Jane Hamill | Podcast

If you want to build your email list with highly targeted prospects, this episode is for you. My guest is Lindsay frorm Guild Party, a fashion brand for women who love role playing games (think Dungeons and Dragons but with real style).  Lindsay started building her customer list BEFORE her product was even ready using a quiz. In fact, from just ONE share on Twitter, Lindsay got 400 new email subscribers in one day! List building with a quiz is proven method for Lindsay and she'll explain exactly how her quiz leads to signups & sales in this episode.  NOTE: Quiz building is the theme this month in my monthly membership, The Club. If you want to setup a quiz, we're all doing it together inside the mebership!  Key things we talk about: The Starting story of Guild Party Building the Brand of Guild Party The Importance Of Knowing Your Audience The Simple Thought Process Behind Building The Quiz Building Your Customer Email List Email List Housekeeping Social Media and Facebook Ads The ROI of Lindsay's Q

This question has been popping up in The Club lately and it's causing our members a lot of stress. "Do I need to segment my email list? I have no idea how to start and the thought of it overwhelms me." Today I'll teach you the only 2 things you need to think about to segment your list.  This doesn't have to be hard, trust me. Show Notes:  https://fashionbrainacademy.com/segment/ The Club, our monthly membership: https://fashionbrainacademy.com/theclub/  

You wake up and do NOT want to do the work. You think...I just can't. Not today.  But can you? Should you? Where's the line between hustle and self care?  Between "honor your body" and "just do the work"? And if you're continuosly not feeling it, is that a sign of a bigger issue that needs to be addressed? This episodes give you praactical tips for what to do when you're just not feeling it. Show Notes:  https://fashionbrainacademy.com/feeling/

Hey! I'm having so much fun with these quickies, especially the Q and A's so, if you have a question you want to be answered, hit me up on social with a comment and hashtag #askfashionbrain. So today I want to talk about CASUAL marketing. Keeping it casual is what people want AND it's way interesting - and more authentic. How can you make your life easier by making your marketing less important, less hard, and less formal? What you'll discover: Why casual is working right now How to be more interesting Prompts to help you attract people without making it harder Mentioned in this episode & resources for you; 7 Ways to Drive Traffic to Your Online Store FREE Guide The Club - our monthly membership for marketing & sales Jane's Instagram (if you have a question use #askfashionbrain) And remember..."Perfect is good but DONE is better." xo -Jane

Here's another quickie episode for you! Today, I'm talking about something you should never, ever, EVAH do in your DM's.  I recently got a DM from a small fashion company that struck me as a bad idea.  It was focused on the EXACT opposite of how to get someone interested your product. This entrepreneur's idea of why people should buy their product is something I totally disagree with.  What you'll learn: -> What you shouldn't say in DM's -> One thing potential customers don't care about  -> How to make better relationships over DM's Show Notes:  https://fashionbrainacademy.com/youdidwhat Resources 7 Ways to Drive Traffic to Your Online Store https://fashionbrainacademy.com/traffic/ The Club Our monthly membership for content & email marketing.  https://fashionbrainacademy.com/theclub/ And remember… Perfect is good but DONE is better! xo -Jane

Here's another quickie episode for you.  I was scrolling through Facebook and I got sucked into Reels. I found one from Jim Carrey that just really hit me about risk and doing what you love. It is SO powerful. I love it so much! Here's what he said: "My father could have been a great comedian, but he didn't believe it was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don't want. So you might as well take a chance on doing what you love." -Jim Carrey I find that a lot of entrepreneurs, a lot of my members, a lot of the startups that I work with, they're doing the entrepreneur thing, but they have one toe in the water. They're not all in because they're afraid to risk too much. So many of you wanna have an online store because you want the f

Today, I have the "Do This, Not That" email edition. Here are four things you definitely should be doing with your emails and four things to avoid. First, get your download now. What I discuss… -> why you need to send emails weekly -> what the "rule of one" is -> why you shouldn't try to speak to everyone in your emails -> suggestions for content you can do to add variety to your emails and your offers https://fashionbrainacademy.com/emailtip1 Show Notes:  https://fashionbrainacademy.com/badthings/ Email Bootcamp: Send Emails -> Get Sales. Only $15. https://fashionbrainacademy.com/bootcamp/ And remember… Perfect is good but DONE is better! xo -Jane

