Jon Rognerud Podcast

The ABCDs guide has best practices, backed by data, to help you create effective video ads. The ABCDs of effective YouTube video ads are attention, branding, connection, and direction. (But, as you'll learn - there are options for "related paths" to take in this Google YouTube Checklist) The "ATTENTION" example video: Google (Cheetos) Video (Mentioned in my video) https://www.youtube.com/watch?v=ldG-hnNaTlQ Core of ABCDs SUMMARY - Document - Download: https://services.google.com/fh/files/misc/core_abcds_of_effective_creative.pdf ABCDs of effective video ads: https://www.youtube.com/intl/en_us/ads/abcds-of-effective-video-ads/ Want us to run your video ads? (Digital Agency): https://chaosmap.com Connect With Me on LinkedIn: https://linkedin.com/in/jrognerud THIS EPISODE on Youtube: https://www.youtube.com/watch?v=SP5t-JEb2uA  ENJOY!

To learn more: https://chaosmap.com/book-me In this episode, we're going to discuss the difference between Google ads max clicks and max conversions. I'll help you to figure out what's best for your business. If you're new to Google ads and are wondering which bid strategy type to use, this episode is for you. This will help you get started, and begin to track and optimize your campaigns for the best results. Contact me for more and visit my YouTube channel at https://youtube.com/jonrognerud ENJOY!

I looked at the human (emotional) side of the youtube algorithm, and what drives success - virality, views, click thru rates, retention, watch rates. It's a simplified, fun & different version of what you hear about (mostly). Go to https://youtube.com/jonrognerud - to subscribe and watch! Follow me for more solutions: https://linkedin.com/in/jrognerud HAVE FUN, HUMAN!

https://chaosmap.com - TOFU - MOFU - BOFU What do these acronyms mean, and how can you use them in your Digital Marketing projects and content organization?  How do you get more leads, prospects and sales into your business with this layered approach?  TOFU - top of funnel MOFU - middle of funnel BOFU - bottom of funnel  Are you leveraging this structure and organization in your business now? See the full video on https://www.youtube.com/watch?v=rwz1RuBAfl8 and see the chart. If you have a B2B business, this should help you, but the concepts apply across all markets. ENJOY!  - Jon Rognerud

https://chaosmap.com - "How I Created A Highly Converting Google YouTube Audience" Learn the 3 steps to build a highly converting youtube ads audience and why it works so well. I post about my own findings and research, and if you like it - please subscribe and share - and tell me how it works for you. Fair? P.S. I love making these and hope you can use it in your business. And, the overall goal is that you implement these strategies so much you may consider partnering up with us. ENJOY! - Jon P.P.S. Almost forgot - we use tubesift for extraction and research.

LEARN MORE: https://chaosmap.com Here are the top 10 questions to ask before launching any new ad campaigns on YouTube networks: 1. What are your primary goals for advertising on YouTube? Are you looking to increase brand awareness, generate leads, or drive sales? 2. Who is your target audience? Can you provide details about their demographics, interests, and online behaviors? 3. What type of video content are you planning to create for your YouTube ads? Will you be producing educational, promotional, or testimonial videos? 4. Do you have a specific budget in mind for your YouTube advertising campaigns? How much are you willing to spend daily or monthly to achieve your goals? Make sure to outline your CPA/CPS goals (or CPL goals for lead generation). 5. What is your preferred ad format? Are you more interested in using skippable or non-skippable video ads, discovery ads, or bumper ads? If you don’t know – study your competition and see what they are using as a starter. 6. Are you planning to use any advanced

https://jonrognerud.com - In this podcast, I explain what High Ticket Sales Is. I break down the sales, selling, how to acquire high ticket clients, a portion on how to close high ticket. I also talk about how you can use high ticket sales to re-configure how you think about selling your services and products through high ticket sales. And, ultimately your sales growth will benefit, including getting a higher ROI. #highticketsales #highticketselling

