Real Estate Real World

With his own 400+agent brokerage and a recent nomination for a position at NAR, Jorge Guerra did not start out in this business at the top. He had to suffer in order to succeed,but he never gave up. Success is inevitable when you work hard for what you want.   Nothing in life is easy. Every agent starts at the bottom, but that’s not necessarily a bad thing.In order to succeed you must struggle, you have to do all the stuff you DON’T want to do in order to get to the point where you can do all the things you WANT to do. Every sale is valuable. From 50K to a million, the relationships you are building with each client can lead to bigger sales. If you treatedevery prospect like a 5 million dollar sale, you’d guarantee yourself forever clients. That $250,000 sale could lead you to a million dollar sale down the road because of the RELATIONSHIP you established from the beginning. Jorge shared why his methods work and how. If you are willing to consistently and persistently work hard with no limitations, you’

What a pleasure finally connecting with Steve Jolly! We run in many of the same circles, it's crazy it took us this long to meet! As a marketing expert, Steve gives us a sneak peek behind his own marketing plan and how he builds and maintains relationships that lead him to more sales. Technology is a real estate agent’s marketing dream! The number of platforms available to agents for marketing themselves for FREE is at an all time high. Email, text, websites, social media...but where to begin?! Before you do anything, you have to know your target audience! It makes establishing that relationship and connection SO much easier. Give them a peek behind that happy social media curtain, show them vulnerability, there is value in compelling your audience to not only desire to work with you, but to know you personally. Take a listen as Steve shares more about getting to know your audience, the fortune in the follow up, and the value of building relationships with prospects that ultimately leads to conversion

I am completely fascinated by what Billy Ekofo, lead manager at Century 21 Redwood in Virginia, is contributing to the real estate industry.Like so many before him, he was hesitant about becoming a real estate agent, but with a little push he took that leap of faith and we are grateful he did! He is the matchmaker of real estate connecting leads with the perfect agent. I think we all could use a Billy! Real estate is certainly a numbers game, but I think we get too caught up in getting to that next sale that we forget why we got into real estate in the first place…to help people! It is just as important to treat a $1,000,000 lead the same as a $200,000 lead. Every lead is looking for the same thing, a place to call home and someone to help them find it. Not every prospect is ready to buy/sell the second you meet with them, but establishing a relationship and building a rapport can lead to a sale. We have to change our instant gratification mindset, give the client value and a reason to come back to us

It was an absolute pleasure speaking to Josh Anderson this week! He and his team are located in the Nashville, Tennessee area and they are KILLING it when it comes to agent referrals. Last year alone, they closed 48 transactions from agent referrals around the country. WOW! How do you get that many referrals from other agents? It helps when you live in a desirable area that many people are moving to. However, networking and keeping in contact with his database are things that he is dedicating his time to each month, which most agents push aside. Making calls, knocking on doors, sending newsletters to your database…these are all basics when it comes to lead generation, but it’s usually the first thing to go when business picks up. Josh’s business has excelled because the basics is the one thing he does not compromise. He shared a great quote that only continues to prove true through his success, “The basics are always going to work and they’re always going to win.” Lead generation ultimately costs you

What do you get when you put three Italian real estate agents on the phone? A loud, passionate conversation where we all spill out AWESOME information at the same time! It was so fun chatting with multi-family investing experts Jake & Gino! These guys are kicking a** and taking names in the commercial real estate world! If you’re like me, I wouldn’t even know where to begin when it comes to multi-family investing. They shared with me the framework for getting started, where money and skill set come into play, and the importance of finding the right deal.  Ultimately, if you want to get into the commercial game, the best thing you can do is start. Push yourself to find that deal, develop those relationships with commercial brokerages, and figure it out. The more you try the more you learn. We have to stop telling ourselves, from investments to loans, from commercial to residential real estate that we’ll never move forward because we don’t know how to do something therefore we CAN’T do it. You may not

I took SO many notes while chatting with hiring expert,Christy Grossman. Now there’s a woman that knows how to hire and train a GREAT team! There comes a point in our business where we get so inundatedthat the only way we can continue to succeed at that next level is by hiring someoneto help us maintain it. Our tendency is to either hire the first person thatwalks by or the first person we hit it off with. Like with everything, having ahiring process in place is what can make that hire not only work, but last. Christy shares amazing tips on how to develop that processand explains why taking the time to train an assistant is worth the investment.If you are on the fence about when to hire, knowing who’s going to be profitablefor your business, or how to develop that hiring process, look no further;Christy’s advice will set you in the right direction. Grab a pen and take somenotes, it’ll definitely be worth your time! Show Features Here are some of the key takeaways youget from this episode.

