Neosa Podcast

Informações:

Synopsis

Established in 1998 as the Northeast Ohio Software Association, NEOSA is a membership-based organization that promotes the advancement of the Technology Community and IT Industry of Northeast Ohio.

Episodes

  • NEOSA Best of Tech Winner - The CSC Group (audio version)

    12/08/2008 Duration: 19min

    NEOSA Best of Tech Winner - The CSC Group (audio version)

  • NEOSA Best of Tech Winner - Brulant (audio version)

    04/08/2008 Duration: 10min

    NEOSA Best of Tech Winner - Brulant (audio version)

  • NEOSA Best of Tech Winner - Urbancode (audio version)

    24/07/2008 Duration: 19min

    NEOSA Best of Tech Winner - Urbancode

  • NEOSA Sales and Marketing SIG: Search Engine Optimization - How to Come Out on Top, Part 2, July 10, 2008

    16/07/2008 Duration: 28min

    Increasing the visibility of your online presence is paramount to growing your company’s business. However, it’s not always easy for prospects to find your Web site amid the clutter of the Internet. This program will provide details on: How Search Engine Optimization (SEO) can improve your search engine ranking Uncovering why some SEO initiatives fail to produce the desired results Identifying current best practices to increase your sales. Our speaker is Charles Armstrong, SEO Consultant with Brulant. Mr. Armstrong's SEO specialties include focused web strategy, content development, competitive analysis, and link acquisition strategies. Professionals in marketing, product management and sales are encouraged to attend this event to learn how to improve the effectiveness of their online strategies.

  • NEOSA Sales and Marketing SIG: Search Engine Optimization - How to Come Out on Top, Part 1, July 10, 2008

    16/07/2008 Duration: 32min

    Increasing the visibility of your online presence is paramount to growing your company’s business. However, it’s not always easy for prospects to find your Web site amid the clutter of the Internet. This program will provide details on: How Search Engine Optimization (SEO) can improve your search engine ranking Uncovering why some SEO initiatives fail to produce the desired results Identifying current best practices to increase your sales. Our speaker is Charles Armstrong, SEO Consultant with Brulant. Mr. Armstrong's SEO specialties include focused web strategy, content development, competitive analysis, and link acquisition strategies. Professionals in marketing, product management and sales are encouraged to attend this event to learn how to improve the effectiveness of their online strategies

  • NEOSA Sales & Marketing SIG - Make Them Love You - Customer Relationship Management, Part 3, June 12, 2008

    24/06/2008 Duration: 19min

    There is gold in your existing customer information. Real world case studies for finding it and using it to focus your marketing and sales teams on your best prospects. Learn how to use a CRM system to plan and manage campaigns while tracking responses for understanding your campaign ROI. Join us as our panel of experts discusses how to implement a CRM philosophy and use it to grow your company. Our panelists include Doug Richardson, President of Help marketing, Karen Ziton, President of Visualytic Solutions and Bob Sullivan, President of InfoGrow.

  • NEOSA Sales & Marketing SIG - Make Them Love You - Customer Relationship Management, Part 2, June 12, 2008

    24/06/2008 Duration: 20min

    There is gold in your existing customer information. Real world case studies for finding it and using it to focus your marketing and sales teams on your best prospects. Learn how to use a CRM system to plan and manage campaigns while tracking responses for understanding your campaign ROI. Join us as our panel of experts discusses how to implement a CRM philosophy and use it to grow your company. Our panelists include Doug Richardson, President of Help marketing, Karen Ziton, President of Visualytic Solutions and Bob Sullivan, President of InfoGrow.

  • NEOSA Sales & Marketing SIG - Make Them Love You - Customer Relationship Management, Part 1, June 12, 2008

    24/06/2008 Duration: 22min

    There is gold in your existing customer information. Real world case studies for finding it and using it to focus your marketing and sales teams on your best prospects. Learn how to use a CRM system to plan and manage campaigns while tracking responses for understanding your campaign ROI. Join us as our panel of experts discusses how to implement a CRM philosophy and use it to grow your company. Our panelists include Doug Richardson, President of Help marketing, Karen Ziton, President of Visualytic Solutions and Bob Sullivan, President of InfoGrow.

