Brand Therapy

Sometimes you go into business for one thing, but clients want something else.

How many Instagram accounts is too many?

Mommy blogger, DIY enthusiast, and unintentional comedian—this week's guest does it all.

When it's just two of you running a business, there's never enough time to do everything.

This week, we’re cooking up a consolidated pitch.

When you leave your job to follow a dream, you've got to find clients when reality sets in. ☁️ In this episode, Phil and Lauren chat with Victoria, a newly minted brand consultant, about how to find clients. Phil expresses sales tips that have helped his business in the past, and Lauren breaks down some pricing recommendations. For anyone who's dreaming up being their own boss, this is the episode for you.

There's an art to making your side hustle your day job—and that art is often branding. This week, our guest Reagan is building her portfolio as a brand strategist and trying to figure out her audience. Lauren and Phil help Reagan find her niche and define her services. We also discuss how to set the perfect price for services. If you’re trying to find out your brand's identity, this is the episode for you.

Today's guest votes yes to social media. ✔️ Janice, a freaking MAYOR, has mastered the art of using social media as a community building tool. In this episode, she discusses how she uses social media to facilitate discussion, create a forum for conversation, and truly listen to her town. A must-listen for anyone who wants to use social media for positive change.

There are many unknowns in the world of private investigating, but the real mystery? Mastering Facebook. :female-detective: This week, Phil and Lauren meet with bonafide P.I. Ashley to discuss how to promote her services without drawing attention to her identity. The trio dives deep into the merit of groups, ads, video content, and more. Secret's out: If you're a small business owner, you're going to love this ep. For the full show notes go to philpallen.expert/episodes/ashley

Does a focused audience help or hinder your brand?

What do Fifty Shades of Grey and our guest have in common? A lot, actually!  In this episode, Phil and Lauren talk with erotica author Jackie about how to sell her work via Instagram—and whether or not the platform is the best use of her time. For anyone interested in learning how to find their community and generate enthusiasm, this spicy episode is for you. For the full show notes go to philpallen.expert/episodes/jackie

We all know about international exchanges, but have you ever thought of the marketing behind it?

Entrepreneurs get a rush starting projects, but a brand needs to link projects together.

Making money can be hard, especially when you're a recent graduate.

Time to open your inbox because we’re talking about email marketing. :e-mail: This weeks guest is a dancer and performer looking to grow a following. The best way to do that right now? Email marketing. Phil and Lauren discuss the importance of having an email list and even write Patrick’s first email! For the full show notes visit http://www.philpallen.expert/episodes/patrick

From deciding on a name to creating defined services, building a brand on your own can be a challenge.

It's not easy to brag about your work.

Life's easier when technology automates business.

It’s time for a new look in the corporate world.

For anyone who's passionate about life, this episode is for you