Mumbrellacast

In this special edition of the Mumbrellacast, Russel Howcroft joins Calum Jaspan to speak about the many feathers to his current hat, including 3AW, Sayers, The Grid, and AFTRS. Over the course of the extended discussion, he also speaks about his disruptive move to PwC, why consultancies have been a good thing for the Australian creative industry, the standard of advertising at the moment, and why Melbourne may wrangle back some head offices from Sydney.

On this week's Mumbrellacast, host Calum Jaspan is joined by an array of guests. Hugh Marks and Carl Fennessy chat about their new venture, Dreamchaser, and why they have set up the first Australian-owned production and distribution studio (01:41). The Guardian Australia's Matilda Bosely then discusses how she is getting young Australians engaged and informed on politics and news on TikTok (12:00), before a longer sit down with IAB Australia's Gai Le Roy (22:32).

On this week's Mumbrellacast, Emma Shepherd and Andrew Banks join host, Calum Jaspan to discuss early observations from the first two radio surveys of the year (01:23). Plus Trinity P3' CEO Darren Woolley joins to talk creative decoupling and in-housing after Woolworths partnered up with Hogarth (18:55), and national sales director at Seven West Media, Natalie Harvey chats about the network's key investment strategies across 2022 and 2023 (18:55).

On this week's Mumbrellacast, Kalila Welch joins host Calum Jaspan to discuss a big week for the nation's two largest retailers in what will be one of the stories to watch in 2022 (02:18), plus Private Media CEO, Will Hayward joins to chat about the publisher's upwards trajectory (18:05).

On this week's Mumbrellacast, Kalila Welch and Anna Macdonald join host Calum Jaspan to discuss misinformation and political spend in the imminent federal election (01:22), plus conversations with Tim Wood on storytelling in marketing (16:38), and the IMAA's Sam Buchanan on the two-year-old indie industry body (26:25).

On this week's Mumbrellacast, reporter Anna Macdonald and director and publisher of Broadsheet, Nick Shelton join host Calum Jaspan to discuss the #WaitingOnZuck campaign, plus a conversation with Mutiny's Henry Innis and Matt Farrugia.

On this week's Mumbrellacast, Kalila Welch joins Calum Jaspan to break down Henry Tajer's move and influencer marketing, while Dan Monheit joins from SXSW, alongside an interview with Howatson + Company's Chris Howatson.

Disney is introducing a cheaper, ad-supported subscription model for Disney+. Will this change the streaming market? (01:37). Phoebe Netto joins to discuss marketing responses to the crisis in Ukraine (17:20). Finally, Are Media's Jane Huxley discusses industry progress in light of International Women's Day (31:18).

This podcast presents a cross-industry discussion on pitching, with IAG's director of content and customer engagement, Zara Curtis, Thinkerbell Sydney GM, Katie Dally, and Trinity P3 founder and global CEO, Darren Woolley presenting their perspectives on the current state of play, what needs to change, and what a realistic starting point can be.

On this week's Mumbrellacast, Spinach's Ben Willee joins to discuss the financial reporting period (01:47), before interviews with Ken Cato (12:47) and new Dentsu Creative Group CEO, Kirsty Muddle (27:17).

Tourism Australia this week launched its new campaign targeting international tourists via CHEP Network, the team discusses the reintroduction of international tourism marketing (02:00). Super Bowl advertising after this week's blockbuster marketing event (10:28), and an interview with CEO of Bastion Transform, and former ABC director of news, Gaven Morris (21:24).

CEO of CHEP Network joins the Mumbrellacast to discuss the agency's new proposition and branding. (01:49) The team then discusses the year ahead in TV ratings following a hotly contested 2021, (13:28) before It's Friday founder and CEO, Pete Bosilkovski joins the discuss his new agency, market conditions for indies and reflections from his past few years leading agencies. (21:33)

In the first Mumbrellacast of 2022, the team looks at Rose Herceg's appointment as president of WPP Australia and New Zealand (2:24), as well as speaking to Nielsen's Steve Whately about brand exposure value during live sports (10.26), and an interview with Zenith Media's Nickie Scriven (21:33).