I think we all have a love/hate relationship, myself included, with Zillow. That’s what makes having Zillow’s own Jay Thompson as a guest on my show so valuable! Jay explained what Zillow brings to the table in terms of benefiting agents, consumers, and Zillow alike. The biggest problem most real estate agents have with Zillow is the fear they will take over the industry and make real estate agents obsolete. As Jay said, “There is no success in eliminating our customers.” A big part of their revenue is the impressions and advertisements agents pay for. Zillow strives to bring consumers and agents together to form connections. It is OUR job as agents to step up our game, take those connections, and use our expertise to land that sale! Not only did I learn so much more about Zillow and everything they have to offer, but Jay shared some great tips on how to utilize the site for free advertisement, establish a greater presence online, and ultimately gain leads without paying a dime! Take a listen and leave

As real estate agents, we all invest in some sort of individual marketing- from monthly mailers to daily posts on social media. Technology has provided real estate agents with SO many platforms and opportunities to market ourselves, but where do we even begin?!                                      Have you ever looked up a book on Amazon and then logged into Facebook the next day only to find that same book advertised in your feed? How did they know?! That’s part of big data and if used correctly, it could drive the real estate industry home!     Imagine someone browsing through listings online, suddenly you get a notification that a potential consumer is interested in buying/selling a home. You go to Facebook, send a friend request, start to build a relationship, and when they’re ready to commit you're right there as if fate drove that real estate agent to add that person on Facebook the SAME DAY they were browsing the internet for homes. GAME CHANGING!     Big data is only one of the

Feng Shui is something I have always been curious about, but never knew much about, which is why it was SUCH a privilege to have Feng Shui expert Steve Kodad as a guest on my show. As Steve said in our interview, “Feng Shui is a lot of commonsense and determining how people are going to react” - which is the essence of selling a home! The flow of the house, the smell, the lack of personal items that give the buyer the freedom to picture themselves in that home, are all factors we as realtors already take into consideration when selling a home that happen to be key components of Feng Shui. See, we’re already using Feng Shui without even realizing it! Take a listen to hear to learn more about the vital role Feng Shui can play in selling a home quickly and efficiently. When done correctly, these helpful tips can lead to more money and less frustration - which is ultimately what we all hope for! Show Features Here are some of the key takeaways you get from this episode. 8 Most Impressionable Mom

What a perfect week to share my podcast episode with the lovely Katie Lance! As the former chief strategist for Inman News and current CEO& Owner of Katie Lance Consulting, a social media marketing firm, she has SO much to offer on all things technology and social media based! There are still so many questions out there when it comes to social media. Where do I start? How do I take it to the next level? How do I get more likes? These are questions we all ask ourselves whether we’ve been on various social media platforms for years or are just starting out. Katie shares the answers to some of these questions as well as some really valuable nuggets that will change the way you approach social media and the presence you are creating for yourself. One of the best things you can do when approaching social media is have a strategy. Think about where you want the conversation to go not just today, but 30-60 days from now. Don’t be afraid of the camera or being real. Just get out there and do it! Katie

Long time realtor and entrepreneur, Andrew Gavin, reminded me how fortunate we are to work in the real estate industry and all the incredible opportunities we are given that can make a difference in other people’s lives. Founder of the “Bikes 4 Kids Charity,” Andrew shared with me all the amazing work he is doing to make sure children get to experience the privilege of owning a bike. As someone that received a bike from a charitable program at a young age, I was truly touched by his story and his generous work. We work in an industry where we have the opportunity to make a great deal of money. What we do with that opportunity is what really matters. There are SO many people in need in this world and it is our obligation within the real estate community to give back and impact someone’s life for the better. There is no greater joy than helping someone else. We do it every day, but why stop at selling homes when the chance to make a difference is right in front of us? What can you do to give back? As

I could not be more thrilled to have Bill Crane back on the show for another FANTASTIC interview! As a fellow coach and recent author of the book “Generating New Clients,” we never run out of concepts to discuss and tips to share! As realtors, we spend almost all of our time focusing on the profit, but that’s not always a bad thing. It sounds selfish, right? What about the clients? What about their needs? Well that’s just it. It’s not about choosing between commission and the client; it’s about recognizing they go hand in hand. Without a profit for both yourself AND your client, there would be no transaction to begin with and no business to grow! The key is in the quality of service you provide while striving for that mutual profit. Listen as we discuss the importance of valuing our clients and ensuring we are the only ones they ever want to do business with again. Show Features Here are some of the key takeaways you get from this episode. ·         Key Components for Marketing ·  

Who knew we could pack that much AMAZING content into one podcast episode!! Matt Johnson & Greg McDaniel, co-hosts of the podcast “Real Estate Uncensored,” had me laughing the entire episode. These two are not only hilarious, but they really know their stuff! Where do I even begin with this one?! Everything you ever needed to know to master the art of Facebook Live, Snapchat secrets, and INCREDIBLE advertising tips…which I am already implementing in my own business…are only the beginning of what you’ll gain from this dynamic duo. This episode has more incredible tips than you’ll know what to do with! Don’t wait!! Listen NOW & let the episode speak for itself!  Show Features Here are some of the key takeaways you get from this episode. The Ins and Outs of Facebook Live Snapchat Filter Secrets How to Make Videos that Matter The Importance of Good Content & Where to Find It

