At The Coalface Podcast - Hosted By Jason Greenwood

Informações:

Synopsis

At the Coalface is hosted by Jason Greenwood and covers all things digital, social media, business & marketing related. Jason has worked in the digital space for over 15 years and is based in Auckland, New Zealand.

Episodes

  • E127: How the Metaverse Will Change Retail & eCommerce Forever - Jason Greenwood On The Ecomonics Podcast - 21 April 2022

    20/04/2022 Duration: 01h02min

    Jason recently featured on the Ecomonics Podcast: On Apple On YouTube Timestamps: 00:00 Intro 01:32 Living off-grid 04:09 Long-term impact of covid in the industry 06:23 Importance of the fundamental foundations of a business 09:18 The metaverse  28:59 Cryptocurrencies, NFTs, and it’s environmental impact   38:35 Advantange of retail today 01:04:49 Parting wisdom and how to reach out to Jason In this episode Jason talks all things eCommerce, retail and the Metaverse Jason also shares his thoughts on living off-grid and where the world is headed more generally This is a fascinating chat and dives deep in areas Jason hasn't talked a lot about before

  • E126: Talking Omnichannel Product Syndication & Integration w/ Fern Jones-Middleton, Omnivore - At the Coalface Podcast - 14 April 2022

    13/04/2022 Duration: 44min

    Fern is the COO of Omnivore - https://www.omnivore.com.au Omnivore is a SaaS based, omnichannel product listing, data feed and integration platform Omnivore has out of the box, pre-built connectors for all major eCommerce platforms, marketplaces, social & ad platforms and shopping comparison websites Omnivore makes it easy for merchants to list their products on many different digital sales and marketing channels simultaneously and then integrate orders from transactional channels back into a core eCommerce platform or ERP for fulfilment In this episode, Jason and Fern discuss the importance of a well planned omnichannel strategy and how merchants can onboard new, popular channels quickly, easily and relatively cheaply

  • E125: How & Why B2B Brands Should Implement a Killer DTC Strategy - Jason Greenwood at DTCX3 APAC - 7 April 2022

    06/04/2022 Duration: 19min

    Jason Recently Spoke at the DTCX3 APAC Virtual Conference Here is his track from the conference where he discusses DTC strategies for B2B brands Many B2B brands want to establish DTC routes to market but have no idea where to start or how to measure success This talk covers all the basics of the why and how for you to sink your teeth into

  • E124: Talking Consumer Sentiment, UGC & Brand Love for CPG Brands w/ Ido Ramati, Sentimate - At the Coalface Podcast - 31 March 2022

    30/03/2022 Duration: 54min

    Ido is the Founder & COO of Revuze - https://www.revuze.it Revuze have developed a unique, proprietary, AI driven, CPG product sentiment and insights engine called Sentimate - https://sentimate.com Sentimate is a consumer insights SaaS platform that claims: "Get instant and free access to 1 billion consumer product insights — indexed, analyzed, and ready to be used for your market research." Sentimate helps global CPG brands track the consumer sentiment around their products in near real time It does this by capturing and unifying User Generated Content data (primarily customer/user reviews) across thousands of major websites and marketplaces worldwide In this episode, Jason and Ido discuss the importance of monitoring and acting on customer sentiment for localised/regionalised product enhancement, marketing and New Product Development (NPD)

  • E123: Talking How to Build a Top 10 Global Shopify App w/ Yair Miron, RiseAI - At the Coalface Podcast - 24 March 2022

    23/03/2022 Duration: 41min

    Yair Miron is the Founder & CEO of Rise.ai - https://rise.ai Rise.ai is a complete gift card, store credit, loyalty and associated customer experience SaaS platform & app originally built exclusively for Shopify Site builder platform Wix acquired Rise in May of 2021 and Rise technology will soon be coming to Wix and other platforms Rise also integrates with other popular apps and platforms such as Klaviyo, BOLD Apps and Loop Returns for a more seamless, end to end customer experience In this episode, Jason and Yair discuss how to identify market gaps, build a popular Shopify app from scratch and how merchants should build out a unique and differentiated customer experience despite heavy competition

  • E122: Talking Reverse Logistics & Returns Management as a Strategic Brand Strength w/ Chris Jarvis, uReturn - At the Coalface Podcast - 17 March 2022

