Think Around Corners

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Synopsis

We help marketers and developers succeed.

Episodes

  • Universal Analytics: The Evolution Towards Customer-Centricity

    Universal Analytics: The Evolution Towards Customer-Centricity

    06/12/2012 Duration: 08min

    In this podcast, we examine Google's newest tool, Universal Analytics. This represents the evolution of Analytics, namely moving away from page-driven data (exclusive to websites) and towards total Integrated Marketing (where all touchpoints are considered, even offline ones like POS (point of sale).

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