Jon Rognerud Podcast

This Friday Footage sponsored by: https://chaosmap.com Facebook ads are essential to targeted traffic and sales this e-commerce season. Measuring and watching your KPI’s are important – but so many e-comm business owners focus on too much on return on ad spend (ROAS). That is not the ultimate metric of your business transformation during BFCM. (Note: E-comm stores sell approximately 80% of their inventory during the BFCM period, being even bigger this year than last year) Other data points, like the lifetime value of your customer (CLTV), average order value (AOV) expansion, high ticket bundling and CPA optimization are crucial to track & optimize for long term stability of your business. Return on Investment (ROI) is the ultimate health measurement for your business. However, when it comes to all your online ops and especially for Black Friday / Cyber Monday – you’ll want to make sure to capture and sell trigger points during the entire customer journey. Don't capture just the top line metrics, but track