The Pro Organizer Studio Podcast

In today’s episode, I’m excited to introduce Caitlin Strempel of CRS Digital Marketing. Caitlin is a digital marketing strategist and SEO expert who is actually a part of our network of preferred service providers for Pro Organizer Studio. I invited Caitlin onto the podcast today to share some helpful tips for tweaking your website SEO to get you more traffic as a professional organizer. This episode is packed with great information. I learned a lot myself! You’ll definitely want to have pen and paper handy for this one. (00:00) – Introduction to the episode(01:05) – Introducing Caitlin(3:40) – What is the goal of SEO and why is it important? (5:42) – Why SEO should be a higher priority than social media engagement(7:10) – What keywords should professional organizers use?(8:57) – Caitlin shares tips specific to the organizing industry(13:07) – How to use competitor research for SEO(15:42) – One thing you can do to enhance your SEO rankings today(16:43) – What to expect when you decide to hire an SEO expert(1

In today's episode, I am walking you through my brainstorm of ideas on expanding your professional organizing business online- from creating inexpensive lead magnets to all-inclusive online courses. I hope this episode leaves you feeling super inspired and motivates you to explore how you can showcase your expertise to a much larger audience. This is truly my favorite topic!(00:00) – Intro to the Episode(3:52) – Why an online component in your business is a good idea(5:30) – Types of online products(12:00) – “Holiday organizing specialty” Case study(15:30) – Creating a funnel for your online business(18:15) – Ideas for a “gated” information product(22:01) – Pros of a Facebook group(24:15) – Jen’s proven Facebook group strategy(26:28) – Cons of a Facebook group(31:24) – Ideas for a cheap information product(41:57) – Ideas for a medium level information product(46:40) – Tips for creating a small course(53:00) – Tips and ideas for creating a large course(1:13:13) – Would I change my strategy if I were to do it a

In today's episode, Abby Lawson joins me to share all about her experience as the owner of the popular organizing blog, Just A Girl And Her Blog.  Abby is truly one of the queens of the organizing world. She has built her entire career around creating quality video and blog content through organizing her own home and office.  In this interview, Abby has lots of tips on creating videos and blog content, as well as how to get started with affiliate marketing. (00:00) – Introduction to the episode(01:00) – Introducing Abby Lawson(03:17) – Abby shares her experience creating content full time for her blog and YouTube(05:58) – How Abby found out about the professional organizing industry(07:30) – Tips for starting a blog and what to post(11:20) – Abby’s #1 tip for posting on social platforms(12:47) – Some ways Abby has monetized her blog and Instagram(20:30) – Abby shares why she started her YouTube channel(24:19) – How Abby plans out her projects in advance(26:34) – How video makes your audience feel more connec

In this week's episode, I am chatting with professional organizer and Inspired Organizer™ student Kathleen MacAinsh. Kathleen's mission is to serve young mom's who need tools to help raise their children in a structured home they can feel safe and empowered in. Kathleen is a true innovator with a beautiful heart. I can't wait for you to hear some of her new ideas. (00:00) – Introduction to the episode(01:02) – Introducing Kathleen MacAinsh(01:43) – What inspired Kathleen to start her organizing business(02:24) – Kathleen shares about her organizing niche(03:08) – Kathleen’s reasons for organizing as a side-business only (05:04) – How Kathleen balances life and work(05:50) – Kathleen’s mission as a professional organizer(06:55) – Kathleen shares some of her personal story that led her to organizing(10:12) – The importance of children learning to be organized(13:17) – Kathleen shares her future plans for her business(16:46) – Kathleen explains what she has learned about different organizing styles(21:13) – How

In this week's episode, I am joined by professional organizer Brie Kistler, who also happens to be my Operations Manager at Pro Organizer Studio. Today we are talking about what goes on behind the scenes at Pro Organizer Studio, as well as some tips we have learned recently to help the business run as smoothly as possible. We will be sharing our experience as students of Adrienne Dorison's new course, Run Like Clockwork. (00:00) – Introduction to the episode (01:01) – Introducing Brie Kistler (02:15) – How Brie and Jen met and starting working together (06:41) – Brie’s role at Pro Organizer Studio (08:10) – Why we read the book Clockwork by Mike Micalowicz (09:10) – Finding the Run Like Clockwork course by Adrienne Dorison (09:43) – Why we decided to enroll in Run Like Clockwork (10:07) – Brie’s summary of the Clockwork book (10:55) – How even a solo pro organizer can benefit from this book (15:17) – Easy steps you can take right now to get started "clockworking" your business (16:04) – Recapping our favorit

