Jon Rognerud Podcast

The Best Kept Content Marketing Secret - #086

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Synopsis

What's the difference between successful marketers and others when both sides have implemented their versions of "content marketing"? What is the secret? Big Question. Here it is: The best kept content marketing secret – The Content Marketing Calendar. What Is a Content Marketing Calendar? In simple words, it can be described as a timeline of the content you are going to publish over the next few days, weeks and months. It’s similar to the programming guide for TV, radio stations, newspapers and magazines. It also allows you to use the calendar with other 3rd party tools that gets a full view into your entire content organization and deployments. Your entire team will love the idea that everybody gets on the same page (no pun intended) with your content marketing. READ MORE: https://chaosmap.com/blog/why-do-i-need-a-content-marketing-calendar/ Clearly, a calendar is in the focal point, but building out a content strategy that resonates with your audience, that attracts, engages and builds credibility with st