With Love And Data

How to build meaningful relationships with consumers by connecting data & science with art & the human aspect of creativity. Jon is the CSO of Salesforce Marketing Cloud. Starting at WPP and Publicis in the 90ties, he later moved to Kellog’s to lead digital media and marketing effectiveness teams before entering the ad tech world with Krux, which was later acquired by Salesforce.

Machine Learning "is here to stay", sagt Christo Zonnev, CTO und Managing Director von Interone. In Zeiten, in denen Brands Konsumenten mit AI optimierter und personalisierter n:m Kommunikation relevanter erreichen können als je zuvor, sieht Christo keinen Sinn mehr in "one size fits all" Lösungen. Viel Spaß mit Episode 3 von "With love and data". Wenn dir die Episode gefällt, hinterlasse uns eine Bewertung und eine Comment. THX!

Silicon Valley legend Babak Hodjat is the founder of the original Siri team and builds neural networks for thirty years. He is the CEO of Sentient Technologies. Babak has extremely interesting insights into what machines can do and what he thinks they will never be able to do. We also talk about topics like explainability and how artificial intelligence can optimize marketing and communication processes in new ways.

Silicon Valley legend Babak Hodjat is the founder of the original Siri team and builds neural networks for thirty years. He is the CEO of Sentient Technologies. Babak has extremely interesting insights into what machines can do and what he thinks they will never be able to do. We also talk about topics like explainability and how artificial intelligence can optimize marketing and communication processes in new ways.

Mit u.a. mehr als 30 Cannes Löwen ist Sebastian einer der erfolgreichsten Kreativen in Deutschland. Und er hat eine klare Meinung zu dazu, wann Marktforschung Sinn macht und wie man mit Daten und Kreativität umgehen kann.

How the invention of Coke Zero started with losing 90 Million Dollars. Javier Sanchez Lamelas tells the story about how a failed product-launch led to the invention of one of the most impressive FMCG success stories in the past 15 years: Coke Zero.  Javier is the former Global VP Marketing of Coca Cola and author of the Book "Marketing: The Heart and Brain of Branding". Contents: 00:50 From losing 90M $ to the launch of Coke Zero 07:28 Marketing is far more than advertising 14:30 Forget about research 20:50 Company policies vs. creativity 23:55 Lateral thinking