Weekly Bs: Relationship-centered Chiropractic Marketing

If a chiropractor ranks well on Google in their local area it’s a huge benefit to their practice. Chiropractors know this. That’s why chiropractic SEO has become more and more valuable over the years. Unfortunately, improving your Google search rankings takes time and there are even factors that are out of your control. In this week’s chiropractic podcast, I talk about the 3 local SEO factors that chiropractors can’t control. I also discuss why it’s important for chiropractors to have proper expectations when it comes to their local Google search rankings. Let’s talk about it.

Networking can be a cornerstone part of any successful chiropractic practice. When you get out in the community and make meaningful connections, the benefits are endless. But where do you start? Are there any tips that can help chiropractors be better at networking? In this week’s chiropractic podcast, I talk about the benefits of networking. I discuss an important networking point that many chiropractors overlook. I give several tips that will help chiropractors be better networkers, and I discuss the 3 groups of people that chiropractors should target when networking. Let’s talk about it.

Sometimes chiropractors accept crappy patients without knowing it until later. Other times, chiropractors have a pretty good idea that a patient isn’t going to be a good fit before they even do their first adjustment. If a chiropractor knows a patient is going to be crappy, why do they accept them? In this week’s chiropractic podcast, I talk about 7 reasons why chiropractors accept patients that they shouldn’t. I talk about why doing that rarely (if ever) works out well, and I give 4 tips to help chiropractors make better decisions in the future. Let’s talk about it.

How much money should chiropractors make per hour? How do chiropractors compare to MDs? Do chiropractors make more money than other small-business owners? How do they compare? In this week’s chiropractic podcast, I talk about how much money chiropractors make and how they compare to other small-business owners. I also discuss a few things that a chiropractor should think about as they are trying to build a successful practice. Let’s talk about it.

We can all agree that chiropractors need a website, right? But what good is a wessite if no one is finding it? Should every chiropractor hire an expensive chiropractic website company to build their website? How much does a website company help local SEO? In this week’s chiropractic podcast, I talk about the different factors that impact your local Google rankings. I discuss the different types of SEO and what your chiropractic website company can and can NOT help you with. Let’s talk about it.

Did you know why so many chiropractors are scared to start their own practice? They are scared because starting your own practice is scary. That’s mind-blowing, right? In this week’s chiropractic podcast, I talk about the scariness of starting a chiropractic practice. I discuss 3 nuggets of wisdom that will help chiropractors get over their fear and get started building the practice of their dreams. Let’s talk about it.

So many chiropractors, especially associates, will struggle to start their own practice. They often have an easier time describing their ideal practice 10 years down the road than they do their practice 10 weeks from now. Their vision board for the future is full, but their to-do list for this month is empty. Why is that? In this week’s podcast, I talk about why a lot of chiropractors have a hard time starting their practice. I discuss the problem with your dreams and why they might be making your life harder than it needs to be. Let’s talk about it.

Let’s be honest. Chiropractors can be annoying (myself included). In fact, I would argue that if you don’t think that chiropractors do annoying things, YOU are probably the most annoying chiropractor in your town. So for fun…in this week’s podcast, I react to the annoying things that chiropractors do as submitted by my Instagram followers. I tell you which ones I agree with, and which ones I don’t. I also share a personal story about a rarely utilized chiropractic technique. Let’s talk about it.

Chiropractors are all over the place when it comes to office attire. Some chiropractors insist on wearing a white coat because it’s professional. While other chiropractors wouldn’t be caught dead in a white coat. Some chiropractors dress up. Some chiropractors are super casual. How does a chiropractor decide what to wear? In this week’s podcast, I talk about the variety of clothes options available to chiropractors. I discuss how insecurity played a role in my office attire, and talk about 4 questions you should ask yourself if you are trying to decide what to wear while seeing patients. Let’s talk about it.

