Business Unplugged

Cyber security has taken over the illegal drug trade in the amount of revenue it generates worldwide, yet small businesses are still not taking it seriously, and we think we know why. In an attempt to make the threat more real to SMEs, we invited cyber security pro, Francis West on to the show to teach us how to steal money from our competition. On the show we discuss• The common types of hacking and what they mean• The best free thing you can do right now to stop hackers • What to look out for in cafes• Examples of how SMEs have fallen to hackers mercy. We hope you enjoy. 

Imagine if you could put your company in front of the people who were searching for your product or service, exactly when they were looking for it. Imagine if you could create massive brand awareness for less than a penny. Well, you can.YouTube adverts are one of the cheapest and underused small business marketing. In this episode, we talk you through just how targeted you can be, how to use them and more importantly, how not to use them!If you think they're not for you, then we'd advise just checking out the show to give us a chance to prove you wrong. 

We took a small break from our podcast recently to reflect before season two. The feedback was that people watched the podcast and listened when they didn't have the time to watch. The convenience of having both options got us thinking? Could video podcasting be used for other things other than actual podcasting? In this week's vlog, we've adapted the style into a shorter podcast style vlog to give 5 ways  you might be able to use it to benefit your business. Not only does it provide multiple options for your audience to consume your content but it's a little easier to produce and prepare than traditional video. We hope you enjoy. 

If you went to a hotel and were given a clean towel, would you rave about it to your friends? Many SMEs sell themselves on their service but often these claims only deliver what is expected. To find out more about this potential sleeping giant of an issue, we invited a key account expert and author to examine our customer service on the show and teach you how to get more revenue for less by looking after your most prominent clients in a way that does exceed expectations. See the show notes, connect with David on linked in and buy his book right here  https://businessfilmbooth.com/how-to-get-more-business-for-less/We hope you enjoyDave and ed

Are you feeling a bit fed up with LinkedIn? There was a massive drop in reach this year which hit us hard, and it felt like a lot of our efforts started to go to waste. Instead of giving up on the platform we decided to get in LinkedIn Pro, Angus Grady to teach us a different way of using it. A no-nonsense approach that builds up the right connections, prospects and clients. He's given us a system to follow which you can too with our handy checklist. We'd love for you to join in with us this month using his techniques. To check out the show notes, connect with Angus or join us on the 4 season challenge visit the link below. https://businessfilmbooth.com/delete-linkedin/ 

Want to save the planet, have lower running costs and more importantly a happy workforce? Then maybe its time you burnt down your office. On this week's podcast, we chat to Rob Plamer the worlds first blogger and digital nomad about how and why it's time to seriously consider remote working for your team. Download or watch the podcast to learn:-  How Rob has lived all around the world as a digital nomad for years and managed to generate $1,000,000 in a day doing it.- How to set up your businesses to offer your team freedom and happiness- The tools to use to stay productive - How to keep up with Google and other corporations who are already embracing remote working. https://businessfilmbooth.com/businessunplugged/

Is your business too boring to market? Do you have topics you think nobody will be interested in or are you internal comms drab? Fear not, we've got process you can follow to make anything more interesting to your viewer. Download or watch this weeks podcast to  - Learn the secret algorithm to make anything interesting- See it put to test on 2 fake but very dull topics- Find out who won "This is marketing" in our last competition- Enter this week's competition Good luck, and stay less boring. Check out all out show notes here 

Marketing Vs Advertising. Could it be that you don’t know the difference between marketing and advertising and what damage could that do to your business?This episode of Business unplugged includes- The definition of marketing and advertising- How to decide which one you need- A quick-fire quiz for the whole family - A chance to win a real-life book (Seth Godin's This Is Marketing)- Examples of marketing campaigns that create adverts people want to be a part of.Enter the competition by e-mailing bizunplugged@gmail.comShow notes are herehttps://businessfilmbooth.com/advertising-vs-marketing/

In this episode, we discuss how to distribute your podcast and show you the 70 steps we take to distribute our own.  Hit play to learn• How to upload to a host• Which host to use• How to make show art • How to get your podcast on Itunes, Google, Spotify & SoundCloud • Why you need a 2-week mega push• Where to keep your Podcasts on your website • The quickest way to grow your podcast And a whole load of other useful tips and tricks.Click here to get your free 70 step distribution instructions and access all the links mentioned and show notes 

In the third part of how to make a business podcast, we run through how to edit and record in two different ways. The budget options- The great app for free podcast recording, editing and distribution- It's pros and cons- How to make your own DIY pop shieldThe more serious option- The kit you'll need to get great sound- Editing software - Setting the mics up and testingLinks mention in the show are here https://businessfilmbooth.com/record-edit-business-podcast/- Follow us on Twitter https://twitter.com/bfilmbooth- Follow us on Facebook https://www.facebook.com/businessfilmbooth/- Sign up to the Booth Club for all our new videos, podcasts and blogs right to your e-mail. https://businessfilmbooth.com/booth-club-sign-up/

Episode # 2In part 2 of our "How to make a business podcast" series, we talk you through how to prepare your podcast. Tune in to find out all about • Goals• Niches• Formats• PrepAnd what we learned from putting out our very first every episode which surprised us and might surprise you too. Links mention in the show are here https://businessfilmbooth.com/prepare-business-podcast/- Follow us on Twitter https://twitter.com/bfilmbooth- Follow us on Facebook https://www.facebook.com/businessfilmbooth/- Sign up to the Booth Club for all our new videos, podcasts and blogs right to your e-mail. https://businessfilmbooth.com/booth-club-sign-up/

Supply and demand runs the world. This is why when we discovered there might be more demand than supply in the Podcast arena compared to other forms of content marketing, we had to get on board. Our first pilot episode will: - Take you over the stats that prove Podcasting is a growing and desired form of content. - Give you insights into who listens to podcasts- Explore the science behind audio - Tackle the benefits of Podcasting over other forms of content.So sit back, put your ear defenders in, and learn why you should be making a podcast. Links mention in the show are here https://businessfilmbooth.com/start-business-podcast/- Follow us on Twitter https://twitter.com/bfilmbooth- Follow us on Facebook https://www.facebook.com/businessfilmbooth/- Sign up to the Booth Club for all our new videos, podcasts and blogs right to your e-mail. https://businessfilmbooth.com/booth-club-sign-up/