Jane Hamill | Podcast

Let’s talk about getting more free traffic to your site. And it's worth noting that not all website traffic is created equal.  There's traffic and then there's traffic that actual buys stuff. One could argue that organic traffic – free search traffic - is better than paid traffic via FB/IG ads. Higher quality traffic. Let me prove it to you. Recently, I was looking at the backend of Google Analytics of The Sock Doggo Shopify store account with Susan Bradley.  Paid Instagram and Facebook ad traffic showed conversions of 2.4% – 2.5% Organic search (Google) traffic converted at 6% Amazing, right? One could also argue that organic traffic is better that PPC (pay per click) traffic (like Google ads, banner ads on another website, an ad on someone else’s blog, etc). In a survey conducted by Databox… 70% of respondents said that SEO is better than PPC for generating sales. Once again...amazing.  As a refresher, SEO stands for Search Engine Optimization, which is "the practice of increasing the quantity and quali