Jon Rognerud Podcast

Where should you start your advertising? Google? Facebook? YouTube? Twitter? And, what's the best campaign approach? Today's broadcast is about paid advertising and where to start - a common question. I'll walk you through a simple, but powerful framework pulled from the original works of Eugene Schwartz (the five stages of awareness) and "Breakthrough Advertising". (Get that book!) * Big shoutout to my friends Justin Brooke and John Belcher over at Adskills.com for developing this very cool graphic representation of where to start your advertising campaigns and why it matters. BREAKING NEWS: Right now, we are opening up for new clients at https://www.chaosmap.com - if you'd like to see if we can help, go visit - and click the big green button at the top right. -- Outside of technical implementation and deployments, we discuss sales funnels in terms of intent, content and messaging across the customer journey. That, along with call-to-action points and conversion opportunities. We use the information found in