  • NEOSA Sales & Marketing SIG: Shifting Into High Gear - Speeding Up the Sales Process, Part 3, May 15, 2008

    02/06/2008 Duration: 23min

    The sales process can be long, complex and frustrating, or it can be short, easy and very rewarding. Why the difference?What can a sales professional do to impact the process? A panel of business executives who make buying decisions on a daily basis and industry experts will discuss the sales process from their point of view. Topics to include: How the sales process works from a customer standpoint What slows the sales process How can you influence the speed of the process Why sometimes nothing helps What really happens behind the scenes When can you confidently "commit" to your boss Panelists include: Robert A. Schepens - President, Champion Staffing and Joe Smucny - CIO Tri-C

  • NEOSA Sales & Marketing SIG: Shifting Into High Gear - Speeding Up the Sales Process, Part 2, May 15, 2008

    02/06/2008 Duration: 20min

    The sales process can be long, complex and frustrating, or it can be short, easy and very rewarding. Why the difference?What can a sales professional do to impact the process? A panel of business executives who make buying decisions on a daily basis and industry experts will discuss the sales process from their point of view. Topics to include: How the sales process works from a customer standpoint What slows the sales process How can you influence the speed of the process Why sometimes nothing helps What really happens behind the scenes When can you confidently "commit" to your boss Panelists include: Robert A. Schepens - President, Champion Staffing and Joe Smucny - CIO Tri-C

  • NEOSA Sales & Marketing SIG: Shifting Into High Gear - Speeding Up the Sales Process, Part1, May 15, 2008

    02/06/2008 Duration: 24min

    The sales process can be long, complex and frustrating, or it can be short, easy and very rewarding. Why the difference?What can a sales professional do to impact the process? A panel of business executives who make buying decisions on a daily basis and industry experts will discuss the sales process from their point of view. Topics to include: How the sales process works from a customer standpoint What slows the sales process How can you influence the speed of the process Why sometimes nothing helps What really happens behind the scenes When can you confidently "commit" to your boss Panelists include: Robert A. Schepens - President, Champion Staffing and Joe Smucny - CIO Tri-C

  • NEOSA: Selling to the CIO Without Being DOA, Part 4, January 17, 2008

    22/04/2008 Duration: 18min

    Selling to C-level executives can be a daunting challenge, but all is not lost, as we've assembled a panel of area CIO's who will share with us the good, the bad and the ugly of engaging in technical project sales and implementations. Our panel of CIO's and seasoned will provide real world tips on everything from getting noticed to getting an appointment and building a relationship. This panel will help you understand how to sell to and work with this C-level executive. Our panelists include: Jim Sage, CIO, The University of Akron George Dufour, CIO, CBIZ Leslie Pochaukas, CIO, Electronic Merchant Systems

  • NEOSA: Selling to the CIO Without Being DOA, Part 3, January 17, 2008

    22/04/2008 Duration: 20min

    Selling to C-level executives can be a daunting challenge, but all is not lost, as we've assembled a panel of area CIO's who will share with us the good, the bad and the ugly of engaging in technical project sales and implementations. Our panel of CIO's and seasoned will provide real world tips on everything from getting noticed to getting an appointment and building a relationship. This panel will help you understand how to sell to and work with this C-level executive. Our panelists include: Jim Sage, CIO, The University of Akron George Dufour, CIO, CBIZ Leslie Pochaukas, CIO, Electronic Merchant Systems

  • NEOSA: Selling to the CIO Without Being DOA, Part 2, January 17, 2008

    22/04/2008 Duration: 25min

    Selling to C-level executives can be a daunting challenge, but all is not lost, as we've assembled a panel of area CIO's who will share with us the good, the bad and the ugly of engaging in technical project sales and implementations. Our panel of CIO's and seasoned will provide real world tips on everything from getting noticed to getting an appointment and building a relationship. This panel will help you understand how to sell to and work with this C-level executive. Our panelists include: Jim Sage, CIO, The University of Akron George Dufour, CIO, CBIZ Leslie Pochaukas, CIO, Electronic Merchant Systems

  • NEOSA: Selling to the CIO Without Being DOA, Part 1, January 17, 2008

    22/04/2008 Duration: 25min

    Selling to C-level executives can be a daunting challenge, but all is not lost, as we've assembled a panel of area CIO's who will share with us the good, the bad and the ugly of engaging in technical project sales and implementations. Our panel of CIO's and seasoned will provide real world tips on everything from getting noticed to getting an appointment and building a relationship. This panel will help you understand how to sell to and work with this C-level executive. Our panelists include: Jim Sage, CIO, The University of Akron George Dufour, CIO, CBIZ Leslie Pochaukas, CIO, Electronic Merchant Systems

  • NEOSA SIG: Turning the Tide-Sales Success in Rough Economic Waters, Part 3, April 10, 2008