In this week's episode, I am interviewing Liz Brigham, a dear friend of mine as well as the Manager of Ageless Remedies, a luxury medical spa in Charlotte, NC. I invited her on for a special chat all about creating luxury customer service experiences! She has lots of great tips for building your confidence and designing your services around your customer's true needs. Don't miss this one if you have ever felt nervous about targeting affluent clientele for any reason. (00:00) – Introduction to this episode(01:02) – Introduction to Liz Brigham(03:36) – How Liz got into the customer service field(06:38) – How Liz integrates team members that fit the company culture(09:48) – Who is Liz’s niche target market(10:56) – How Liz trains her team to be customer-centric(19:12) – Liz explains why referrals are so powerful(21:27) – What role confidentiality plays in luxury businesses(33:29) – The hesitancy around investing in luxury services(37:34) – How to convey trust in your business(46:39) – How to start targeting high

In today's episode, I'm chatting with Samantha Pregenzer, a blogger and professional organizer in San Francisco, CA. She is a NAPO member, DIYer, and the writer behind the Simply Organized blog. Helping people get organized is her passion - but the blog and thriving Instagram community are the heart of her business. Today, we are digging a little deeper into how her business got started, and how she grew her Instagram following to where it is today!   (00:00) – Introduction to this episode(00:55) – Introduction to Samantha Pregenzer(02:05) – Why Samantha started her blog before Instagram(05:13) – How Samantha plans out her Instagram content(08:46) – How to get the best lighting in your Instagram photos(11:09) – How many clients Samantha gets from her Instagram(12:23) – What other opportunities have come to Samantha(15:02) – Where the majority of her traffic comes from(21:38) – How Samantha prices her services(33:19) – What Samantha makes working for the Container Store(34:19) – The down low of liability insur

In this week's episode, I’m chatting with attorney Annette Stepanian all about exactly what it takes to start your business legally. Annette Stepanian is a traditionally educated lawyer and business strategist who equips other creative professionals and small business owners with the legal and business knowledge needed to confidently start and grow their businesses. Combining her passion for law and small business, Annette seeks to make the law practical, approachable, and dare we say it - even a little fun!   (00:00) – Introduction to this episode(01:13) – Introduction to Annette Stepanian(01:46) – Annette’s funny organizing story(05:03) – How Annette ended up where she is right now in her legal career(09:19) – How to know when you have your legal bases covered(10:54) – Why legal stuff feels so scary (14:08) – When is the right time to legalize your business(17:10) – What you should do when you’re ready to start legalizing your business(29:11) – How to approach a local lawyer(37:15) – Episode Wrap-Up The res

In this week's episode, I am interviewing YouTuber Nikki Boyd. Nikki is the creator of the popular lifestyle brand At Home With Nikki on YouTube. She also offers professional organizing services in the Charleston, SC area and all over the world via “virtual organizing.” My interview with her covered all kinds of topics, including how she got started on YouTube, things she’s learned from her audience, and how she found out that being a professional organizer was a real business.   (00:00) – Introduction to this episode(00:54) – Introduction to Nikki Boyd(01:28) – How Nikki started her YouTube channel(03:58) – How long it took Nikki to cultivate her community(07:30) – What inspired Nikki to start working with people 1-on-1(09:35) – How Nikki juggles creating content and client work(12:09) – What virtual organizing is and how to start doing it (15:53) – How Nikki gets away with doing very little marketing(18:35) – Who virtual organizing is NOT for(20:36) – The best way to do a consult with a virtual organizing c

