Face The Music

In 2019, there is no one formula way to market and promote yourself. For an evolving scene, the possibilities are exciting and endless. On this action-packed episode, we were joined by two incredible musicians, the F16s’ Abhinav Krishnaswamy and Black Letters' Sarang Menon. We talk about marketing in the world of independent music, how you can go about it, the trends and challenges that come with it, merch, playlisting, going broke (!) and a lot more. 

It seems that Indian independent music is always approaching the inflection point like how the sky meets the land at the horizon. With every passing year, we are seeing releases, more independent labels, and more brands looking to ride the wave. We are joined by music journalist Anurag Tagat as we deliberate on what's the definition of Indian indie music in 2019.

On this episode of Face the Music, Aakriti, Sukanya, Nagarajan and Meghana discuss how certain actors like Emraan Hashmi, Ayushmann Khurana, Dulquer Salman and others have become synonymous with good music. We also talk about why we couldn't think of many female actors that fall in the same category, and how that may be rooted in a deeper cause.

On this episode of Face The Music, founder of HipHop-N-More, Navjosh joins Joseph and Aakriti as they discuss Indian hip-hop and draw some interesting parallels with the west.

As music journalists, we come across biases all the time. In this all-female podcast, we discuss the different types of biases that we have noticed and been victims to as listeners as well as writers. We also discuss how one can overcome these biases and offer an objective view towards a subjective art form like music.

In July, A Humming Heart took out three half-yearly reports - 15 best songs to have come out in the independent, Tamil and Malayalam music industries. We attempted to take one out for Bollywood songs as well, but realised that there is a serious scarcity of good musical content there. In this podcast, our team - Sukanya, Aakriti, Nagarajan and our guest Tanika, talk about the curious case of the decline of Bollywood music.

With the consumption of media shifting online, A Humming Heart team - Sukanya, Joseph and Aakriti - discusses the usage of independent music in web series. When Chai Met Toast vocalist Ashwin also talks about his band's music on Amazon Prime Original 'Die Trying' and offers the independent musician's perspective on this topic.

A Humming Heart team - Joseph, Sukanya, Nagarajan and Aakriti - take a look back at the special albums turning ten this year.

'Face The Music' is a podcast brought to you by A Humming Heart, a music website focusing on Indian film and independent music. Tune in to find out what we do and what we have in store for you.