The Bottom Line

Every country likes to think it’s world-class at something. The Italians claim style, the Germans have their engineering and the Americans have Silicon Valley - and swagger. So, what about us? What’s Britain’s superpower? It’s a serious question. If we know what the UK is good at, we can play to our strengths and build an economy that pays for the things we all rely on – like hospitals, homes and schools. Evan Davis and guests discuss what Britain does well across culture, innovation and capital. And asks what works, what doesn’t and why it matters. Guests: Ric Lewis, founding partner of Tristan Capital Partners Kate Bingham, managing partner at SV Health Investors Shona McCarthy, former CEO, Edinburgh Festival Fringe SocietyProduction team: Presenter: Evan Davis Producers: Sally Abrahams and Neal Razzell Production Co-ordinator: Katie Morrison Sound: Jonathan Greer and James Beard Editor: Matt WillisThe Bottom Line is produced in partnership with The Open University.

Frustrated by the lack of sophisticated non-alcoholic drink options, Ben Branson began experimenting in his kitchen, distilling herbs from his garden to create an alcohol-free spirit. Seedlip launched in 2015 and rapidly scaled. In just three and a half years, he took the company from a hobby to a global brand, sold in 35 countries and 30 US states, before selling the business to the drinks giant, Diageo. Ben tells Evan Davis how before all that, he’d tried his hand at a variety of jobs, some of them quite bizarre.

Margaret Heffernan didn’t start out in business. Until her mid-30s, she was enjoying a successful career at the BBC, producing and directing TV dramas and documentaries. But she was always curious about a career in the corporate world. She decided to take the plunge and took on roles in the US. It was as CEO of a tech firm when Margaret discovered she was being paid 50% less than her male counterparts that she faced one of her biggest decisions. As she explains to Evan Davis, should she speak out and risk the consequences or put up and shut up?(Image: Margaret Heffernan. Credit: mheffernan.com)

When Joey Gonzalez took his first class at Barry’s, West Hollywood, he says “it was love at first sweat”. The music, night-club vibe and high-intensity workout was life-changing. Joey was convinced he could expand the fitness brand beyond Los Angeles. So, he worked his way up through the company, starting as an instructor and becoming CEO in 2015 - creating Barry’s studios across the US and around the world. And even now, as Executive Chairman, Joey still leads a workout. He tells Evan Davis why his background in musical theatre and performing arts is ideal for being a Barry’s “entertrainer”.(Image: Joey Gonzalez. Credit: Barry's)

Sameer Vuyyuru has spent his career at the cutting edge of technology. From building semiconductors at Texas Instruments to launching an AI-startup in Shanghai, he’s now chief artificial intelligence and product officer at Capita, the outsourcing giant. An opportunity, he says, to introduce disruptive technology inside an established company. The intrapreneur talks to Evan Davis about the power of AI and the influence his grandfather has had on his life.(Image: Sameer Veruyyu Credit: Capita)

Harry Destecroix was studying for his PhD at Bristol University when he co-founded Ziylo. Based on 20 years of Bristol chemistry research, the spin-out company created a new technology that can be developed to treat diabetes more effectively. It's a breakthrough that led to its acquisition by pharmaceutical firm, Novo Nordisk, in a deal reportedly worth up to 600 million pounds. Harry has also founded the incubator, Science Creates and is the founding managing partner of SCVC, a venture capital firm. Harry tells Evan Davis why his own experience of spinning out a company has made him passionate to help other early-stage companies in the Bristol area – whether that’s providing lab space, finance or advice.(Image: Harry Destecroix Credit: Peter Schiazza, Copyright: Science Creates)

Sophie Mirman was thrown in at the deep end when – at the age of 13 – she was in a car accident with her parents. They were both badly injured and, a few years later, Sophie felt she had to find a way to help the family finances. She started as a very junior secretary in M&S, applied for jobs she says she wasn’t qualified for, and went on to hold the top jobs at Tie Rack, SockShop and Trotters. She discusses the all-consuming nature of expanding outside the UK and how her more cautious approach these days is, ultimately, more enjoyable. Producer: Sally Abrahams Editor: Matt Willis Sound: Jackie Margerum Production co-ordinator: Katie Morrison(Image: Sophie Mirman. Credit: Pylewell)

