Pricing Is Positioning

  • Author: Vários
  • Narrator: Vários
  • Publisher: Podcast
  • Duration: 69:42:07
  • More information

Informações:

Synopsis

How you price is a direct reflection of your brand's position and value in the marketplace. It's not just a matter of charging more or raising your rates; rather it is recognizing the circumstances around your products and services and then positioning for maximum value for you and your clients. Join Paul Klein a business consultant and entrepreneur each week for an in-depth discussion on pricing strategies, consulting tactics as well as related business building topics.

Episodes

  • 150: How to Start a Successful Podcast With Justin Schenck

    13/10/2022 Duration: 24min

    In today’s episode of BizableTV, Justin Schenck, a top podcaster and host of the Growth Now Movement, explains how podcasting can be a powerful and versatile medium to build brand awareness and authenticity. He also gives tips on starting your own podcast, with an emphasis on a professional logo, consistency, and planning. Here are the key takeaways from today’s episode: Introducing Justin Schenck, host of the top-rated Growth Now Movement podcast. Why podcasting offers potential as a business growth strategy. Get advice for those who want to grow but don’t know where to start. How to use podcasting as part of a multifaceted marketing channel.  How podcasting can help you serve your audience and lock in the perfect client. Why consistency is key with podcasts. How to get started with podcasting at any budget. Why downloads shouldn’t be your priority. Connect With Justin Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs. Get 7 days of

  • 149: Personal Name or Buisness Name?

    12/10/2022 Duration: 05min

    Welcome to the Creator Revolution Podcast with Paul Klein, where I share business strategies for creative entrepreneurs. Join The Revolution! Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs. Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV! If you have any guest suggestions or comments, please email them to: hello@bizabletv.com

  • 148: The Art of The Bootstrap!

    10/10/2022 Duration: 06min

    Welcome to the Creator Revolution Podcast with Paul Klein, where I share business strategies for creative entrepreneurs. Join The Revolution! Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs. Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV! If you have any guest suggestions or comments, please email them to: hello@bizabletv.com

  • 147: Why You Should Write a Book with Honorée Corder

    06/10/2022 Duration: 17min

    In today’s episode of The Creator Revolution Podcast, Honorée Corder, author of over a dozen books, explains how you can establish yourself as an expert in your field by transforming written content into multiple income streams. A book goes beyond a business card – it can help you optimize reader-author relationships and maximize earnings through leveraged referrals. Because you are directing the right kind of reader to your business, this results in higher quality leads that will be more receptive to your content. Years from now, it still leaves an indelible mark on future readers. While you may not make much from royalties, publishing books can be a great way to attract salient clients and opportunities that will lead to long-term growth. Here are the key takeaways from today’s episode:  Introducing Honorée Corder, strategic book coach and author of more than 50 books How writing a book differentiates you from other entrepreneurs. Why you should write a book – and what questions you should ask yourself. Ho

  • 146: Paid Ads or SEO?

    05/10/2022 Duration: 07min

    Welcome to the Creator Revolution Podcast with Paul Klein, where I share business strategies for creative entrepreneurs. Join The Revolution! Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs. Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV! If you have any guest suggestions or comments, please email them to: hello@bizabletv.com

  • 145: 3 Quick Pricing Strategies For Creative Entrepreneurs

    03/10/2022 Duration: 08min

    Welcome to the Creator Revolution Podcast with Paul Klein, where I share business strategies for creative entrepreneurs. Join The Revolution! Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs. Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV! If you have any guest suggestions or comments, please email them to: hello@bizabletv.com

  • 144: The Product Launch Pyramid With Ken Davis

    29/09/2022 Duration: 59min

    Discover your assets, design your product, develop your market and determine your value to launch your next product or service. Join Keynote speaker and trainer Ken Davis as he explains how you can use The Product Launch Pyramid to launch your next product or service. The Product Launch Pyramid has been used by numerous authors, coaches, consultants, and creative entrepreneurs to successfully launch their own products and services. Join Ken Davis at the next SCORRE™ Speaker Academy on October 23rd, 24th & 25th, 2022, in Nashville, TN. More information is available here: https://www.scorretraining.com/ Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs. Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV! If you have any guest suggestions or comments, please email them to: hello@bizabletv.com

  • 143: 165 Million New Creators Since 2020

    28/09/2022 Duration: 08min

    Welcome to the Creator Revolution Podcast with Paul Klein, where I share business strategies for creative entrepreneurs. Adobe Creator Economy Study Join The Revolution! Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs. Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV! If you have any guest suggestions or comments, please email them to: hello@bizabletv.com

  • 142: My Space or Rented Space?

