Inbound Marketing Expert Wes Schaeffer The Sales Whisperer® Hosts The Crm Sushi Podcast

http://www.thesaleswhisperer.com/blog/sharpspring-crm http://ReferWes.com http://BestCRMForMe.com 3 core elements 1) Email Marketing 2) Automation - sequences that segment off of workflows 3) Deals / CRM Segment on engagement, on source, etc. Each Contact has their own page along with history of engagement. Segment by job title, actions taken, actions not taken,… Most platforms are list-based while ActiveCampaign lets you segment on anything. Send based on standard blasts, dates, RSS, split testing, auto responders, and automated sequences. Pre-built templates, drag and drop, all mobile responsive, hide sections on mobile devices (i.e. for longer content). No limits on custom fields or Tags. Video snippet. Social snippet that links to you or lets them share. Track opens, clicks, replies, and Google Analytics. Automation is the power. “Recipes” are pre-built complete sequences. Their start triggers are vast and flexible such as Web page is visited Subscribes Unsubscribes Field changes Enters a pipeline De