Masters Series

Why work hard for somebody else, when you can work hard for yourself... and enjoy the rewards that come with that. It's the motivation that's launched many businesses, but the first step to leave the 9-5 takes a lot of courage. Emma Welsh was restructured out of a job when old friend Tom got in touch to suggest they start a business. Emma and Tom's is one of the most recognised juice brands in Australia, but their first batch almost didn't make it into the bottle. Emma describes the experience of leaving the 9-5 and how the role of the entrepreneur is basically about problem solving. Bill McCorkell experienced life as a builder and an architect before striking out on his own to combine both skills with Archiblox. Less than a decade later the business has been recognised for innovation by Fast Company in the US. Bill admits to making mistakes, but says the secret is to learn from them to do better next time. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs t

Software as a Service or SaaS tools can improve your time management and productivity. More importantly, they can be low cost or free and scaled to support your business as it grows. Former Google employee Soumya Rao Indurti founded Connect Labs to improve lives by empowering people to use the right technology better. Soumya says there's no point using a SaaS tool if it doesn't give you more time to focus on real relationships with people. Over the last 3 years Soumya's worked with almost all of the productivity SaaS tools on the market and in this episode, she reveals which ones will fast track your happiness! Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by t

Marketing is about building relationships - to retain good customers and reach new ones in a way that encourages them to become repeat customers. This podcast outlines the key steps to building a community. Sarah Meredith is the Australian Country Director for Global Citizen, the movement that aims to end extreme poverty by 2030. Global Citizen has set itself a goal of building a community of 100 million and with 8 million working with them already, they are well on their way. Martina Hughes is the founder of Tantric Blossoming, the largest Tantric Community in Australia. Martina says community is all about relationships and it is strengthened by shared risk. She outlines 3 essential elements of community building.  Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorde

For many startups, stress is just one of the energies that keeps things moving along. But high intensity and high pressure can take their toll on the health of founders and employees. This episode is an opportunity to take time out for yourself and to pick up a few healthy habits to incorporate into your day.  Omar de Silva founded business school The Plato Project to foster entrepreneurship with some good philosophies. He recommends mindfulness in the short term and over longer periods to spot damaging trends. Debra Longin had a traumatic experience that highlighted the dissatisfaction in her stressful career. Finding the same traits in founders, she established MAW Creative to encourage more mindfulness, art and wellbeing. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written &

Do you know your bitcoin from your ethereum, litecoin or any other alt-coin? Cryptocurrency has been here for 10 years and while many of us struggle to understand exactly what it is, investors and businesses are using it more and more. Teresa Truda is the CEO and Co-Founder of Chozun, the world's first travel and loyalty ecosystem powered by cryptocurrency and blockchain technology. With an Initial Coin Offering (ICO) only weeks away, Teresa explains the basics of cryptocurrency before introducing the concept of an ICO to raise capital for a business. Whether you're a bitcoin billionaire, or just crypto curious, this podcast is a great insight into digital currency. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

The goal for many startups is growth - rapid growth, so success means they won't be startups for very long. Even if your startup grows slowly, there comes a time when you're not a startup anymore. Luke Hampshire is the co-founder of FlyAirly - think of them as the Uber of private jets. After launching, FlyAirly went global overnight, established a footprint in the UK and now they're about to break into South East Asia. Luke's little startup is maturing into a fully fledged business, but he aims to keep the startup ethos as long as possible. In this episode of Masters Series, Luke explains why that's important as he shares his roller-coaster experience of being a founder. Whatever business you're in, Luke's story is sure to motivate you. And a warning for sensitive ears, Luke gets a bit passionate and uses some colourful language. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributor

Artificial intelligence (AI) has been changing our lives for decades, but never has it felt more ubiquitous than now. From Siri to self-driving cars, AI is progressing rapidly and is becoming embedded in our everyday lives.  Susie Sheldrick works with technology consultants Silverpond, who are empowering 7-Eleven, Powercor and Australia Post with AI. Susie reveals that we don't know how AI makes decisions and that's what makes it such an exciting field to be working in. Mark Chatterton is co-founder of inGenious AI, who are using Natural Language Programming (NLP) to create chatbots with a human feel. Mark's goal is to eliminate interfaces with AI so that we can talk to them in the same way we talk with friends and family. This episode of Masters Series provides an excellent introduction to the latest developments in AI with some simple advice on how to incorporate AI into your business. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced b

Marketing your brand online is not as simple as setting up a profile in cyberspace - it requires strategic social impact activities that highlight your competitive advantages. Simon Mathonnet says forget about your logo, strapline and team colours. While those things are important, your brand is how your customers perceive your business. As head of digital strategy with digital marketers Splashbox, Simon works with hundreds of businesses to build powerhouse brands. In this podcast he highlights the 3 layers of a brand and how to use content and marketing to leverage them. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

The first five years of your business are the most crucial. They can make you or break you - and your business!  Ruby Lee established Tribe9 to help funded startups, scale up. She says founders should get their hands dirty, but know when to delegate as the business grows. Ruby outlines 3 key things that all startups should be aware of in the first 5 years. Adam Stone is the founder and CEO of Speedlancer - the world's fastest freelance marketplace. Adam blew his pitch to Coastal Ventures in Silicon Valley and lived to tell the tale. At 23 he's got plenty of time to recover and he describes how adjusting the pricing model quadrupled Speedlancer's revenue in 2 months. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Most startup founders build their business around their passion. While that may fuel you to start your own venture, it takes a bit more to sustain your business and keep it going. Vanessa Vanderhaven is an illustrator who launched her own business a year ago and says don't be afraid to put yourself out there - you might just like the results. Sheree Rubinstein co-founded the women-led co-working space One Roof and recommends building a board of advisors around you - even if they don't realise that they're your advisors! Together they provide plenty of great tips and motivation to help you turn your passion into your business. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Search Engine Optimisation, or SEO, is the key that helps people searching the Internet find your website and pages when they rank better in search engines. Hunter Boyle has been a leader in digital marketing and sales optimisation for 20 years, achieving outstanding results across a variety of brands, clients and markets, including catch.com.au. Hunter outlines an SEO prioritisation plan that will help you focus on what will get maximum SEO bang for your buck, and he does a mean Yoda impersonation! Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Brands connect with their markets through content. These are stories -- that move and touch the core of a person's being -- that reach out to your audience. Effective storytelling, in oral, written or visual form, is an art you can master, which you can use to share your message, generating the kind of response you want, and bridging your brand to your public. Beatrix Holland is a content specialist who works with brands including Medibank, Australia Post and Telstra. Beatrix says nobody creates content in isolation, so build your content generation team - and she shares some great tools to make content creation easier. Ophelie Lechat is a reformed journalist who turned to the dark side and became a marketer specialising in unearthing great stories. Ophelie believes everyone can contribute to great content and encourages us to empower our networks in content creation. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written &

The internet is teeming with millions of potential customers, so where else would you want to advertise? Social media isn't limited to millennials - people of all ages are connected instantly through the power of social networks. And brands are taking advantage of this, too. Andrew Ford runs digital brand agency Social Star and is a lecturer at RMIT and Monash University. Andrew says social media marketing success relies on your message, from words to pictures and right down to the way you dress. Erin Kilpatrick runs Impact Marketing Services - the one stop shop for marketing services that she dreamed of when she was a marketing manager. Erin outlines the best uses for each social media channel, and the best ways to use them. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.