Real Estate Real World

What a great chat with real estate rock star, Nicole Mickle! As two women that have been in real estate for over 20 years, it was awesome getting to share our experiences and tricks we’ve learned over the years in this industry. One of the big differences we have both seen is the role social media has played in influencing the way we generate leads and how we use that to our advantage. Social media is an AWESOME tool for promoting and advertising our business, ourselves, and our listings, but so often what we both hear real estate agents complaining about is how social media doesn’t work for them. It’s not that the platform isn’t working for you, you aren’t working IT! You can’t walk into a party and sit in the corner yet expect everyone to come talk to you! The same applies online. You have to ENGAGE with people in order to establish a connection that will lead you to a sale. As Nicole has proved, it IS possible to generate leads through social media, even Instagram! Nicole’s first Instagram lead was for a

It was so great having Linzee Ciprani, the founder of Ciprani Consulting - a recruiting and training company specializing in real estate, on my show! This company has big dreams for the real estate world and I have no doubt Linzee help will make those dreams a reality! When it comes to building a great team, where do you start? So often we hire people for the wrong reasons – they’re family, they need a job, they’re your best friend…but we forget that this isn’t about what someone else needs, but what your business needs to succeed. What we need for our real estate team and business is amazing talent that not only will get the job done and do it well, but will be the right fit for us. In reality, who has time for that?!?! That’s where Linzee steps in. They help train agents, ISA, and admin by coming along side them to help implement systems and operations that not only make their transition flawless, but any hire thereafter. What a dream! Knowing your team is so important. From an admin to a real estate agen

I want to welcome back Desiree Patno to the show! This woman is on FIRE when it comes to making a place for women at the table in the real estate industry. Her drive to raise the number of opportunities available to women, the number of women at the top, and tremendously increase the number of female homeowners is inspiring. As the CEO & founder of NAWRB, The National Association of Women in Real Estate Businesses, she is making a difference for women in business everywhere.   65% of real estate agents are women, yet most of the leadership in this industry consists of men. We need to start connecting with one another so we can improve our company culture for both men and women in real estate. If we take the time to understand what men go through and men take the time to understand what women go through in this business, we can find common ground to connect and make a real difference in this industry. Women have so much to offer and we usually offer it while juggling a million other things at the same ti

I’m so excited to welcome Seth Price back to the show! He has made some impressive strides toward success in the year since we last had the honor of speaking. Now the author of “The Road to Recognition: The A-Z Guide To Personal Branding For Accelerating Your Professional Success In The Age Of Digital Media,” he shares some impactful nuggets from his book that will change the way you approach branding in your business. When creating a brand that earns you recognition within your market you want to ensure you are viewed as a resource. So how do you make yourself valuable? Where do you start? You ask! Ask your colleagues and past clients what you are good at in this business and what value they believe you bring to the table. This can be a game changer when it comes to figuring out not only how you are perceived by those around you, but how you can best communicate your value. That perception IS your brand! Instead of jumping into the deep end hoping to make millions by getting tons of leads, take the time be

What a pleasure having the founder of Luxmana Investments, a real estate investment company that focuses on residential and multifamily investments, Mark Walker on our show! As a multifamily investor himself, Mark knows his way around the market. His formula for unlocking the value of a property allows him to recognize a good deal when he sees one. When it comes to investments, you have to tread with caution. Not every investment is going to be a good one and not everyone you meet is going to be the right person to go into business with. Do research, run a background check, learn about the property and about investments in this business as a whole before forking over money you do not want to lose.    So many people watch those infomercials late at night about making more money by doing less and they get excited about getting involved with such an easy and profitable business. However, that couldn’t be further from the truth. There’s a difference between smart investments and throwing money into the wind. Th

Another great episode about finding the right talent to help you reach the next level in your business! As a current administrator in the real estate industry, Margaret Smith has the best insight into what kind of direction a fantastic admin needs in order to help your business excel. She also shares some great tips on how to make that agent/admin relationship blossom as you navigate the tricky world of letting go of your everyday tasks and allowing someone else to take some of that unnecessary weight off your shoulders. I don’t know about the rest of you, but for me, and most of the agents I know, letting go is a pretty tough concept. We tend to be control freaks and it’s difficult for us to hand over our responsibilities to someone else, especially in a business that we built ourselves and is so personal. However, it’s SO vital to our success! In order for any business to be successful, communication needs to be at the top of your priority list with everyone on your team whether they are sales people or ad

What a blast I had chatting with CEO of Your Realty Leverage, Brindley Tucker! She is such a kick! Her passion for life along with training, coaching, and hiring the right people to help you increase your productivity as you grow your business in real estate, mirrored everything I believe to be important when shooting for that next level. Brindley hears one of two things when realtors discuss hiring an admin – I don’t have time to find help or I can’t afford to find help. You have to MAKE the time or your business will never grow. It is impossible to do everything yourself, you’re not a machine. Believe it or not, there are people in the world, unlike most of us real estate agents, that LOVE paperwork and entering listings. They love tasks, details, and all the day-to-day nuances that we don’t have the patience for, that drive us crazy! Hire those people! Find the person that compliments you, not the one that’s exactly like you. Your business only needs one you! We all need someone that will fill in where w