SEO (Search Engine Optimization) is something that a lot of chiropractors understand is important. But that’s about where it stops. Most chiropractors know little to nothing about what actually impacts their search results. In this week’s podcast, I talk about the two different kinds of local SEO. I discuss the best way to think about Google. I also talk about 5 specific things and whether or not they will improve where your chiropractic practice shows up in the local searches. Let’s talk about it.

Chiropractors can be a little weird. This shouldn’t come as a shock to anyone who has dealt with chiropractors. Sometimes they say weird things. Sometimes they do weird things. That doesn’t make chiropractors bad. In this week’s podcast, I talk about a recent encounter with a chiropractor. She got offended by me for referring to her practice style as weird. I’ll explain exactly what I said and why, and I’ll talk about how my advice to her can help you. Let’s talk about it.

Chiropractic is a very intimate business. We aren’t selling cars or timeshares to our patients. We are putting our hands on them and helping them with their health problems. We often see our people frequently, and in a perfect world, we keep them as our patients for years to come. In this week’s podcast, I talk about the human element of chiropractic marketing. I talk about the mistake that chiropractors make when they go about their marketing too robotically, and how your personality impacts which marketing extreme you tend to favor. Let’s talk about it.

One of the realities of being a chiropractor is that there are always more things to do than there is time to do them. Most chiropractors don’t get to just see patients and then go home. They have a never-ending to-do list, and many times it can feel like NOTHING is changing in spite of the endless hours of work. Why is that? In this week’s podcast, I talk about one of the most common reasons why chiropractors can work themselves to the bone without it making much of a difference in their practices. I also discuss what chiropractors can do to finally start heading their practices in the right direction. Let’s talk about it.

Most chiropractors don’t get anywhere near the number of new patients from social media that they would like to. They consistently create content, but they get very little from it. It’s super frustrating. In this week’s podcast, I talk about why more content does NOT equal more new patients. I also discuss the two main reasons why chiropractors don’t get more new patients from social media. Let’s talk about it.

There are a lot of different ways to be successful as a chiropractor. Some chiropractors have cash practices. Some are all insurance. Some chiropractors are technique nerds, while others are more of a jack of all trades. Regardless of the direction you want to go with your chiropractic practice, it's important to be honest about the skills and habits you will need to be successful. Do you have what it takes? Let's talk about it.

On of my long-time podcast listeners asked me a Google ads question. He wanted to know if Google ads were worth it if his office was already ranking well organically. Great question! In this podcast episode, I talk about whether Google ads are worth it or not. I discuss how to define worth it and how chiropractors can track their ROI. I also talk about 2 reasons why chiropractors may want to run Google ads even if they already have strong SEO. Let’s get into it!

Chiropractors pretty much all know they need to have a website. But most chiropractors don’t know the difference between a good chiropractic website and a bad chiropractic website. In this podcast episode, I talk about the main purpose of websites for chiropractors. I also discuss some of the common mistakes and assumptions that chiropractors make about their websites. Let’s get into it!

In this podcast episode, I had Chris from PatientCentered.co.uk hanging out with me. We spent some time talking about what it was like for Chris to grow up as the son of a chiropractor. We discussed one of the biggest differences between practicing chiropractic in the UK vs the US. We also talk about what it means to be a patient-center chiropractor. Let’s get into it!

Off and on I get asked, “Why did you close your practice?” I don’t know that I have ever talked about it in-depth on the podcast before, so I thought I would take the opportunity to do that now. In this podcast episode, I talk about why I walked away from my chiropractic practice. I discuss what I would do differently if I had to do it over again, and I give a few pieces of advice for other chiropractors. Let’s get into it!

Lately, I have had several clients reach out to me because their online reviews are not showing up on Google. They know for sure that the reviews have been left because the patients can see it on their end, but it never shows up on the chiropractor’s Google Business Profile. What’s up with that? In this podcast episode, I talk about why Google removes some chiropractor reviews and what (if anything) chiropractors can do about it. Let’s get into it!