarily “in love” with real estate investing. This gives everyone a way to be in this business that suits their individual needs. Key Highlights:  [00:01 - 06:00] Opening Segment • Introducing Bridge Turnkey Investments • How Nathan got involved in the Real Estate Investing Industry • The No Quitters Guide to Investing in Real Estate • Focus on creating an extraordinary life, not just making money [06:01 - 11:46] Investing in Turnkey Rental

Content marketing is something all real estate investors need to be focusing on today. It builds a strong personal brand for you as well as a brand for your business. This means having content marketing strategies couldn’t be more important as a part of your overall marketing strategy. When I decided content marketing would be the focus of this podcast, I knew exactly who my guest would be. My guest today is Josh Culler of Culler Media. Josh has been on the show before and always has cutting-edge information to share. He has been in the real estate investing industry since 2013 and has been a part of hundreds of deals as a marketing director. Josh’s company, Culler Media, is a service provider that offers full social media management along with YouTube, Podcasting, and other forms of content marketing. He primarily works with those in the Real Estate Investing education space. [00:01 - 06:56] Opening Segment • Introducing Culler Media The real estate investing education space • How content creation started

Direct mail marketing is not an exact science, but there are some tried and true tips and best practices for building direct mail campaigns that consistently get results. In this episode, I want to focus on two things. How to build a tight, niche-specific list, and the actual direct mail campaigns. I also have some additional resources below. This is the second part of this marketing series. You can find the link to part one below. Show Notes   Here is a sample of what you can expect in this episode: [00:01 - 07:09] Opening Segment  • Consistency and monthly mailings are key to success • 81% of deals come at or beyond the fifth mailing • The components of any direct mail campaign • List, mail piece, message, and campaign [07:10 - 14:01] Creating a Winning Direct Mail Campaign • Tips for timing, messaging & targeting absentee owners • Why postcards have a slight advantage over letters • Messages should be personalized and address a specific property • Focus on offering a unique solution that stands out fro

Direct mail has long been a proven way to generate leads for your real estate investing business. Direct mail marketing is a form of legacy marketing which is just another way of saying it’s been around for a long time. It’s a proven strategy for lead generation. And I can tell you this, it still works today. From a marketing perspective, one thing I love about direct mail marketing is that you can get very targeted with your mailings so that you are reaching the right people with the right message. When it comes to generating leads for off-market properties, it is hands down the only way to reach most off-market sellers. Listen in as I go over some pretty impressive statistics to back this up. Key Highlights: [00:01 - 04:29] Opening Segment • How direct mail is a great return over time and can be put on autopilot • 86% of marketers are investing in direct mail marketing today  90% are combining direct mail with digital marketing • How you can increase the amount you spend on direct mail over time [04:30 - 09

Marketing is so important to the long-term success of your business. Today I’m doing an overview of 5 proven ways for generating leads for your real estate investing business that can help you close more deals. There are many ways for investors to generate leads, but these are my tried-and-true methods. What exactly is lead generation? Lead generation can be defined as the process of finding motivated sellers through marketing. I recommend that you have 3 to 5 lead channels or marketing strategies for generating a steady stream of leads, so let’s dive into my top 5. Even if direct mail isn’t on your “to-do” list today, it most likely will be at some point so don’t miss out on this discount. Show Notes: [00:01 - 04:35] Opening Segment • The Power of Lead Generation The process of finding motivated sellers through marketing • Five strategies for lead generation Direct mail, networking, websites, content marketing, and follow-up [04:36 - 08:17] 5 Proven Ways for Generating Leads  • Learn how to get the most ou

Omni Casey is a real estate investor and broker, and he has been a coach for nearly 20 years. He grew up in Hawaii, but he relocated to Northern Virginia more than 10 years ago where they have been growing their real estate investment portfolio and a top-performing real estate team. I love that he has gotten his children involved in the business too. If you get one thing from this show, it will be that there are many ways to market your business so that it becomes successful. Key Highlights: [00:01 - 10:05] Opening Segment Moving from Hawaii to the USA How Omni learned to build teams and make long-distance investments The importance of learning the skillset, the principles, and how to be successful Understanding the investor mindset  [10:06 - 20:06] The Concept of Finding a Group How Omni realized the majority of real estate agents were not investors You need to align yourself with the right people The difference between mentors and coaches How to source deals  [20:07 - 31:35] Tips Finding the Right Rea

We all know the importance of marketing in your real estate investing business. Marketing always involves using your time or your money, and in most cases, it’s a little bit of both. Today I want to talk about the new relationship marketing for real estate investors, what that means, and how can you implement it in your business. What’s the benefit of implementing this in your business? The biggest benefit is that in most cases it’s free and anyone can do it. Strictly defined, Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer value. Its purpose is to market to current customers versus new customer acquisition through sales and advertising. However, you can also turn this around and use some of these same principles to attract and engage new customers and create raving fans in the process, especially since social media and content marketing are such a big part of business success today. Key Highlights: [00:01 -

Today’s topic is a hot one: Luxury Air BNB Investing for busy professionals. My guest is Dr. Rachel Gainsbrugh, and she has a wealth of information on this topic. Rachel shares the same strategies she uses in her own business to make top dollar on each one of her 18 short-term rentals. In this show, you will learn how she was able to 15X her income on these short-term rentals over long-term rentals.  Key Highlights: [00:01 - 07:42] Opening Segment Rachel's inspiring journey to financial freedom A luxury Airbnb and short-term rental real estate investor How Rachel and her husband changed their lifestyle to support their goals and dreams Investing in luxury Airbnb and short-term rental real estate investments [07:43 - 15:02] Building a Successful Short-Term Rental Investing Business Airbnb investing was chosen as it had significant returns SOPs, KPIs, and virtual assistants were used to outsource work Networking was key in expanding exponentially How to maximize profits with short-term rentals [15