    26/09/2022 Duration: 08min

    Welcome to the Creator Revolution Podcast with Paul Klein, where I share business strategies for creative entrepreneurs. Join The Revolution! Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs. Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV! If you have any guest suggestions or comments, please email them to: hello@bizabletv.com

  • 141: Successfully Launch Your Own Coaching or Consulting Practice With Christopher McCluskey

    22/09/2022 Duration: 50min

    In today’s episode of The Creator Revolution, professional coach and author Christopher McCluskey delineate actionable steps that will guide you in successfully launching your own private coaching or consulting business. Erring on the side of conservative estimates, he utilizes a pragmatic framework that will help aspiring entrepreneurs bridge the gap between vision and execution while still achieving a viable income. Key takeaways from today’s episode:  2:20 – Introducing Christopher McCluskey, President of the Professional Christian Coaching Institute president. 5:42 – Four time-tested books that Christopher recommends for entrepreneurs.  9:25 – Start with the why. Making a living is more than just a paycheck 15:09 – Count the cost. The financial breakdown of a business coaching career. 23:38 – Work smarter, not harder. The importance of taking action, enlisting help, and embracing the adventure yet still allowing time for leisure and staying true to your highest values. 33:55 – The harsh reality of starti

  • 140: Are you a Content Creator or a Creative Entrepreneur?

    21/09/2022 Duration: 07min

    Welcome to the Creator Revolution Podcast with Paul Klein, where I share business strategies for creative entrepreneurs. Join The Revolution! Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs. Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV! If you have any guest suggestions or comments, please email them to: hello@bizabletv.com

  • 139: Welcome To The Creator Revolution

    20/09/2022 Duration: 06min

    Welcome to the Creator Revolution Podcast with Paul Klein, where I share business strategies for creative entrepreneurs. Join The Revolution! Get The BizableTV Letter, my weekly email newsletter with my best hand-picked business strategies for creative entrepreneurs. Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV! If you have any guest suggestions or comments, please email them to: hello@bizabletv.com

  • 138: Former Story Brand COO Tim Schurrer Explains How A Spotlight Mindset Prevents You From Success!

    15/09/2022 Duration: 15min

    In today’s episode of BizableTV, Former Story Brand COO Tim Schurrer shares with you the secrets necessary for success – whether in business or in life. Tim outlines how you can reconcile the tension between contentment and striving by reevaluating your definition of success through engaging anecdotes. Winning at work can greatly jeopardize your personal life and well-being, so it is important to be content with the less quantifiable aspects of life and focus on what matters. Though it may not come as a new revelation, few heed the message that adopting an altruistic mindset is integral to a double-win: success at both work and at life. While helping others win often feels counterintuitive, you may experience even greater success in doing so. However, you shouldn’t assist others solely to get ahead. On its basis, true success comes with serving others and helping them win, without minding who gets recognition. Here are the key takeaways from today’s episode:  Introducing Tim Schurrer, who discusses the secre

  • 137: Leveraging the Power of Your Mind With Lauren Johnson

    08/09/2022 Duration: 38min

    In today’s episode of BizableTV, Mental Performance Coach & Speaker Lauren Johnson explains how you can develop the necessary mental skills that will make you invincible and adaptable. Through her experience with athletics, she illustrates the ways her identity has been shaped by belief and action. Belief, in turn, is shaped by identity and action. It can be difficult to shift your paradigm when it is being clouded by blind spots and intrusive emotions. However, the power to choose your response, beginning with the separation of truth from feelings, can alter the demarcation of power. Adversity is inevitable – it’s the response that determines which outcomes you receive. Key takeaways from today’s episode:  0:50 – Introducing Lauren Johnson, a mental performance coach and speaker who specializes in performance psychology. 3:42 – How growth comes from learning to redefine our relationship with the problem. 6:14 – Get advice for those dealing with uncertainty or negative feedback. 9:35 – How to focus on th