When Jesper Brodin landed a job as IKEA’s purchase manager in Pakistan, he was only 26. And had no idea he was the only applicant. He’s now spent 30 years with the iconic Swedish brand - since 2017, as CEO of Ingka Group, which runs most IKEA stores. During that time, he’s led two major transformations - taking the company digital and making it more eco-friendly. Now, as he steps down from his role, he tells Evan Davis about the lessons he learned from IKEA’s legendary founder, Ingvar Kamprad. And why he’s planning to buy himself a new guitar.(Image: Jesper Brodin. Credit: JOEL SAGET/AFP via Getty Images)

Heather Vernon never expected to become an entrepreneur. Her goal after university was to become a teacher, through the Teach First graduate programme - two years of intense learning on the job, schooling disadvantaged children in low income communities. It taught her resilience and prompted a move into politics, initially at a local level, then a job with the Labour party, advising members of the then shadow cabinet. She tells Evan Davis why working at Westminster was initially terrifying and what encouraged her to set up a PR business with a friend. (Image: Heather Vernon Credit: Woburn Partners)

Three business leaders tackle fictional dilemmas that test their instincts, experience and nerves. To make it more realistic, none of the guests have any idea what the scenarios are in advance. Guests: Ben Branson, Founder, Seedlip Sophie Mermin, Founder, Trotters Childrenswear Margaret Heffernan, former CEO, entrepreneur, author and professor of practice at the university of Bath school of management Production team: Presenter: Evan Davis Producer: Sally Abrahams Production co-ordinator: Katie Morrison Sound: Nathan Chamberlain and Gareth Jones Editor: Matt Willis

Productivity drives prosperity, yet the UK continues to lag behind countries like the US, France and Germany. We work harder, yet produce less than our peers. In this episode, Evan Davis and guests discuss what productivity really looks like in practice – from offices and factories to call centres and operating theatres. And ask whether AI could be the boost Britain's economy needs. Guests: Katy Davies, Managing Director, Cap Air Systems Louise Stead, Group Chief Executive, Royal Surrey and Ashford and St Peter’s NHS Foundation Trusts Sameer Vuyyuru, Chief AI and Product Officer, CapitaProduction team: Presenter: Evan Davis Producer: Sally Abrahams Production Co-ordinator: Katie Morrison Sound engineers: Dafydd Evans and Duncan Hannant Editor: Justine Lang

Do you ever feel the world is stacked in favour of the extrovert people – the most gregarious, the most outwardly confident, the perhaps sometimes sharp-elbowed, the loudest? What can natural introverts do to try and level the playing field and create a positive impression? Evan Davis asks Richard Etienne from the Introvert Space, Clare Farthing from South Somerset meet ups and Heather Vernon, co-founder of Woburn Partners. Produced by Bob Howard.

Once known as “personnel”, Human Resources seems to have become a real centre of power in modern business. No longer just handing out payslips or organising the Christmas party, HR now shapes company culture, influences major decisions and – some say – acts as a kind of corporate police force and judiciary. The profession has doubled in size over the past two decades and grown in authority. How did it rise so fast and what does its growing influence mean for the workplace? Evan Davis and guests discuss how HR seemingly took control of the corporate agenda and ask whether company bosses have delegated too much power to a profession that comes with its own code of values and priorities. Guests: Neil Morrison, HR Director, Severn Trent Nicole Whittaker, Associate Director of HR Consultancy, Peninsula Pamela Dow, Co-founder and Chief Operating Officer, Civic Future Production team: Presenter: Evan Davis Producer: Sally Abrahams Production Co-ordinator: Rosie Strawbridge Sound: Pat Sissons and Duncan Han

Can chaos ever be good for business? From Donald Trump’s unpredictable tariff policies to Elon Musk’s disruptive leadership style, some of the world’s most high-profile figures seem to thrive on disorder. But does chaos drive innovation – or just confusion? In a world where start-ups often celebrate mess and speed over tidy management, we ask if “getting things done” sometimes means throwing out the rulebook. Evan Davis and guests discuss whether the best results really come from a bit of chaos. Guests: Jesper Brodin, CEO, IKEA (Ingka Group) Erin Meyer, Professor at INSEAD and co-author of ‘No Rules Rules’ Simon Dixon, CEO, Hatmill, supply chain and logistics consultancyProduction team: Presenter: Evan Davis Producers: Sally Abrahams, Phoebe Keane, Kirsteen Knight Production co-ordinator: Rosie Strawbridge Sound engineers: Kris Hansen and Neva Missirian Editor: Matt Willis