    16/03/2022 Duration: 42min

    Chris Jarvis is the Founder of uReturn - https://ureturn.ca uReturn is a new, Canadian startup SaaS platform designed to efficiently automate and manage the returns process for (primarily) eCommerce and Omnichannel merchants You can think of uReturn a bit like a reverse logistics order management system The entire goal of uReturns is to make returned, resalable items available to sales channels as fast as realistically possible via smart routing and returns logic uReturns goes way beyond traditional returns UX platforms and dramatically enhances the experience for both merchant and customer In this episode, Jason and Chris discuss how the reverse logistics industry is badly broken and how uReturn intends to help fix it

  • E121: Talking ’Quiz Commerce’ for Ultimate eCommerce CX & Personalisation w/ Tom Coburn, Jebbit - At the Coalface Podcast - 10 March 2022

    09/03/2022 Duration: 46min

    Tom Coburn is the Co-Founder & CEO of Jebbit - https://www.jebbit.com Jebbit is a 'Quiz Commerce' SaaS platform for eCommerce Jebbit allows merchants to create interactive quizzes and gamification experiences that gather zero/first party customer product preference data to create a hyper personalised, guided shopping experience Jebbit allows merchants to recommend the right products, to the right customers, at the right time, in the moment based on product preferences the customer provides in real time In this episode, Jason and Tom discuss how and why merchants can and should gather detailed customer preference data in a fun, customer friendly way and then use that data to personalise the customer journey now and into the future

  • E120: Talking eCommerce Customer Experience Personalisation w/ James Taylor, Particular Audience - At the Coalface Podcast - 03 March 2022

    02/03/2022 Duration: 57min

    James Taylor is the Founder & CEO of Particular Audience - https://particularaudience.com Particular Audience is a dynamic eCommerce website personalisation platform for commerce Particular audience also helps merchants personalise the customer experience across other digital platforms and services via native integrations with 3rd party marketing tools Particular Audience is a true 'Search & Merch' platform, personalising the customer experience across site search, category merchandising, product recommendations and content In this episode, Jason and James discuss how important it is to personalise the experience for each and every customer if they are to feel valued, appreciated and ultimately brand loyal

  • E119: Talking eCommerce & The Brave New World of Web3 w/ Mike Angell, Fractal - At the Coalface Podcast - 24 February 2022

    23/02/2022 Duration: 48min

    Mike Angell is a Co-Founder & CTO of Fractal - https://www.fractal.is Fractal is a new Gaming NFT Marketplace Mike's well known Fractal co-founders are: Justin Kan (co-founder of Twitch), David Wurtz (founder, Charm.io) and Robin Chan (Founder & GP, Goat Capital) Mike is a legend in the eCommerce space and this is his 2nd time guesting on the Pod (he was also on E81) - he is our first ever repeat guest Fractal co-founder David Wurtz was also a previous guest on E96 of the Pod In this episode, Jason and Mike discuss how Fractal came to be, how he got involved and how he thinks Web3 will dramatically impact commerce as we know it

  • E118: Talking eCommerce Website Speed & Performance Optimisation w/ Subbu Varadarajan, Zycada - At the Coalface Podcast - 17 February 2022

    16/02/2022 Duration: 48min

    Subbu is the Founder & CEO of Zycada - https://www.zycada.com Zycada is SaaS based website performance optimisation platform Zycada uses completely unique and proprietary technology to help accelerate websites by fully caching them all around the world, ensuring the content is being rendered from close to the site visitor Zycada differs from traditional CDN's in that it even caches dynamic content and data ensuring performance is not compromised by having to fetch this dynamic data in real time In this episode, Jason and Subbu discuss the root causes of site performance issues and how businesses can solve for them for better web rankings, customer experience and ultimately sales and profit

  • E117: Talking Web3, NFT’s & the Metaverse for Social Good w/ Sam Joel, GiveTree - At the Coalface Podcast - 10 February 2022