  • 136: 3 Strategies to Raise Your Leadership Capital with Steve Chaparro

    02/09/2022 Duration: 40min

    In a tone that is at once academic and personal, Steve Chaparro teaches how you can transform frustrations into actionable insights in today’s episode of 3 Strategies to Raise Your Leadership Capital.  Here are the key takeaways from today’s episode: 4:20 – Leadership capital as the cornerstone of any business 11:02 – Communicating persuasively across different scales 18:45 – Advice for introverts who may have trouble expressing themselves in front of a larger crowd 22:02 – Culture. Cultivating an intentional organizational culture for smarter changes and a greater vision 27:24 – Co-Creation. Developing the competency of co-creation by harnessing your team’s innate talents for greater innovation, ownership, and engagement Get Steve's PDF FREE Here The BizableTV Podcast is the companion show to the new BizableTV streaming service that's been touted as the "Netflix for creative entrepreneurs." Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams o

  • 135: Your Business Marketing Breakthrough With Joseph Bojang

    18/08/2022 Duration: 45min

    In today’s episode of Your Business Marketing Breakthrough, Joseph explains how you can break free from this vicious cycle through “an offer that converts” – a compelling offer that converts prospective shoppers into buyers – and can be the difference between a highly profitable business and one that suffers. By focusing on crafting a valuable offer tailored to his core audience, Joseph was able to grow his business to six figures within just 90 days. Here are the top takeaways from today’s episode: 6:00 – How to direct cold and warm leads to your website 7:48 – The importance of a landing page to build a lead magnet 11:04 – How a business breakthrough blueprint can help build your business 14:57 – How to differentiate yourself in a crowded market 17:55 – How to drive free traffic to your site using social media platforms 27:53 – Go beyond the boost with your profile account and business page 40:50 – Advice for paid traffic considerations 42:25 – How to focus on one product to optimize Get Josephs PDF FREE

  • 134: How To Make More Money Without Working More Hours With Jonathan Stark

    12/08/2022 Duration: 55min

    Want To Make More Money Without Working More Hours? Wouldn’t it be nice to double your income? But how? Work twice as much? Double your rate? Become a manager? You can’t double your income billing hourly. Join Jonathan for this great BizableTV University session on why hourly billing is nuts, and learn how to package your expertise for higher rates. Get Jonathan's: The BizableTV Podcast is the companion show to the new BizableTV streaming service that's been touted as the "Netflix for creative entrepreneurs". Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV! If you have any guest suggestions or comments, please email them to: hello@bizabletv.com  

  • 133: 4 Time Blocks to Build your Most Productive Week in Business With Teresa McCloy

    04/08/2022 Duration: 41min

    Are you feeling overwhelmed, like there's never enough time to get all of your daily tasks done each day? Join Teresa McCloy the creator of the REALIFE Process®, and learn how to Live from REST Not RUSH. As a recovering workaholic who was addicted to all the latest apps, software, and best-selling books on productivity, Teresa is passionate about helping business owners assess their habits and execute a process to take their everyday, ordinary life to something extraordinary in their REALIFE, REALWORK & REALSELF. Get Teresa's Slides Here: The BizableTV Podcast is the companion show to the new BizableTV streaming service that's been touted as the "Netflix for creative entrepreneurs". Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV! If you have any guest suggestions or comments, please email them to: hello@bizabletv.com

  • 132: You're So Close with Dr. Glenn Vo

    30/07/2022 Duration: 09min

    Stop chasing what you think you want and start chasing what you really want. You're closer than you think! In this week's episode, Dr. Glenn Vo talks about how he built a 7-figure business with a social media following of over 45,000 and is one of the most sought-after keynote speakers, best-selling authors, and thought leaders in his space. The BizableTV Podcast is the companion show to the new BizableTV streaming service that's been touted as the "Netflix for creative entrepreneurs." Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV! If you have any guest suggestions or comments, please email them to: hello@bizabletv.com

  • 131: The Why Behind with Dr. Glenn Vo

    21/07/2022 Duration: 11min

    In this episode, Dr. Glenn Vo talks about how doing a "side business" can actually hamper your success and keep you from making larger gains in your business. The BizableTV Podcast is the companion show to the new BizableTV streaming service that's been touted as the "Netflix for creative entrepreneurs." Get 7 days of BizableTV FREE! Stream exclusive entrepreneurs, docuseries, BizableTV University, and live streams on BizableTV! If you have any guest suggestions or comments, please email them to: hello@bizabletv.com

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