In today's episode, I cover how to begin the process of creating the "BEST" content for your business. I know, "best" is relative, but please listen...  Simple answer: Research! Combine manual work with tools to get a 360 view into your market, and then break findings down by theme, topics, sub-topics. The architecture should use a top-down, drill-down effect. When you deploy to your website, ensure your organization approaches all content with a SEO mindset - on top of your paid and social media. Start here: Google Trends Twitter Trends Yahoo Trends BuzzSumo (popular topics/trends) AnswerThePublic (scraped questions/answers) SparkToro - the websites feature (where spending time, content collaboration opportunities) Glimpse (what consumers are interested in) Pinterest Trends (inside Pinterest, fashion, food, drink, etc) Emarketer - trends, research, consumer interest Similarweb - undercover marketing strategies and content Adding keyword research should also be mentioned, specially when you drill down even de

Google Ads is an excellent platform for lots of businesses to drive more sales and grow. But unfortunately, most advertisers don’t know how to use it to get results at lower costs. If you find yourself spending a lot of money on Google Ads and getting little to no results, this is for you. In this episode, you’ll learn seven easy ways to save money on Google Ads by driving higher conversions at a lower CPC. ►Here's where to follow and listen to Jon: Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023 Instagram: https://www.instagram.com/jonrognerud  Facebook: https://facebook.com/ChaosmapMarketing  Twitter: https://twitter.com/jonrognerud  LinkedIn: https://linkedin.com/in/jrognerud  Website: https://chaosmap.com #chaosmap #googleads #jonrognerud

Any craft in this world requires tools to make the job easy. And PPC is no different! With the right set of tools, you can automate most of the process. You’ll find the best keywords, create ads quickly, research your competitors, and drive your costs down. We’ve gathered five tools to help you gain competitive advantage and run successful Google Ads campaigns. Enjoy! #jonrognerud https://chaosmap.com https://youtube.com/jonrognerud https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023   Ed note: The audio says Episode 134, but we're already in EP 135!

https://chaosmap.com AdRoll (Nextroll) is a digital marketing solution that is designed for retargeting to convert window shoppers on your website into buyers. This product utilizes advanced tools on multiple platforms such as web, social media, and mobile to provide results. The AdRoll team works with clients to learn what works best for them. This system is used by over 25,000 brands in 150 nations. It helps marketers to collect, evaluate, and act on customer information to implement effective campaigns. They can thus convert customer information into top performance marketing. Learn more on how we at Chaosmap grow BIG TRAFFIC for brands and established businesses: https://chaosmap.com/book-me  https://youtube.com/jonrognerud

https://chaosmap.com/book-me Learn why ROAS (return on ad spend) really doesn't matter to get profitable with your e-commerce store. Here's the secret: CLTV and the strategies you create to elevate this concept over time. Enjoy! Learn more: https://youtube.com/jonrognerud https://chaosmap.com (main agency website)  

We're going to talk about Black Friday today! I'm going to share some thoughts about the trends, the highly anticipated Black Friday (Weekend) and the time leading up to it. And, what can you do about it? I'll cover that as well. Are we going to hit 7 billion in sales USA 2019? You decide, but the trends, demographics and technologies are there. If you'd like to get help with getting ready for the e-Commerce blast off and you use Shopify and Facebook ads... Set up a free strategy session: https://www.chaosmap.com Happy Friday to you, and take action on your e-commerce activities. Don't be left out this year! P.S. Check out https://boldcommerce.com/ for some of the tools that are available to help you get more sales. However, use it in concert with smart e-strategies and marketing plans to meet you sales goals and KPI's. Got it? Cool!

LISTEN - today, we're going to learn a lot about how to create authority and brand positions, copy angles, marketing and sales strategies for big growth. In specific, 4 principles on how to lift your brand and voice above the "noise" to generate more sales fast. These insights and frameworks function extremely well right now, and you'll hear how Sean took himself from living at home to $100k revenue in less than 8 months. Sean Kemp is one of the masters of persuasion, copywriting and is an expert negotiator (you'll hear why this is a critical aspect in today's competitive business markets and what you can do now). He'll share his top books that you must read and execute on, including who the "top" marketers/organizations to follow is ... in 2019! We've been trying to connect for a while, and we finally got to sit down together online. There's a lot to learn from this bright mind, so get listening! :-) To learn more about Sean Kemp, visit online Facebook at https://www.facebook.com/sean.kemp.140 and join his m