What happens when university research becomes a business? It’s called a spin-out and it’s built Silicon Valley, with Stanford University at the centre. In the UK, Oxford alone has launched more than 200 in the last 15 years. Whether it’s a new drug, software or material, brilliant university research can create huge rewards – for founders, universities and the economy. But also battles over who really owns the idea and should get a share of the equity. Does the spin-out system deliver or does it stall? Evan Davis and a panel of guests discuss. Guests: Molly Allington, CEO of Albotherm Harry Destecroix, co-founder of Ziylo and also founder of incubator Science Creates in Bristol Amber Hill, founder of Research GridProduction team: Presenter: Evan Davis Producers: Phoebe Keane and Sally Abrahams Production co-ordinator: Rosie Strawbridge Sound engineer: Rod Farquhar Editor: Matt Willis

It's easier than ever to create a website for your business and talk directly with customers, but what are the pitfalls to avoid? Three business leaders discuss the pros and cons of selling 'D2C' with Evan Davis. Sellers no longer need to convince bigger retailers to carry their products or invest in inventory just to fill the shelves. Selling direct to consumers online also means businesses know exactly what their best sellers are, and who is buying what. These businesses can make improvements quickly and market only to those people most likely to buy. But as online selling becomes more competitive and targeted advertising gets more expensive, how can 'direct to consumer' businesses grow? Does the answer lie in bricks and mortar?Panel:Alexandra Thurstan, co-founder Different Dog, fresh dog food company Lucas London, co-founder Lick, paint company Neil Campbell, Chief Growth Officer SMOL, eco cleaning product company

Born in Halifax, West Yorkshire, Greg Jackson left school at 16 to write computer games, later joining Greenpeace before returning to study economics at Cambridge. Growing up in a family so stretched that the energy supply was cut off, he channelled that experience into a drive to make energy fairer and more affordable. By his twenties he was running a mirror business, before moving into tech start-up investing. In 2016 he founded Octopus Energy. Less than a decade on, it serves more than 7 million customers in 18 countries, manages a £6 billion renewable portfolio, and licenses its Kraken technology to utilities worldwide — with the company now valued at close to $9 billion.Producer: Georgiana Tudor Series Producer: Simon Tulett Editor: Matt Willis Sound: Gareth Jones Production co-ordinator: Katie Morrison and Rosie Strawbridge

In 2019, Charlie Bowes-Lyon co-founded Wild with childhood friend Freddy Ward, frustrated by the lack of sustainable options in personal care. Their first product — a refillable deodorant in compostable packaging — struck a chord with consumers looking to cut down on plastic. From a standing start, Wild became one of the UK’s fastest-growing consumer brands, selling millions of units, building a loyal online following and moving rapidly into high-street stores. The company has already replaced hundreds of tonnes of single-use plastic. In 2025, Wild was acquired by Unilever in a deal worth hundreds of millions. Charlie speaks to Evan Davis about building a disruptive eco-brand, and what it takes to scale a start-up into a global business.Producer: Osman Iqbal Series Producer: Simon Tulett Editor: Matt Willis Sound: Gareth Jones Production co-ordinator: Katie Morrison and Rosie Strawbridge

Mark Dixon left school at 16 and began selling hot dogs before building a bread roll business. In 1989 he founded Regus, spotting the need for flexible offices after watching people hold meetings in coffee shops. From a single site in Brussels, he grew the business into IWG — now the world’s largest provider of flexible workspace, with thousands of locations in more than 120 countries. Along the way he faced fierce competition and survived the dotcom crash. Mark speaks to Evan Davis about his journey from hot dog stands to global boardrooms, the setbacks that nearly ended it all, and how he built a company now worth billions.Producer: Osman Iqbal Series Producer: Simon Tulett Editor: Matt Willis Sound: Gareth Jones Production co-ordinator: Katie Morrison

Tom Beahon played youth football for Tranmere Rovers from the age of eight, but when he realised he’d never make the very top, he walked away to chase a new dream: building a sportswear brand with his brother, frustrated by the lack of quality kit on the market. Today, Castore is valued at almost a billion. Tom joins Evan Davis to discuss giving up football, starting a business from scratch, and how they persuaded stars like Andy Murray to invest in the brand.Image used with permission by copyright holder Castore