Founder of Cash Flow Guys, fellow podcaster, and long time realtor Tyler Sheff was such a fantastic guest that I was so excited to connect with. I don’t know about the rest of you, but I don’t have much experience with investment real estate. As someone that enjoys the connections I am able to make in this business, I know I’m not the only one that finds most investors to be distant and lack loyalty. Apparently, that’s not the case.  As someone that specializes in investment real estate,Tyler shared some insight into what it takes to break into that market and the importance of analyzing your market. Like with any client, it's all about knowing what they want and appealing to their buying criteria. Take a listen to learn more about investment real estate,how to develop trust and loyalty with your clients, and the importance of educating yourself in this industry. Show Features Here are some of the key takeaways you get from this episode. ·        4 Cash Flow Quadrants ·        How to Make Yo

What an honor to have one of my best and oldest friends Brian Pope be a guest on my show! As an exceptional leader and fellow book lover, his insight into the world of real estate is spot on. I have learned so much from his business leadership and read some of the best books in the business thanks to his recommendation! Listen as Brian shares the most critical component of leadership and how that can be implemented into growing a successful business and can benefit your everyday life. “Being around people that bring positivity to your life is not only crucial, but beneficial.” I can tell you without a doubt that Brian has been one of those people for me and I know once you listen to this podcast, you’ll feel the same way.    Show Features Here are some of the key takeaways you get from this episode.        The Primary Role of a Leader        Why Reading is So Valuable to Your Business        How to Find Solutions Outside of What You Know        The Two Most Important Components of Success

Where do I begin with this episode?! George Cuevas, the big, bad marketing expert himself, shared SO much insight into our industry today. From the way technology has completely changed the game for us, to the importance of recognizing ourselves as entrepreneurs in this business. He shares the biggest question facing our industry today – How do we deliver value to buyers and sellers? We are so focused on lead generation and getting that next listing, we don’t realize that leads are not the problem. Communication, effort, and valuing ourselves as realtors will be what makes or breaks that sale. Everything we do shapes the way we are viewed as realtors from iPhone MLS photos to the amount of preparation put into a listing presentation. How can we expect the consumer to value our knowledge if we don’t value ourselves first? Want some answers to these questions? Take a listen and find out more.   Show Features Here are some of the key takeaways you get from this episode. ·        The Ins &am

With 75 million dollars in sales under her belt last year, Leigh Brown and I shared one of the funniest and most thought provoking recordings yet! Her honesty was so on point when it came to the direction our industry is headed. If we want to see a change, we need to be willing to be that change. Get involved, take the time to advocate for our industry, and we’d all be better for it. We get such a bad rep as realtors because brokerages focus on the number of agents they hire instead of how many of those agents are capable of succeeding in this business. We are the only industry where likability trumps competency! Listen in as we discuss the importance of being authentic realtors from our involvement in our community, our business organization, and our client connections.     Show Features Here are some of the key takeaways you get from this episode. ·        Why 85% of Agents Get Out of the Business After 2 years ·        Making Competency more important than Likability ·        2 Ke

Fellow coach, Joshua Smith, has such an awesome philosophy that I love for both business and life - GET SH*T DONE! We all have business plans and goals for success, but we spend SO much time discussing our plans that we never get anything done. Let’s stop talking about these great plans and go out and GET THEM DONE! We packed this podcast full of energy and incredible content on health, success, and goals. As someone that has sold 5,000 plus homes, Josh shares some of his secrets to success and why he focuses solely on 90 day goals. Take a listen to find out what you need to be doing to create YOUR best life as your BEST self. Be intentional about accomplishing your goals and start by giving this podcast a listen!   Show Features Here are some of the key takeaways you get from this episode. ·        Josh’s Secrets to Success ·        3 Ways to Make Every Day a Win ·        Why 90 Day Goals Are More Effective Than Annual Goals ·        Implementation is Key

Do you have your nose to the grindstone, but you’re too exhausted to keep going like this? So many agents are burnt out after only a few years and the solution is simpler than you think - you CANNOT run a successful business without HELP. If you want to reach the next level & maintain it, you’re going to need hard work, money, and time, all of which cannot be accomplished on your own. Invest in your business by investing in others to help you! Success will not happen overnight. Especially in today’s society, most everything is instantaneous. We expect our success in business to be just as simple, but we all know too well that everything in life takes hard work and a lot of stress! If you want it, you’re going to have to work hard to get it, but stop believing the lie that you have to do it alone! Listen in to find out how you can implement a long term business plan by maintaining consistency and structure and the importance of growing a team in order for your business thrive.   Show Features

Early on in my real estate career, I had the distinct pleasure of spending quite a bit of time with Dean Jackson who I think is one of the most brilliant marketing minds on the planet. We have some fun with this conversation talking about the good old days with awesome peeps like Terry Hunefield, Erick Blackwelder and Joe Stump when we used to do Internet Marketing Weekends and created many of the TIMELESS marketing pieces I still use to this day. Listen in as we discuss many great thoughts and ideas about how to build your business the RIGHT way. Be sure to stay until the very end when we talk about the LISTING MAXIMIZER MATRIX and how you are likely missing out on FIVE times the revenue you are currently receiving on each listing by not paying attention to all the opportunities available to you. In fact, head over to www.RealEstateRealWorld.com/deanjackson and get a copy of the Listing Maximizer Matrix for yourself! Show Features Here are some of the key takeaways you get from this episode. What are F