Synopsis
SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
Episodes
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Are Google Domains a Good Idea From a SEO Perspective; SEJ Summit 2015 Showcased
21/01/2015 Duration: 33min[Are Google Domains a Good Idea from a SEO perspect/>
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What is Content Marketing and Social Media Marketing Going to be Like in 2015?
07/01/2015 Duration: 25min[What is Content Marketing and Social Media Marketi/>
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Link Building Strategies and Planning
31/12/2014 Duration: 29min[Julie Joyce, talks about tactics for link building/>
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In House SEO Consulting and Strategy with Jessica Bowman and Tony Adam
24/12/2014 Duration: 30min[Virginia speaks wth in-house SEO consultan Jessica/>
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Mobile Optimization Changes, Challengers to Google Search Market Share and Other SEO Predictions for 2015
17/12/2014 Duration: 25min[Bruce, Virginia, Rob and Mindy discuss how will th/>
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Google My Business Guidelines Rewritten; Losers to Google Penguin: Large Multi-Location Brands
10/12/2014 Duration: 34min[Google has rewritten their My Business guidelines,/>
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Google Thanksgiving Shuffle Rankings by Penguin; Social Media and Content Marketing Strategies with Ric Dragon
03/12/2014 Duration: 31min[Bruce, Virginia and Rob Ramirez discuss search new/>
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Changing World of Search Marketing and Online Marketing; Psychology of Writing to a Target Audience
26/11/2014 Duration: 33min[Mike Moran, co-author of Search Engine Marketing I/>
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Testing The Google Mobile Friendly Tool; Google Local Carousel Goes Away for Restaurants, Hotels and More.
19/11/2014 Duration: 29min[Googles new mobile-friendly/>
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Is Linkbuilding As a Strategy Dead? Examining Content Strategies
12/11/2014 Duration: 27min[Is linkbuilding as a strategy dead? Reciprocal lin/>
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Ever Changing World of Mobile; Eric Enge on The Great Knowledge Box Showdown: Google Now vs. Siri vs. Cortana
05/11/2014 Duration: 32min[Virginia, Mindy and Bruce look back at the SEO Mos/>
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Content Marketing, Renaming Search Marketers and the Google Answer Box
15/10/2014 Duration: 29min[Virgina and Mindy welcome Rob Ramirez and Kristi K/>
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Google Partner Answers Google AdWords and Analytics Questions; Google Announces Structured Snippets
08/10/2014 Duration: 30min[We learn about how Google reps representing theGoo/>
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SMX East, PubCon Vegas: Conference Season is Here! Content Marketing Strategies
25/09/2014 Duration: 28min[Virgina and Mindy welcome Bruce Clay content write/>
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What To Do With Useless Authorship Markup: Keeping Up with SERP Formatting Changes
17/09/2014 Duration: 27min[Google has ended its Authorship p/>
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Editorial Guidelines for Including SEO Into Your Content; Bruce Clay Takes the ALS Ice Bucket Challenge
03/09/2014 Duration: 26min[Editorial guidelines for including SEO into your c/>
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Web Analytics 2.0: Empowering Customer Centricity; Social Media and Conversion Optimization
20/08/2014 Duration: 31min[Talking Web Analytics 2.0: Empowering Customer Cen/>
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Google Indexable JavaScript Based Content; Responsive Design vs. M-DOT for Mobile Sites
13/08/2014 Duration: 37min[Discussion on the risk and rewards of creating JavaScript based content and making it indexable by Google. Bruce, Virginia and Mindy discuss the issues surrounding building websites and rendering them for mobile users, and the tradeoff of building websites with responsive design as opposed to a M-DOT website. Plus, Virginia welcomes Bruce Clay Inc Director of Software Development Aaron Landerkin and Senior SEO analyst Marianne Robbins to take a techncally advanced look on the Google/ Javascript indexing issue./>
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Impact of Google Panda 4.0 Release; Google Quality Rating Guide Leaked
16/07/2014 Duration: 33min[Version 4.0 of the Google Panda algorithm has been/>