    16/04/2008 Duration: 18min

    While the technology industry continues to thrive for the most part, other sectors have not been so fortunate. The housing slump, manufacturing struggles, and typical retailer issues have all put dampers on different elements of the economy. Of course you can't just shut your doors and hope for things to improve, your company still needs to acquire customers and at least "tread water" if growth is not possible. But how does one keep the sales pipeline full when so many sectors are struggling? Join us for this enlightening session and find out. Hear industry veterans describe strategies and tactics they've used during past down-turns to ensure their companies not only survived, but in many cases even thrived. Our panelists include: Moderator: Darrin Fleming, FutureSight Consulting Mike Rapaport, President - IQS Milan Dayalal, Director of Sales - Dakota Software Rob Schlanser, Director, Mid-West Sales Consulting - Oracle Corp.

  • NEOSA SIG: Turning the Tide-Sales Success in Rough Economic Waters, Part 2, April 10, 2008

    16/04/2008 Duration: 22min

    While the technology industry continues to thrive for the most part, other sectors have not been so fortunate. The housing slump, manufacturing struggles, and typical retailer issues have all put dampers on different elements of the economy. Of course you can't just shut your doors and hope for things to improve, your company still needs to acquire customers and at least "tread water" if growth is not possible. But how does one keep the sales pipeline full when so many sectors are struggling? Join us for this enlightening session and find out. Hear industry veterans describe strategies and tactics they've used during past down-turns to ensure their companies not only survived, but in many cases even thrived. Our panelists include: Moderator: Darrin Fleming, FutureSight Consulting Mike Rapaport, President - IQS Milan Dayalal, Director of Sales - Dakota Software Rob Schlanser, Director, Mid-West Sales Consulting - Oracle Corp.

  • NEOSA SIG: Turning the Tide-Sales Success in Rough Economic Waters, Part 1, April 10, 2008

    16/04/2008 Duration: 21min

    While the technology industry continues to thrive for the most part, other sectors have not been so fortunate. The housing slump, manufacturing struggles, and typical retailer issues have all put dampers on different elements of the economy. Of course you can't just shut your doors and hope for things to improve, your company still needs to acquire customers and at least "tread water" if growth is not possible. But how does one keep the sales pipeline full when so many sectors are struggling? Join us for this enlightening session and find out. Hear industry veterans describe strategies and tactics they've used during past down-turns to ensure their companies not only survived, but in many cases even thrived. Our panelists include: Moderator: Darrin Fleming, FutureSight Consulting Mike Rapaport, President - IQS Milan Dayalal, Director of Sales - Dakota Software Rob Schlanser, Director, Mid-West Sales Consulting - Oracle Corp.

  • NEOSA Quarterly Forum: Tech Innovation Part 3, February 26, 2008

    01/04/2008 Duration: 16min

    According to Wikipedia, Innovation is characterized by something new - or substantially different, not an insignificant change. Innovations are intended to make someone better off, and the succession of many innovations grows the whole economy. NEO is home to a variety of tech companies offering innovative designs and executions to solve customer problems and enhance business. This quarterly forum will feature tech companies introducing truly unique innovations that have put their companies on impressive growth trajectories. Among our panelists are: Phil Alexander, CEO - BrandMuscle (http://www.brandmuscle.com); founded in 2000, BrandMuscle provides a unique solution that automates and facilitates advertising creation and placement. this solution has been widely adopted and implemented by global companies both in the United States and overseas. Mike Broderick, CEO - Turning Technologies; winner of the 2007 Weatherhead 100, Turning Technologies created and markets Turning Point, an interactive technology

  • NEOSA Quarterly Forum: Tech Innovation Part 2, February 26, 2008

    01/04/2008 Duration: 17min

    According to Wikipedia, Innovation is characterized by something new - or substantially different, not an insignificant change. Innovations are intended to make someone better off, and the succession of many innovations grows the whole economy. NEO is home to a variety of tech companies offering innovative designs and executions to solve customer problems and enhance business. This quarterly forum will feature tech companies introducing truly unique innovations that have put their companies on impressive growth trajectories. Among our panelists are: Phil Alexander, CEO - BrandMuscle (http://www.brandmuscle.com); founded in 2000, BrandMuscle provides a unique solution that automates and facilitates advertising creation and placement. this solution has been widely adopted and implemented by global companies both in the United States and overseas. Mike Broderick, CEO - Turning Technologies; winner of the 2007 Weatherhead 100, Turning Technologies created and markets Turning Point, an interactive technology

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