P/squared

For over two decades Hedi Fisher MBE has helped businesses measure the impact they have had on society, driven by a vision of ensuring every company shifts their business model to focus on making a positive impact as well as profit. Over her career, Heidi has helped over 2,100 social enterprises, from start-ups to corporates, track their social ROI through her social enterprise accountancy firm Make An Impact CIC.

Recorded as a very first introduction call, Toby and the founder of Good Brains for Good Brands, a COVID-born charity-focused agency, Ollie Scott, discuss a wide range of topics. From LinkedIn virality to mental health in young entrepreneurship and inauthentic brand purpose. Ollie also talks about how Good Brains for Good Brands came about during the COVID-19, and how he hopes he can help charities claw back the £4bn they’ve lost as a result of the pandemic.

In this varied and conversational episode, Toby and Made in Chelsea star, Alex Mytton, discuss a wide range of topics, from meditation to creating boats out of plastic bottles. Alex also talks about his involvement in Piston Gin, who have changed their operations throughout COVID-19 to apply their expertise to producing hand sanitisers.

Bianca is the CEO of CEO Sleepout, a charity that raises money to fight homelessness and poverty across the UK. Money is raised by business executives being sponsored to sleep rough for a night In our conversation, Bianca shares how the government has provided emergency accommodation for over 5,000 rough sleepers, and how we should use this as an opportunity to never revert back to the ‘old normal. She also shares her story of how she came to be involved with the CEO sleepout, and how the public can help raise money through an unusual sleepout event on June 1st.

Did you know that half of all food waste happens in the home? Saasha Celestial-One is the co-founder of OLIO, a food sharing platform on a mission to reduce food waste, which has facilitated the sharing of over 4 million meals since its inception in 2015. In our conversation, Saasha shares the story on how OLIO pivoted to offer meals for those in need, as well as her perspective on how COVID-19 has been a catalyst for positive behaviour change. Saasha also gave some insight into the journey of launching OLIO, with actionable advice on how to best implement the learn methodology to generate product market fit as a mission-driven app.

Darko Atijas is the founder of True Altitude, a supply chain technology advisory service. eCommerce Supply Chain is an ever-changing landscape and it is important for businesses to have their finger on the pulse. Collectively True Altitude has around 70 years of experience managing the evolving challenges of logistics. In this episode of The New Normal, Darko shares his perspective on the impact that COVID-19 is having on online shopping behaviours, and how the whole situation is a catalyst for positive change.

James Routledge is the co-founder of Sanctus, a startup on a mission to normalise mental health in the workplace through placing Sanctus coaches into businesses. In this episode of The New Normal, James talks about how Sanctus had to pivot overnight, the power of purpose for employee engagement and his insights into compassionate leadership .

As COVID-19 takes grip, forcing many vulnerable people into self-Isolation, UniTaskr is on a mission to galvanise their 10,000 strong workforce of low-risk students to help make a difference to those who need it most. They have recently launched the #Task4Help initiative which will be available to anyone who requires assistance. Building on the back of their hugely successful 2019 #Task4Homeless campaign, #Task4Help has already helped hundreds of people. In this episode of The New Normal, Joseph Black and Oliver Jacobs talk about they launched #Task4Help within a week, how COVID-19 has brought the collaboration of the young working to help the older generation and what positives have come out of COVID-19 for UniTaskr.

Rachel Hill is a director at the Charity BEfriend, their core mission is to help people who are isolated and homebound who have no support. They now face an unprecedented challenge of providing support whilst in lockdown. They’ve been running for over 25 years providing companionship for people who would otherwise have nobody else, and for the first time they’re having to change their whole model. In this episode of The New Normal, Rachel talks about having to tell the people that they’ll stop receiving face to face visits and how BEfriends’ emergency shopping service has raised over £2,200. More information- https://ealingtogether.org/  Donate here:  https://befriend.london/donate/

 “Never fear moving, never fear change.” - Genevieve Leveille (@chokokiller / @agriledger) is sowing the seed of change through the Blockchain. After receiving a bachelor’s of science degree in Bio-Chemistry from Columbia University, Genevieve went on to have an accomplished and varied career in finance. Through Agriledger, Genevieve is now on a mission to leverage new technologies to enable trust and transparency in the Agriculture ecosystem, by providing services and tools for digital identity and traceability from seed to customers for farmers, suppliers, consumers and governments. AgriLedger recently won the special prize from Singularity University at the FinTechJam in London and could be the breakthrough for a better life for farmers. On this episode of P/squared we delve into Genevieve’s story, explore where her drives comes from, and how to stay in balance through the process of pioneering. Please enjoy this episode and take what resonates with you! Head to our website to watch the video ver