What an amazing conversation with powerhouse sales expert, Jennifer Diepstraten. Jennifer took her expertise and experience in sales and started her own coaching business where she helps entrepreneurs grow and improve their personal businesses. Have you ever thought about charging more money for your services? What stops you? As Jennifer shared, most of her clients start to internally question their personal value, they worry no one will pay the higher price, and they ultimately fear the amount of business they will lose if they raise their rates. In reality, WE are the ones who are uncomfortable with the higher price, not the clients. Some people will not be able to afford us, but the reality is, that’s already true of our current rate. It is the confidence we have in ourselves, our expertise, and our value that needs to change because once we do that, the right clients will come and they WILL pay. There is so much that goes into selling ourselves, our product, and our business. Real estate is personal and

Another GREAT podcast episode with the one and only, Steve Jolly! Since we last spoke in 2016, he has taken his business to bigger and better heights. Now an author of the book, “Kill Cold Calls: How to Generate a Six-Figure Income like Direct Marketing Legends without Cold Calls,” is an incredible read and worth every penny.  His insight into tackling the marketing aspect of our business without having to make those awful, awkward, and dread-worthy cold calls while still bringing in substantial and profitable leads is brilliant! So how do you go about getting that phone to ring without making outbound calls? It sounds impossible, but it’s actually pretty simple. Not only does Steve share how to get that phone to ring, but he tells us how to get the people you WANT to work with to call you. He breaks down his process from beginning to end and even gives us his own secrets for generating those 5 Star Prospects - the people you not only want to work with, but are ready to buy/sell right now. Our industry as a

There is so much to learn about social media. Its role in our business and personal lives has grown so rapidly in the last few years that it’s hard to know where to start or how to grow your business online. That’s where the award winning marketer, author, and Chief Marketing Officer for Post Planner, Rebekah Radice comes in to shed some light on the best strategies for visual and social marketing. Thanks to social media, you not only have a great space to connect with a wider scope of people at one time, but you have the opportunity to virtually be face to face with them. Live videos and recordings have only increased since Facebook Live came out and as Rebekah said, it will only continue to grow in how we use it for business. Speaking to a large scale of people at once with Facebook Live is beneficial, but are you speaking to the RIGHT people? There is so much value in knowing your target audience. When someone can cater to what it is you as a consumer fears, needs, and wants you become the perfect resourc

The Color of Success! Danielle Fuhrman is a Certified Color and Styling Expert and the owner of a full service image consulting business, Reflections of You.  Color me impressed, but I was completely fascinated by everything she had to offer! Color plays such a vital role in our daily lives through the energy it creates, the way it makes us feel about ourselves, and the way we connect with people. Have you ever gone to an event where the speaker had a color on that was so distracting that rather than listening to the message you spent the entire time focused on their attire? They were probably wearing a color that was overpowering their own coloring. You want people to connect with you, not your wardrobe. Danielle shared why knowing your color pallet and wearing colors that fit your personality, your eye color, or your own personal coloring can make such a difference in most everything you do, especially when it comes to building relationships with clients.  Color can affect the way we connect with someon

What a pleasure speaking with this week’s guest, Jeff Lobb! As a real estate coach, founder and CEO of SparkTank Media, a growth strategy company that focuses on technology, sales, and marketing for real estate, mortgage, and title industries, Jeff touched on some of the problems agents face that is keeping them from achieving that next level and as a fellow coach, I couldn’t agree with him more. So much of our day, as agents, is trying to do it all ourselves. There are only so many hours in the day and never enough time to do it all. We all know that’s not physically possible yet we can’t swallow our pride long enough to ask for help. As Jeff puts it, you need to spend at least 80% of your day doing what YOU do best. For him, that’s sales. One of his strengths is sales or listing appointments, which is honestly a lot of agent’s forte mine included. However, the paperwork, entering listings, and all that type C business, not our thing. There comes a point in every business where you reach the ceiling and you

What an honor to have the founder of eXp Realty and CEO of eXp World Holdings Inc., Glenn Sanford as a guest on our show! Glenn’s business looks nothing like anything in the real estate industry today. His CLOUD based company is soaring in terms of how effective, efficient, and beneficial it is for everyone that joins. An agent owned business that distributes equity to productive agent owners is the first of its kind, but there is no question that it is already flying on the wings of success. Glenn started his business with the desire to bring value to agents and brokers alike. He franchised a business model that pulled people in and focused on funnel marketing. The success he is experiencing far exceeds that of a bricks & mortar within a local community because of the depths of talent that is virtually available to him at any given time. Being able to connect and work with leadership from anywhere at any time is invaluable! So let me ask you this, “How can we eliminate the physical real estate office?”