Can we talk about when bad things happen in your business? What I discuss in today's episode -> the day I rode my bike to work (at my retail store) and discovered something awful -> my reaction - initially and later -> the lessons I learned  -> why I almost quit -> what you can take away to make yourself stronger Bad things can and will happen when you own a business. That doesn't have to mean game over. Show Notes:  https://fashionbrainacademy.com/badthings/ Email Bootcamp: Send Emails -> Get Sales. Only $15. https://fashionbrainacademy.com/bootcamp/ And remember… Perfect is good but DONE is better! xo -Jane  

Today we're talking about CLOSING the sale. You're going to learn... -> specific psychological trigggers that get people to buy -> how to use these psychological triggers WITHOUT manipulating people or shaming them into a purchase -> the difference between "passive marketing" and actively going after the sale -> why your emails don't convert as well as you want them to and how to fix it This is one you don't want to miss! These 5 elements are the BASIS of direct response marketing. Learn these principles, and your business will never be the same.  I'm serious. They're THAT important. Show Notes:  https://fashionbrainacademy.com/offer Email Bootcamp: Send Emails -> Get Sales. Only $15. https://fashionbrainacademy.com/bootcamp/ And remember… Perfect is good but DONE is better! xo -Jane

Today's episode is another quickie. This is what we have this week: "Hey Jane. I'm waiting for my website to be updated before I really dig in with the marketing..." So... "I'm waiting for my BLANK to be ready before I BLANK..." Waiting for your website to be ready to do something isn't the entrepreneurial mindset we need here! You don't need to wait for perfection before you move forward. Stop letting this thought hold you back. Show Notes:  https://fashionbrainacademy.com/waiting/ Also... You're Just 4 Days Away From Emails That Convert to Sales! LIVE EMAIL BOOTCAMP - Send Emails. Get Sales. Only $15! Sign up here And remember…Perfect is good but DONE is better! xo -Jane

Today's episode is another quickie. I have just 2 words for you... Stop It. Stop. It. Srsly. I'm not kidding.  What needs to stop in your business? I'll make a wild guess about what needs to stop - and this episode might just be a total game changer for you, if you let it. How do I know? Because I need to stop it too. ;) Show Notes:  https://fashionbrainacademy.com/stopit/  

Today's episode is a quickie Q&A. I'm going to try out a new format for a while. I'll grab a question from an entrepreneur and answer it on the show. Here we go... "Jane. When I write in my voice [like emails and stuff, she's saying], so sometimes I may use swear words when creating content, and this is me and it's how I speak. Is this okay? I really don't see many other brands adopting this tone. How much of my own voice and personality should I show through my brand?" You may not see this with a lot of clothing, accessories or home goods brands, but hella hella yes. You see this with business coaches, life coaches, healers. But for product businesses... Will it damage your sales? Listen to unpack the SWEARING in marketing conundrum. Mentioned in this episode Marketing guru, Gary Vaynerchuk Bad Bad Jewelry - jewelry, coaching, & creative services Ash Ambirge's Middle Finger Project Jane's Free Guide: 7 Ways to Drive Traffic to Your Online Store And... If you want to have a community of like-min

I recently did a LIVE Build a Following from Scratch workshop and one of the entrepreneurs typed in the Zoom chat… “I have content but hesitate to post.” Yep. Been there, done that. Sometimes we know what we're "supposed to do" for our business but we just aren't doing it. Planning and over planning is a big problem for entrepreneurs. Thinking and overthinking is a another big problem for entrepreneurs. And here's the truth: Nothing’s going to happen if you don’t DO anything.  In this episode, I want to help you break the pattern of planning to do stuff but not actually DOING it. Show Notes:  https://fashionbrainacademy.com/content/ If you want to dive deeper into these strategies, stay accountable, get consistent traffic to your online store, and have consistent sales... Join The Club.

This is Part 2 of this 2-part Podcast series with Claire Wolfson from Bean Goods. If you haven't listened in to Part One yet - go and do that first and be sure to download the Timeline to follow along - https://fashionbrainacademy.com/beangoods/ In this episode, Claire dives into numbers again and answers listener questions.  As a recap; In part one, Claire Wolfson from Bean Goods takes us through exactly how she grew her business from $134K in sales, just three years ago to over a million in 2021. Claire went from being overwhelmed, frustrated, and broke to paying off ALL debt, moving the business out of their apartment, hiring employees, and paying off ALL business debt.  And get this, Claire shares her numbers!! Including the actual ROI of different marketing channels (email, SMS, brand reps, FB & IG ads). She truly wants to help other c-commerce store owners and she does not hold back on the truth of what it takes to build a 7-figure online store.  Key things we talk about: Sales Figures, Average Ord