“It Gets Brighter.”- Jonny Benjamin MBE (@mrjonnybenjamin) is an an award-winning mental health campaigner, film producer, public speaker, writer and vlogger. His social media campaign, #FindMike, went viral in 2014 and led to him being reunited with the man who prevented him from taking his life 5 years prior. Jonny is now on a mission to spread awareness for mental health whilst challenging and changing the stigma around it. On today’s episode, Jonny shares his insights on the difference between mental illness and mental health, mental health in entrepreneurship, the impact of social media, and how the system needs to change in order to support more people who are struggling. Please enjoy this episode and take what resonates with you! Head to our website to watch the video version: www.brightshift.co.uk/psquared

“Pay attention to what delights you.” - Beth Susanne (@bethpitch)  is an international pitch coach based in Europe. Beth’s clients have a 78% success rate, raise an average of €4M in funding each, and has raised a total of over €10 billion. Since relocating to Silicon Valley in 2012, Beth Susanne has trained over 2500 international tech startups to pitch successfully to investors, clients and potential partners, and to access strategic resources that help them quickly adapt their service or product to the global market. Beth’s mission is to help as many people as possible, do as much good as possible, for as many people as possible, fast. The vast majority of Beth’s clients are on a mission to change the world through technology, and on this episode of P/squared Beth shares her story with us. Together, we explore her diverse career which led her to this point, and her internal motivations behind wanting to do something that leaves a positive impact in the world. Please enjoy this episode and take what re

In this episode, I had the rare opportunity to interview three childhood friends and founders of @canowater who joined forces to come up with a solution to a major global issue after a trip to a plastic-strewn beach in Thailand. In just four years, Josh White (@josh_white1), Ariel Booker (@arielhbooker) and Perry Alexander Fielding (@yoskarie) have sold close to 15M CanO Waters, can be found at all of the major retailers in the UK, and are enjoying a 600% year on year growth. In this episode of P/squared, the boys open up about the rollercoaster journey that led them to their unstoppable success, including dealing with rejection, breaking down the anatomy of an authentic brand, and how to genuinely combine purpose and profit.  Please enjoy this episode and take what resonates with you! Head to our website to watch the video version: www.brightshift.co.uk/psquared

“Why try and achieve one dream when you can achieve ten?” - Ade Adepitan MBE (@adeadepitan) is a television presenter, wheelchair basketball player and author to name a few. Having survived polio as a child, Ade has gone on to compete as a wheelchair basketball player on an international level and has a wealth of TV presenting experience. He has represented Great Britain at the Olympics in Athens 2004 (Bronze) and Sydney 2000, plus competing in Europe (Silver) and World Championship (Gold). In 2006, Ade was given an honorary doctorate from Loughborough University and had the honour of being awarded an MBE for his contribution to disabled sport in the Queen’s 2005 Birthday Honours. In 2010, Ade was awarded the Lifetime Achievement award from the University of East London. Ade’s energy and enthusiasm comes through in everything he does. On this episode of P/squared, Ade shares his story with us, including his upbringing, challenges he overcame during his journey and lessons he has learnt along the way. The sky'

“When you are on the right path, things become easy.” - Dan Atkins (@danatkinsnz) is solving one of Britain's biggest problems through his social enterprise Buses4Homeless. Former teacher and business mentor Dan Akins, 39, is on a mission to improve the lives of homeless people across the world through upcycling decommissioned buses into short term shelters and teaching soft vocational skills to integrate them back into society. On the first episode of P/squared, Dan shares his insights on spirituality, the challenges of running and obtaining funding for a social enterprise, the unique experiences that led him to this point, and how to truly make a tangible difference in homeless people’s lives. I hope you enjoy this episode and take what resonates with you!

Welcome to P/squared! My personal mission and the mission of Bright/Shift is to leverage the power of social media for good, and P/squared shares this mission. There are two main reasons why I decided to launch P/squared: So much of our time is spent online. I wanted to put out content that will genuinely help people to see things from a different perspective. Whether it’s through listening to each full podcast or watching cut-downs across social. As humans, we love stories. They’re relatable. Even though each guest is doing incredible things to change the world, they started from somewhere. Yes, we will be covering their successes, but what I’m really interested in exploring is the experiences and outlooks that got them there. Anything and everything is possible if you have the passion and purpose to drive you forward. Don’t forget to subscribe so you never miss an episode!