Mitch Stephen is a real estate investor, educator, and author of three books. I love his book entitled “My Life & 1,000 Houses: Failing Forward to Financial Freedom.” The term ‘failing forward’ is so true for all of us! We learn the most from our failures. We figure out what not to do, what doesn’t work for us personally, and how to do it better the next time. We are all striving to find our niche, the right track that will lead us to success. Mitch made an excellent point – so many people try to master every angle of this business from farms, to investments, to commercial real estate, or residential real estate, but you can’t have your hand in that many pots and expect not to get burned. You are much more likely to succeed if you find that ONE strategy that works the best for you, learn everything you can about it, and hit the ground the running. For Mitch, that niche was owner financing. He shared his journey of failing as a landlord, but discovering the value and profit behind owner financing. He took

It was a pleasure having the CEO of MMS Management in New York City, Andrew Barrocas, as a guest on my podcast show! What an awesome way to start out the year 2017! The New Year signifies a clean slate. The chance to start fresh with new goals and aspirations for our businesses and our personal lives, but how do we reach those goals? How do we hold ourselves accountable? As a prominently respected real estate authority in the city of New York, Andrew has sold over 5 billion dollars worth of real estate property during the course of his career. That’s quite the feat! So how did he do it?!? Andrew shared with us the value of having an accountability partner or coach. Someone that holds you accountable and ensures you are on the right track to COMPLETING your goals throughout the year. You don’t need someone that will give you the thumbs up and go about their day, but someone that is willing to challenge you and push you to do everything you set your mind out to do. So often our big list of goals we want to ac

Ryan Lundquist is a certified appraiser in the Sacramento area and a GREAT connection as he runs the Top Appraisal Blog in the United States. Despite technical difficulties, we finally had a successful recording and I’m so glad we did! Having a relationship with an appraiser that you can turn to for advice and trust as an unbiased party that will support the value of a property first, can make a huge difference in your business! There is value in trusting the numbers and letting them support your opinions when discussing price value with your clients. Ryan shares how you can go about achieving that goal and the steps you should take to estimate property value accurately and efficiently. It is so valuable when you let the market speak for itself because no matter what season we are in or where the numbers fall, they will never lie. You gain a certain level of confidence with your own production, as well as your client’s trust, when you supply them with the comps and numbers to support your opinions. There is

I have been waiting a long time to chat with well sought-after real estate coach, Anita Dizon! We run in many of the same circles and I'm so glad we were able to get together for such a fun podcast chock-full of great nuggets!  Do you ever notice home much better you feel after you help someone else? Anita shared how too often we are taught to chase the client, call them until they pick up, knock until they answer, but who actually finds pleasure in doing that?! Do YOU want to pick up the phone from someone trying to sell you something over and over and over again...No! We have to change that 'gimme' mindset and start giving BACK to our clients with value and trust.  People want to work with the real estate agent that cares about them as individuals. Someone who cares about their wants, needs, and desire to find that perfect home. Just like Anita says, let's remind ourselves and our clients that we appreciate them as people by earning their business rather than expecting it.  Show Features Here are some o

I cannot believe it took me this long to connect with speaker, author, and female powerhouse, Debra Trappen! She is setting the bar by FIRING UP our industry and igniting other women to stand up, find that brave soldier inside, and ignite change in our communities, our businesses, and the real estate industry as a whole.  The majority of real estate agents are WOMEN and as women, we have SO much to offer this business in terms of perspective, leadership, and connections. We all have purpose and value in life and business, but until we find our niche, that thing that keeps us motivated and driven, we can’t fully connect with our client base or ourselves…and that’s the ultimate goal! We have to stop looking around the room and comparing ourselves to everyone else because, like with anything, we are all different people with our own version of success and THAT’S OKAY!  I can’t begin to tell you how INSPIRED I felt after this podcast. We have to be sisters from different misters because everything I feel she sa

I had the most incredible conversation with founder and CEOof Fit International, Brett Campbell. I was so inspired by everything he isdoing with his life and what he stands for. He recently wrote a book called,“Right Now! Why Not You...And Why Not NOW?” where he not only helps youdiscover who you truly are, what you stand for, and how to go our execute thatmoving forward. What great questions to start asking ourselves. Why not you?Why not now? Those questions fall into so many aspects of life including realestate. We all have dreams and desires for ourselves and our business, whetherit’s to sell more, make more, have more free time, hire help, build a team…thequestion remains, what’s stopping you? Money? Time? MAKE the time! Budget forthe money! Life is too short to not be living to our full potential. We allknow who we want to be; we have the ideal best version of ourselves inside ourheads, but we spend SO MUCH TIME scared to take the leap and actually BE thebest we can be. I walked away from this conver

What a great chat with the creator of the 7-Hour Book, Nick Raithel! Nick’s team is helping real estate agents all over the country get the recognition they deserve by assisting them develop their own professionally-published book in very little time. Who wouldn’t want to add the title ‘Author’ to their bio?! Do you have brilliant ideas rolling around in your head? We all have years of experience, success, trials, and methods that have guided us through the ups and downs of the real estate industry. A book is your own personal real estate. Not only can it help your business survive, it can help it thrive.  What better way to leave behind your personal legacy than through your very own book? Nick shares the value writing a book can bring to your business from lead development, to recognition, and ultimately giving you the chance to stand out within your niche and market area. So get to writing and I can’t wait to read everyone’s books!     Show Features Here are some of the key takeaways you get f