Jon Rognerud Podcast

In 1923 a slender book was published by the advertising agency of Lord & Thomas. It was called Scientific Advertising and it was the first edition of a significant piece of work for advertisers. This book has been updated many times over the years - and is available at Amazon. (Links below) It was written by Claude Hopkins, a genius advertising pioneer. Many of his works has been updated and republished, so check them out. "My life in advertising" and "Scientific advertising" are available as a compendium (two books in one) to learn the insights and strategies of a brilliant advertising mind. Think this doesn't apply to current day? Read the books below before making judgement. You'll see what I mean. Start reading this weekend: https://www.amazon.com/Scientific-Advertising-advertising-copywriting-techniques/dp/1517038073 https://www.amazon.com/Life-Advertising-Scientific-Classics-Library/dp/0844231010/ Enjoy your Independence Day and week. May the "4th be with you" - as you grow and expand your life and