In today’s episode, I am really excited to have on another professional organizer and mentor, Kate Jones of Kate Waldo + Co. She specializes in providing tools for bloggers and influencers to streamline and organize the behind-the-scenes of their businesses. This allows them to focus on doing what they love. Plus, she’ll be sharing all about how her business got to where it is today. It’s an incredible story so you’ll definitely want to be taking notes on this one. (00:00) – Introduction to this episode (01:07) – Introduction to Kate Jones of Kate Waldo + Co. (04:44) – How Kate became a systems nerd (08:03) – The breakdown of tweaking your systems to maximize efficiency (10:27) – How Orchid Organizing became Kate Waldo + Co. (13:04) – Why Kate chose the niche she did for streamlining (18:31) – What is an influencer, really? (21:42) – How to do giveaways that increase your influence (24:28) – What levels of influence are there? (29:24) – Kate’s last tips (32:08) – Episode Wrap-Up The rest of the shownotes can

In today’s episode, I am going to share with you a question from an anonymous student who is wondering if becoming a professional organizer is right for her. She agreed to let you listen in on our call where I address what worries her when it comes to starting her business. If you’re still wondering if this profession is really for you, don’t miss this episode! Nothing is off limits in this private conversation.  (00:00) – Introduction to this episode (02:14) – The biggest fears around starting a professional organizing business (04:48) – What to do if your biggest fear is safety (11:08) – The best way to market your business (and it’s free!) (16:26) – Learn your pace for growing your business (19:04) – Insights taken from Nikki Boyd about starting a virtual organizing business (20:50) – Episode Wrap-Up The rest of the shownotes can be found at www.proorganizerstudio.com/

Today we’re going to chat with two incredible women from the A to B Podcast about how they built an awesome professional organizer community through podcasting. (Fun fact: Autumn was actually the first student in my program, Inspired Organizer™). They were inspired to start the podcast by taking their weekly phone chats to the public by sharing their life and experiences. (00:00) – Introduction to this episode (01:00) – Introduction to Autumn Nyby and Bethany Lockhart (02:14) – How their podcast A to B came about (09:29) – The epic shredding event Bethany wants to host (15:26) – Tips for moms to declutter and without getting overwhelmed (19:31) – What has changed in Bethany's life since the podcast launched (29:29) – Hear how Autumn's seen the most professional growth (31:11) – Bethany and Autumn's last tips (32:49) – Episode Wrap-Up The rest of the shownotes can be found at www.proorganizerstudio.com/

Today we're going to chat about something super specific and special for getting your organizing business services off the ground. Make sure you take notes on this one because it's a brand new take on what organizers can do to network with their competition and get more clients! (00:00) - Introduction to this episode (01:08) - Introduction to Boss Project Abagail and Emylee (03:16) - How to create a referral system with your competition (11:42) - What problem you're solving for busy, successful organizers with this method (17:58) - Why being an introvert can't be your excuse with this simple method (20:15) - How to get more of the clients you love (29:00) - The nitty gritty about starting out your business with referrals (32:52) - Why big businesses were built on relationships (39:12) - A last tip on how to stop getting out of your own way (41:04) - Episode Wrap-Up The rest of the shownotes can be found at www.proorganizerstudio.com/

Today, we're going to chat about what it takes to achieve your business goals regardless of obstacles. You can be sure that life will, at times, be a twisting path of potholes around which you must navigate. Let's talk about how to stay invested in the long game. (00:00) - Introduction to this episode(00:41) - What my story about becoming a professional organizer really looked like(03:49) - Why it’s important to know what you want your life to be like (05:13) - How to infuse your goals into your everyday life (09:50) - Homework for you to start reaching your goals (10:50) - Episode Wrap-Up The rest of the shownotes can be found at www.proorganizerstudio.com/

In this episode, I'm joined by one of my students, professional organizer Angela Allred. We're going to talk about what all went down at the first-ever professional organizer's retreat with Pro Organizer Studio, how the retreat had an immediate impact on Angela's business and what's coming next in our retreat schedule. (00:00) - Introduction to this episode(01:00) - Introduction to guest, Angela Allred (03:07) - The main reason Angela was so excited about my retreat (08:22) - What theme I had for the retreat (14:28) - A big action Angela took at the retreat that changed her business (20:48) - What it’s like being in person with your Internet friends (24:36) - The environment of a luxury retreat (28:57) - Details about the upcoming Las Vegas retreat in 2019! (34:52) - Episode Wrap-Up The rest of the shownotes can be found at www.proorganizerstudio.com/