One Million Dollars in Sales as a product owner?! YES! and THIS episode you breaks down exactly how they did it. In this 2 part Podcast, we have a super guest with us Kick-Ass, Superstar Entrepreneur, Claire Wolfson from Bean Goods takes us through exactly how she grew her business from $134K in sales just three years ago to over a million in 2021. FIRST, go and download the timeline to help you to stay clear on the exact steps Claire took to get to $1 Million in sales - https://fashionbrainacademy.com/beangoods Claire's success was NOT an overnight thing. I had Claire on the show a few years back when she had almost doubled her sale in a year's time. And now, Bean Goods just did a million in sales last year. She went from being overwhelmed, frustrated, and broke to paying off ALL debt, moving the business out of their apartment, hiring employees, and paying off ALL business debt.  And get this, Claire shares her numbers!! Including the actual ROI of different marketing channels (email, SMS, brand reps, FB &a

If you want to build an email list for any product, even if it’s your first product and you haven’t launched yet, you need to start marketing EARLY. In today’s podcast, we’re talking about how to build a pre-launch email list for a physical product. When you do all the work to create a new product, you want customers lined up, credit cards in hand, right? But most people don’t know how to do pre-launch marketing without photos of their product.  This episode will give you the steps to start marketing NOW, Click HERE to download the chestsheet for this episode Once you download the worksheet, come and listen in as we break down how to build a Pre-Launch email list – it's a good one! Key things we talk about: The key things you need to build a pre-launch email list Landing Pages, popups, and forms Blogs and emails Email service providers Your buyer persona Lead Magnets / Freebies Engaging with your ideal buyer Resources mentioned in this episode. Join me for the completely updated, LIVE Build a Following wor

Do you ever feel like you’re not doing enough in your business? “I should be further along by now” “Why is this taking so long?” “Why is she doing better than I am? What’s up with me?”  If these sound familiar, you’re not alone. Every entrepreneur worries that we’re not doing enough sometimes. Our brains run wild with thoughts, and approximately 80% of our thoughts are negative. It’s just part of being alive. The topic of not doing enough came up in The Club recently and one of our members shared the best advice I’ve ever heard.  “You will never be doing enough because enough is not a thing you can really define. What is enough? You might want to try to find a way to be with that feeling.” Find a way to be with that feeling. I just love the honesty of that. Not push it away, not talk your way out of it. Just BE with the feeling and know you’re not crazy, you’re just an entrepreneur. And then she went on to say, “I have a lot of decision fatigue right now. And even just writing this comment to help you is ac

If you’re serious about getting sales in your product business, then today’s podcast episode is for you. We’re discussing the one thing that could be ruining your business….we’re deep-diving into the 4 mistakes you could be making with your buyer persona. When I see product-based entrepreneurs struggling come through our programs and into the club, it's often it because they have not niched down deep enough and they haven't had the courage to truly choose an ideal customer. The truth is, when you go after EVERYONE, you are attracting NO-ONE! Listen in as we break down the 4 mistakes you could be making with your buyer persona. But… DON’T GO YET! I have a gift for you! I have a super value-packed 12-minute mini-class where we go into what you DO and WHO you serve. Don’t build your business on a rocky foundation – go grab it now! https://fashionbrainacademy.com/yourcustomer/ If you’re looking for a community that keeps you accountable, helps you generate ideas, inspires you to act AND helps you with your succes

In the last episode, we talked about seven ways to get more traffic to your online store There's a download that goes with it - grab it now: https://fashionbrainacademy.com/traffic/ OK, so you're getting site traffic. Now what? Thhe most important thing you need to get sales is an actual website and a way to collect money.  Check. You got that part, right?  The second most important thing you need is something that SO MANY small business owners are missing.  And without it your lookers will NOT turn into buyers. It kills your conversions. I'll explain whhat it is and how to make sure you're doing it in this episode. Oh! And when you're ready to DO the things we talk about on this podcast, you can join us in The Club. You'll get the training, group support, & accountability you need to start implementing what you learn to see your sales explode. The Club - our monthly membership for marketing & sales:  https://fashionbrainacademy.com/theclub/ Show Notes from this episode:  https://fashionbrain

There's a download that goes with this episode. Grab it here: https://fashionbrainacademy.com/traffic/ In today's episode, I run through 7 strategies for driving more traffic to your online store that are working RIGHT NOW. As a business owner, you want more traffic and sales, right? Of course! But it can feel overwhelming to know exactly what to do to get the "right" traffic of buyers. And know this... you get to choose 3 strategies for your business. Only 3. This makes it less overwhelming for you. And whhen you're ready, join us over in The Club to get group support, accountability, and start implementing your 3 strategies! https://fashionbrainacademy.com/traffic/