Think Around Corners
Universal Analytics: The Evolution Towards Customer-Centricity
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:08:32
- More information
Informações:
Synopsis
In this podcast, we examine Google's newest tool, Universal Analytics. This represents the evolution of Analytics, namely moving away from page-driven data (exclusive to websites) and towards total Integrated Marketing (where all touchpoints are considered, even offline ones like POS (point of sale).