In today's episode, I'm joined by Jennifer Ford Berry who is a professional organizer and author, and now the leader of a brand new conference called Created Order. I'm chatting with her about the direction her organizing business has gone, how she has incorporated her faith into her message, and what's coming next. (00:00) - Introduction to this episode(00:57) - Introduction to guest, Jennifer Ford Berry (04:02) - Why we are working so hard to maintain things that don’t make us happy (05:58) - Jennifer’s new big idea (13:31) - What Jennifer’s vision is to create order community (15:23) - How to create accountability (21:00) - The details about this year’s conference or next year’s waitlist (25:02) - Some inspiration from Jennifer (32:40) - Where to find Jennifer Ford Berry The rest of the shownotes can be found at www.proorganizerstudio.com/

In today's episode, I am chatting with my friend Laurie Palau, host of the podcast, This Organized Life and the creator of a partner program for professional organizers through her business, Simply Be Organized. We are chatting all about podcasting and about what she offers for professional organizers. Plus, check out where she sees herself going as an entrepreneur in this industry! (00:00) - Introduction to this episode(00:59) - Introduction to guest, Laurie Palau (01:47) - What Laurie believes is the most interesting thing about herself (04:54) - Why building a community around a podcast was a good idea (10:13) - The most surprising aspect of Laurie’s partner program (13:15) - The funny story of how Laurie and I met (16:10) - How Laurie launched a podcast and book in one year (20:25) - Laurie’s tips around self-publishing a book (22:06) - What Laurie’s next book will be about (25:03) - Get educated on what the clutter clinic is (30:14) - The real life of Laurie Palau (32:33) - How Laurie’s transitions from

This episode is my audio guide on getting your professional organizing business started. It is all about getting your first REAL paying clients... so are you ready to start making money doing something that you're basically already obsessed with? (00:00) - Introduction to this episode(01:37) - Insights into the professional organizing industry (06:18) - The 3 real requirements to become a professional organizer (10:49) - What makes up a simple and modern website (16:39) - The sales game changer for you to get your very first client (24:00) - What the number one myth around personal organization businesses (30:16) - How professional organizers and hoarders have something in common (34:56) - The top time management tips to stay on track (41:46) - What I regret not doing from Day 1 (47:16) - What the National Association of Professional Organizers can offer you(48:45) - Episode Wrap-Up The rest of the shownotes can be found at www.proorganizerstudio.com/

In this episode, I am joined by author and professional organizer, Jennifer Ford Berry. She's going to share her story and all kinds of tips on getting published as a professional organizer and what authoring books has done for her business. This is a super interesting interview, so I hope you enjoy! (00:00) - Introduction to this episode(00:53) - Introduction to guest, Jennifer Ford Berry (05:53) - How Jennifer’s first book was born (08:51) - How Jennifer took the leap of faith and balanced family and business (11:07) - What Jennifer attributes the most growth happening for her business (15:12) - Insights on how the book helped Jennifer gain credibility (17:39) - What advice Jennifer has for building your professional organizing empire (19:30) - What Jennifer’s next ideas and plans are for her business (27:05) - The underlying reason your clients are unorganized (33:29) - Hear Jennifer’s why for her professional organization business (37:47) - Where to find Jennifer Ford Berry The rest of the shownotes can b

Today we're going to be talking about the book called Profit First. This episode is going to be full of business finance tips just for professional organizers! And if you have never run a business before, you're definitely going to want to take notes on this one. (00:00) - Introduction to this episode(00:51) - Recommended reading material: Profit First by Mike Michalowicz(04:18) - How to ensure your business is profitable (06:21) - The four “envelopes” you should for your money (11:09) - Outlining your ideal financial targets of your business (17:02) - Know if business insurance is important for you (19:40) - A practical breakdown of the Profit First model (25:07) - What you should stop doing if you don’t have the capacity (27:32) - Episode Wrap-Up The rest of the shownotes can be found at www.proorganizerstudio.com