Weekly Bs: Relationship-centered Chiropractic Marketing

Chiropractors are all over the place when it comes to office attire. Some chiropractors insist on wearing a white coat because it’s professional. While other chiropractors wouldn’t be caught dead in a white coat. Some chiropractors dress up. Some chiropractors are super casual. How does a chiropractor decide what to wear? In this week’s podcast, I talk about the variety of clothes options available to chiropractors. I discuss how insecurity played a role in my office attire, and talk about 4 questions you should ask yourself if you are trying to decide what to wear while seeing patients. Let’s talk about it.