Mister Beacon

A masterclass / case study from Markus Wulff of the Absolut Company on how his team integrated the digital world with the physical (bottles of Malibu) using RFID to engage their customers. Recorded after his awesome presentation at the @Active Intelligent Packaging Industry Association conference in Amsterdam.  See acast.com/privacy for privacy and opt-out information.

Understanding where the beacon market will go is critical for entrepreneurs and solution designers. In a market this complex, it's also very difficult to do. We have the privilege of talking to some amazing players in the beacon ecosystem, which helps inform our annual forecast. In this episode, we focus on our assessment of what's happened in 2017 plus some key predictions for the future.  See acast.com/privacy for privacy and opt-out information.

#56 – Real Time Location Systems have been considered rare and exotic technology deployments until recently. Bluetooth is changing all that, in a way that is sparking a wave of innovation–not just in high tech, but in warehouses, manufacturing facilities, hospitals and office buildings around the world. We talk with the person that literally wrote the book on RTLS, Ajay Malik.  See acast.com/privacy for privacy and opt-out information.

Bill Davidson has a unique perspective from his positions as a VC, CAO at Global Foundries, SVP of Marketing & Investor Relations at Qualcomm and his early days working for the Bell co. that would become Verizon. He shares the story of his career in what evolved into IoT and first hand experience implementing some of the early wireless use cases that have resurfaced again.  See acast.com/privacy for privacy and opt-out information.

#54 – Museums, despite being associated with the past, have been at the leading edge of Bluetooth beacon adoption. We visited Dieter Fenkart-Fröschlt, COO of the San Diego Museum of Art and talked about what drove their investment in a beacon-enabled app, how they approached it and what the business benefits have been.  See acast.com/privacy for privacy and opt-out information.

Bluetooth Mesh is perhaps the biggest thing to happen to IoT since Bluetooth Low Energy sparked the revolution of beacon technology, wearables and thousands of other connected products. Szymon Slupik, CTO of Silvair and Chair of the Bluetooth Mesh Working Group at Bluetooth SIG explains what the release of this new standard means, what mesh is, why it was necessary and the applications that it enables.  See acast.com/privacy for privacy and opt-out information.

#52 – Bluetooth connects millions of IoT nodes, but who are the people behind the standard, where did it come from, and where is it going? Most importantly, how can we influence or understand it better? Mark Powell, Executive Director of the Bluetooth SIG answers these questions and many more.  See acast.com/privacy for privacy and opt-out information.

Erik Bjontegard has been a pioneer in using #IoT technologies to develop a context platform, and has the customers and partners to prove it. He explains the strategy he's used as a serial entrepreneur, what the Spark Compass platform does, and the metrics it yields for specific customers of his.  See acast.com/privacy for privacy and opt-out information.

Acquiring location data is challenging, but how do you monetize it? Verve is one of the few companies who have been able create a successful location based ad network using billions of location data points. We talk to Brian Dunphy, a veteran of Qualcomm, Gimbal and now Verve about what it takes to be successful in this market.  See acast.com/privacy for privacy and opt-out information.

Have you figured out how to make your apps successful? Research shows that over the past four years, the percentage of companies that do has jumped from 10% to 90%. But having such a strategy does not guarantee success. Phunware have a unique track record of success powering apps from Netflix, NBC Sports and Fox to Cisco and even NFL stadiums. This week, Phunware CEO Alan Knitowski deep dives into every major aspect of what it takes to be successful in mobile apps.  See acast.com/privacy for privacy and opt-out information.

How are big data and the IoT reshaping the shipping industry? We sat down with the Chief Business Officer of Alpha Ori, Sam Jha, to learn how they're helping steer their customers toward smart shipping. Don't miss this fascinating episode, our first to deal with pirates and autonomous ships!  See acast.com/privacy for privacy and opt-out information.