This Friday Footage sponsored by: https://chaosmap.com Facebook ads are essential to targeted traffic and sales this e-commerce season. Measuring and watching your KPI’s are important – but so many e-comm business owners focus on too much on return on ad spend (ROAS). That is not the ultimate metric of your business transformation during BFCM. (Note: E-comm stores sell approximately 80% of their inventory during the BFCM period, being even bigger this year than last year) Other data points, like the lifetime value of your customer (CLTV), average order value (AOV) expansion, high ticket bundling and CPA optimization are crucial to track & optimize for long term stability of your business. Return on Investment (ROI) is the ultimate health measurement for your business. However, when it comes to all your online ops and especially for Black Friday / Cyber Monday – you’ll want to make sure to capture and sell trigger points during the entire customer journey. Don't capture just the top line metrics, but track

Today, we’re going to talk about Search Engine Optimization Strategy and hear from one of the leading experts, Steve Wiideman. Here are some of the key areas we cover with "SEO Steve"...  A - What brought you to SEO / background - and what were some of the biggest struggles/learnings from building your own SEO services firm?   B – There’s many SEO optimization strategies. There’s LOCAL SEO (maps), national, international SEO. There are vertical optimization strategies like images, videos, books, etc.  How and when do you decide on a strategy for a business? Is this done through an SEO audit?   C – What are the top things to look for in an SEO audit? And, are SEO audits harder to do today than say 6-7 years ago?   D – How should webmaster protect themselves against Google’s core updates?   E – Brand new business or existing business – what are the top 3-5 things they should do for SEO, as it comes to rankings & traffic? (content, links, etc) - And, how long does it take to see increase in traffic?   F – Wh

Are you using Facebook ads with Shopify? Good! That is a great solution stack for your e-commerce business.  The way FB and Shopify works together with ease is mostly a happy dance for marketers and business owners. But, do you have the right metrics and numbers dialed in? It's a constant battle (improving numbers, that is), and as you dive into Q4 and the "season for shopping online", you'll want to make sure you're looking at the right numbers/KPI's for your business. This way, you can optimize and pull more profits out, so you can re-invest smart dollars. Today's post is all about what specific KPI's you need, and why they are important for your e-business. If you want to learn more, visit https://www.chaosmap.com  

WELCOME TO ANOTHER FRIDAY FOOTAGE! So many of you are dealing with Facebook technical issues when it comes to running ads. That includes business strategies as well. Sometimes, it's out of your hands (eek, a bug!) and you need help, and quick. Here's the solution: 1) Visit https://facebook.com/business/help 2) Click "Get Started" 3) Select any of the block images (link) 4) Scroll down and select the "Chat with a representative" option Warning: If it's a technical/ops issue, they can escalate or very likely fix it right there on the spot. If it's more involved (e.g. a bug) it may be a while, until they push out a platform update. If you ask the reps about strategic questions on building ads, just keep in mind they are not as seasoned as you. They are reading from manuals, or have been instructed to push a certain message or goal for the week, month or quarter. (FB is a business) If you need help or have questions, head on over to: https://chaosmap.com/talk HAPPY FRIDAY!

NEW! NEW! Friday Footage! WARNING: The Facebook pixel needs to be deployed to your website pages (all) first - before you run this example demonstration. This setup allows you to track all your conversions for leads into this simple funnel example: AdTraffic to LandingPage to ThankYouPage The "ThankYouPage" is what's considered a "lead conversion", and Facebook can track these for you. If you want more information, or learn how we do this for clients, book a FREE call at: https://chaosmap.com/book-me ENJOY!

Do you look for better ways to do your Facebook live streams, visual interaction with guests and screenshares while getting wider distribution of all your content? Well, take a look at www.streamyeard.com and www.restream.io This is a super simple and fast way to get your message out there. Once it's been set up, you don't have to worry about the tech-y stuff - it's already done for you. Just make sure you are authenticated on the various platforms, and you're good to go! Use headlines from John Caple's book - "Tested Advertising Methods". It'll get your head spinning with great ideas! (Plus, you should read it anyway!) Learn more here: www.jonrognerud.com/calendar