In the final Mumbrellacast episode for the year, the team looks back at some of the biggest storylines of the year across the media and marketing industry. (3;36) Following the discussion comes an interview with Publicis Groupe ANZ CEO, Michael Rebelo, where he speaks about the French holding group's year, which included client wins, new cultural initiatives, job opportunities stemming from growth, the group's approach to hybrid working and the reality of driving change in the industry. (31:32)

Media plays from Ten ViacomCBS, SCA and Racat Group (03:24) The Australian ad industry is again lagging on its sexist attitudes and behaviour towards women (13:19) Finally, an interview with Mindshare CEO, Katie Rigg-Smith (25:02)

On Monday morning, Mumbrella reported that Seven had reclaimed the title of Australia’s #1 television network, after being beaten out by Nine for two successive years, taking the highest audience share, as well as the best growth of any network, while Nine claimed a win in the key demos. (03:18) The Federal Government announced on Sunday that it would be introducing a bill to target anonymous online trolls and strengthen defamation laws in Australia. The proposed laws would put the onus back on the social media platforms and would require them to collect more information about their users, although it would still be possible for users to be anonymous on the front end of platforms. (13:28) Finally, head of content, Damian Francis speaks to group content director at Medium Rare Content agency, Nick Smith. (21:53)

The Sydney Morning Herald this week retained its spot as Australia’s most read news brand in new total news figures from Roy Morgan. The team did some research into how the metrics are tallied, so accuracy and whether media buyers see Roy Morgan's figures as being a trustworthy guideline for investment. (3:16) Another of the biggest stories of the week centred around a botched interview of singing superstar Adele by Seven’s Matt Doran. It provided another PR challenge for Seven and also provided an insight into how celebrity interviews are negotiated. (15:12) Finally, we interview The Hallway's partner and executive creative director, Simon Lee about the 'Boys Do Cry' campaign that launched this week. (23:27)

Omnicom Media Group appointed OMD managing director, Laura Nice, and OMD chief digital officer, Sian Whitnall as co-CEOs this week, ending several months of industry speculation around who would be replacing Aimee Buchanan who left the agency for GroupM. The big talking is whether or not co-CEOs will work for an agency of OMD's size? (02:57) At the start of the week, SCA released a very brief message announcing that Triple M Breakfast host Lawrence ‘Moonman’ Mooney had departed the show, soon after the departure of Mick Molloy a fortnight ago, with the station then announcing its slate of new ‘Rush Hour’ drive shows locally replacing Molloy. (14:39) Finally, Mumbrella's Olivia Kruimel talks to Flybuys head of digital, Katie James about dealing with more than a third of Australian's data, the challenges of COVID, learnings from the split from Coles and the importance of privacy. (25:02)

Tuesday saw GfK release radio ratings survey seven for 2021, in a round which produced results somewhat similar to the delayed ratings six just over a month ago. The team breaks down the major takeaways, as well as what to expect from the final survey, and the first out of lockdowns for the two markets next month. (03:49). With the end of the year fast approaching, this week has seen a significant amount of brands launching Christmas campaigns in the lead up to post-lockdown festivities Are advertisers tackling this years Christmas ads differently? And how are consumers expected to react as the year closes out? (15:36). Finally, head of content Damian Francis speaks to CarExpert founder and acting CEO, Alborz Fallah, following a recent focus on the automotive media outlet. (23:24).

In this special edition of the Mumbrellacast, Mumbrella editor-at-large and proprietor of Unmade, Tim Burrowes, presents chapter one of his book, Media Unmade. The chapter 'Greg and the Lost Cat' is the first of many to cover the story of Australian media's most disruptive decade, as told by Burrowes.