What is the state of the Internet of Things? What are some examples of IoT gone wrong and which companies are getting it right? We sat down with former Qualcomm and Intel IoT strategist Aidoo Osei and tapped into his well-informed insights on what IoT is now and where it's going in the future.  See acast.com/privacy for privacy and opt-out information.

How are Indoor location systems evolving? What are Gatwick Airport and Harrod’s doing with this technology? Hear why a leader in indoor location is adding asset tracking features to their product. Mr. Beacon goes back to London to speak with Chris Charles, COO of Pointr Labs about why one of the UK's largest travel hubs and most prestigious retailer are using their services with Bluetooth beacons on a major scale.  See acast.com/privacy for privacy and opt-out information.

Is there an alternative to LP WAN to connect IoT devices? Cisco Jasper have proved there is. In this episode, special guest Martyn Etherington, CMO of Cisco Jasper, discusses the ways Jasper's IoT connectivity platform is playing a huge role in the management and monetization of cellular SIM card connections to IoT devices. We hear the inside stories of how some major companies are connecting networks of devices to the cloud.  See acast.com/privacy for privacy and opt-out information.

In an interview recorded shortly before their announcement, Aruba’s General Manager of Meridian Apps, Özer Dondurmacıoglu, reveals a new Bluetooth beacon offering from HP-Enterprises’ Wireless LAN Division. Aruba is getting into RTLS and asset tracking with new Bluetooth tags that work with their Wi-Fi/BLE equipped access points and a new set of cloud services. Ozer explains the offering, what drove the decision to extend into this market segment, the use cases that Aruba will support and what they are hearing from the market.  See acast.com/privacy for privacy and opt-out information.

#43 - As the Beacosystem evolves to address the challenge of fleet management and embrace Real Time Location Systems, beacon gateways are becoming an important building block. Rather than focus on beacons Fathom has launched a gateway product that is designed to work with beacons from third parties. They just announced a partnership with Gimbal. Al Juarez describes Fathom's first deployment and an evolution from fleet management to RTLS location sensing using Angle of Arrival technology. For more interviews and articles from the author of Beacon Technologies see https://www.statlerconsulting.com/mister-beacon  See acast.com/privacy for privacy and opt-out information.

While the need for Real Time Location Systems (RTLS) to monitor assets in healthcare and manufacturing is spiking, the cost of the tags used in such system is still a break on adoption. Uwinloc, a French startup, the product of the Airbus incubator, has an answer, tags without batteries. Delivering sub-meter accuracy and dramatically reducing capital and maintenance costs this passive UWB technology promises to be profoundly disruptive. We talked to the CEO of Uwinloc, Eric Cariou, at IoT World in Santa Clara and he gave us a full rundown of what Uwinloc is doing. [Audio improves at 2:40]  See acast.com/privacy for privacy and opt-out information.

Ex Cisco CTO now CTO co-founder of Mist, Bob Friday, reveals what his company is doing to use virtual beacons to enhance the management of beacons and eliminate them in some cases. He also describes how their technology, which is OEMed by Cisco can be used in an Real TIme Location System to track assets rather than people.  See acast.com/privacy for privacy and opt-out information.

We get insights into the go-to-market strategy of Kontakt.io, one of the most successful pure play beacon vendors, from their field leadership, Philipp von Gilsa, VP of Market Operations and Filip Karwala, Head of Sales. They share their metrics, information about the projects they are taking live, their latest products and where the growth is.  See acast.com/privacy for privacy and opt-out information.

We learn how beacons are being used on and off broadway by The Shubert Organization, the largest theater owner on Broadway. Kyle Wright runs the data analytics and R&D function for Shubert and describes the ways in which beacons can make the experience better for the 13 million ticket holders each year that make up Shubert’s customers. Time Square is one of the most checked in places on earth. Wright is working on how to unlock the value in that. In addition to helping people get to their seats on time, facilitating the link between theaters and restaurants, we hear how Shubert is managing the challenge of getting visitors to use their apps and the partnerships that are helping them to monetize their beacon network.  See acast.com/privacy for privacy and opt-out information.