Synopsis
SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
Episodes
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User Experience Tips and SEO in 2016
20/01/2016 Duration: 32min[Listen in for a discussion on User Experience Tips/>
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What’s Trending in Local Marketing and Voice Search
13/01/2016 Duration: 28min[What’s Trending in Local Marketing and Voice Search ?Discover the six major trends shaping location marketing for 2016, including apps, location data, beacons and more. Later in the show, hear the latest news on voice search and how it’s changing SEO. Don’t miss these insights from Bruce Clay, Duane Forrester, Robert Ramirez, Virginia Nussey, Mindy Weinstein and Kristi Kellogg! A recent Huffington Post article reads that Voice search is actively shaping the future of SEO and changing how SEO techniques are adopted in the mobile age. While Google’s most recent mobile update put quite a bit of attention on the importance of mobile optimized pages, it’s essential for digital marketers to consider Siri in their 2016 search engine strategies./>
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Digital Marketing Resolutions for the New Year
06/01/2016 Duration: 26min[Duane Forrester, Virginia Nussey, Kristi Kellogg, Paula Allen and Robert Ramirez talk about their digital marketing resolutions for 2016. But before they get to that, theyll talk about the value of conferences for speakers. Learn how to identify what conference is right for you as a speaker and how to understand the ROI of a speaking engagement./>
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Best Of SEM Synergy: Hot Topics of 2015
30/12/2015 Duration: 29min[Director of Training Mindy Weinstein hosts a best />
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SEO in 2015: Mobilegeddon, Millennials, App Deep Linking, RankBrain and More
23/12/2015 Duration: 32min[Its the last episode of the year and the SEM Syner/>
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Google Search Quality Rating Guidelines Demand Usefulness
16/12/2015 Duration: 28min[Digital marketing tactics seem to change with the />
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Google Wont Update Penguin Until 2016
09/12/2015 Duration: 30min[Stay up-to-date with all the latest Google news as/>
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Social Media for Business: PR Pro Lisa Buyer Talks Social Secrets
02/12/2015 Duration: 21min[Listen in as Kristi Kellogg interviews PR pro Lisa/>
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Q and A with New Bruce Clay, Inc. VP Duane Forrester
25/11/2015 Duration: 29min[Former Bing spokesperson Duane Forrester is the fr/>
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Former Bing Spokesman Duane Forrester Joins Bruce Clay, Inc.
18/11/2015 Duration: 47min[Why has Duane Forrester moved from Bing the search/>
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The Latest Facebook Ad Updates and How to Leverage Them
11/11/2015 Duration: 28min[Facebook recently launched the ability to use dyna/>
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2 Things Changing Search Forever: Machine Learning and Predictive Search
04/11/2015 Duration: 33min[Listen in as Bruce Clay, Mindy Weinstein, Virginia/>
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Up Close and Personal with Wizard of Moz Rand Fishkin
28/10/2015 Duration: 28min[Wizard of Moz Rand Fishkin joins Bruce Clay, Inc.s/>
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Google Changes Position on Ajax; Amazon Cracks Down on Fake Reviews
21/10/2015 Duration: 28min[The first hot topic of this show is Amazon's pendi/>
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Googles Gary Illyes Answers Bruce Clays SEO Questions
14/10/2015 Duration: 29min[Google Webmaster Trends Analyst and search engine />
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Millennial Marketing, Content Case Studies & Pubcon Las Vegas
07/10/2015 Duration: 25min[Recording this week's show from the annual Pubcon />
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Getting to Know Your SEM Synergy Panelists; Bruce Clay Members Plan for Pubcon 2015
30/09/2015 Duration: 29min[We getto Know Your SEM Synergy Panelistsas we get />
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Takeaways from Bruces Exclusive Interview with Googles Gary Illyes
23/09/2015 Duration: 29min[Googles Gary Illyes fielded questions from Bruce C/>
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AdWords and TrueView Ad News
16/09/2015 Duration: 26min[With PPC author and expert David Szetela, Bruce Cl/>
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Holiday Campaigns (Already?!) and Panda 4.2
09/09/2015 Duration: 26min[Were two months out from Thanksgiving and 59% of U/>