Synopsis
SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
Episodes
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Google’s Latest Patent and SEO Tips for Videos
26/08/2015 Duration: 29min[Google’s latest patent involves the ability to score images related to penalties, as reported by SEO by the Sea’s Bill Slawski. The Bruce Clay team talks about what this means for SEO. Later in the show, you’ll get top SEO tips for videos./>
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Google’s Move to Alphabet and More
19/08/2015 Duration: 25min[Earlier this week, Google made a major move. The search leader has created a new company, Alphabet, of which Google is now a branch. Listen in as the Bruce Clay team talks about why Google might have done this. Later in the show, they’ll also discuss the freshly released 2015 Search Engine Ranking Factors report from Moz. />
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Google’s Move to Alphabet and More
19/08/2015 Duration: 25min[Earlier this week, Google made a major move. The search leader has created a new company, Alphabet, of which Google is now a branch. Listen in as the Bruce Clay team talks about why Google might have done this. Later in the show, they’ll also discuss the freshly released 2015 Search Engine Ranking Factors report from Moz. />
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Panda 4.2, Local Pack Changes and SEO Risks
12/08/2015 Duration: 30min[Got questions about the Panda 4.2 rollout? We've g/>
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Fresh Data on the SEO Industry and What Lies Ahead for Google+
05/08/2015 Duration: 30min[The 2015 Online Marketing Industry Survey, fresh o/>
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Dealing with Google Panda 4.2
29/07/2015 Duration: 29min[Google Panda 4.2 is slowly rolling out. This refre/>
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Link Building in the Penguin Age
22/07/2015 Duration: 30min[Listen in as the Bruce Clay team discusses the ins/>
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DisavowFiles: The SEO Industry’s New, Free Backlink Intelligence Tool
10/06/2015 Duration: 20min[The time-consuming and labor-intensive process of building a Google disavow file is now simplified with the release of a free crowdsourced disavow files database developed by Bruce Clay, Inc. “We had a very real need as analysts to be able to simplify and speed up the process of doing link audits. It made sense, in a lot of ways, to share data, especially when you’re dealing with the same types of link farms, the same types of websites that scrape, and show up in a lot of our clients’ backlink profiles. Being able to share the data across our clients was a real need we had to help us do a better job and gather the data we had access to,” says Bruce Clay, Inc. SEO manager Robert Ramirez in this episode. Hear about the tools and reports of the free tool built to serve the SEO industry on a fresh new episode of SEM Synergy./>
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Duane Forrester and the Next Game-Changing Technologies
03/06/2015 Duration: 39min[Enjoy a future-looking conversation between friend/>
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The Truth About Disavowing Links
27/05/2015 Duration: 28min[To disavow or not to disavow? Learn how to />
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Unconfirmed Google Algo Update and AdWords Innovations
13/05/2015 Duration: 29min[Tune in to hear the latest SEO buzz, including the/>
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Google EU Antitrust Scrutiny; Social Media Aids Nepal Earthquake Relief
29/04/2015 Duration: 30min[The Bruce Clay team discuss Google EU Antitrust Sc/>
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Mobile Friendly SEO And What The Effects Are Of The April 21st Changes Are
22/04/2015 Duration: 27min[Co-Host Virgina Nussey, Content Manager with />
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Paid Search, Twitter, Pinterest and Mobile Usability
15/04/2015 Duration: 31min[Paid Search, Twitter, Pinterest and Mobile Usabili/>
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Facebook Embeddable Videos and Their SEO Impact
01/04/2015 Duration: 28min[Bruce Clay, Rob Ramirez and Mindy Weinstein discus/>
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The 7 Worst Things You Can Do In Mobile; Should You Build an App?
25/03/2015 Duration: 35min[The 7 Worst Things You Can Do In Mobile and how yo/>
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Bruce Clay Introduces SEOToolSet Version 6 for Advanced SEO
11/03/2015 Duration: 30min[Virgina Nussey, Paula Allen, Aaron Landerkin accom/>
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Google Brand eCommerce Update Causes Fluctuations; Benefits of Linkbuilding
25/02/2015 Duration: 27min[Many webmasters have seen ranking fluctuations due to a recent Google Brand eCommerce Update. Bruce Clay talks with Virginia Nussey, Mindy Weinstein, and Rob Ramirez discuss. Plus, Googles John Mu comments on if Linkbuilding in any way benefits webmasters./>
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Marketing Predictions You Should Prepare for in 2015; The State of SEO in Asia
04/02/2015 Duration: 28min[Virginia Nussey discusses/>
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Bruce Clay Makes 2015 Annual SEO Industry Predictions
29/01/2015 Duration: 27min[2015 Annual SEO Industry/>