    09/02/2022 Duration: 48min

    Sam is the Founder of GiveTree - https://www.givetree.io GiveTree is a coming (launch planned for April 2022) social good and fundraising NFT marketplace platform combined with a social good focused Metaverse platform Sam had a vision to combine charitable fund raising and NFT's - GiveTree is the fruit of that vision Sam went from knowing almost nothing about NFT's to building a HUGE Discord community around his project in a matter of weeks - such is the power of the Web3 In this episode, Jason and Sam discuss all things Social Good/Impact, Web3, NFT's, how Discord plays an essential part of most successful Web3 projects, how Crypto underpins Web3 transactions and how no one really knows how Web3 will turn out yet This is the first of many episodes dedicated to Web3 and key players in the space

  • E116: Talking The Power of Partnership in eCommerce w/ Peter Bray, impact.com - At the Coalface Podcast - 03 February 2022

    02/02/2022 Duration: 47min

    Peter is the APAC Sales Director for impact.com - https://impact.com impact.com is a US-based SaaS partnership management platform with 14 offices across the world including 2 in Australia impact.com helps technology vendors, merchants and agencies manage all types of partnerships and collaborations across the entire partnership lifecycle impact.com makes the creation and logistics of partnerships seamless, easy and collaborative - from Discovery to Recruitment, Contracts & Payments, Engagement, Optimisation, Analytics and beyond In this episode, Jason and Peter talk about how partnerships are the new growth hacking and how the top leaders in eCommerce don't go it alone - they do it in close collaboration with key partners that bring unique and valuable synergies to the table for mutual benefit

  • E115: Talking How to Build an Omnichannel ’Retail Operating System’ w/ Sara Arthrell, Brightpearl - At the Coalface Podcast - 27 January 2022

    26/01/2022 Duration: 38min

    Sara is the CMO of Brightpearl - https://www.brightpearl.com Brightpearl is a UK based, end to end SaaS omnichannel operations platform for merchants Brightpearl encompasses IMS, OMS, WMS, POS, CRM, Demand Planning, Financial and Analytics modules You can think of Brightpearl as a SaaS ERP in steroids, designed for mid-size+ retailers In this episode, Jason and Sara talk about the state of retail and how brands can leverage modern omnichannel tech like Brightpearl to ease all facets of their business operations*This episode was recorded before the announcement in late December 2021 that Brightpearl was to be acquired by Sage

  • E114: Talking eCommerce History, Tech & Legacy w/ Karen Baker, ShipperHQ - At the Coalface Podcast - 20 January 2022

    19/01/2022 Duration: 48min

    Karen is the Founder & CEO of ShipperHQ and WebShopApps Karen is an iconic tech pioneer in the eCommerce space, helping merchants improve eCommerce experiences for their customers since 2008 ShipperHQ is a SaaS platform that helps manage highly complex shipping rules, custom logic and calculations on eCommerce sites ShipperHQ is based in Austin, Texas and has out of the box integrations with all popular eCommerce platforms In this episode, Jason and Karen take a stroll down memory lane and discuss what it takes to build ground breaking eCommerce tech in a highly competitive industry while creating an environment where teams can do their best work

  • E113: Talking Secret Shopping at Scale for Omni-channel Success w/ Rick West, Field Agent - At the Coalface Podcast - 13 January 2022

    12/01/2022 Duration: 45min

    Rick is the Co-Founder & CEO of Field Agent - https://www.fieldagent.net Field Agent is a SaaS mobile app that connects secret shoppers with brands Field Agent was one of the first iOS apps ever created/approved and from day one it was designed to facilitate and automate the process of finding and engaging with secret shoppers to monitor and improve the brandcustomer experience In this episode, Jason and Rick discuss how brands can validate their level of customer centricity by engaging impartial agents that then document their actual experiences with that brand

  • E112: Talking How to Maximise Amazon eCommerce Performance at Scale w/ Hai Mag, Eva - At the Coalface Podcast - 06 January 2022

    05/01/2022 Duration: 51min

    Hai is the Co-Founder & CEO of Eva - https://eva.guru Eva is a full spectrum SaaS platform that helps merchants monitor, manage and enhance their performance on Amazon. Eva has multiple modules such as AI-powered Repricing, Restocking & Reimbursement Eva also offers a services layer that helps with Amazon PPC, store management and fulfillment In this episode, Jason and Hai discuss how Amazon has come to dominate in the marketplace space and how merchants can leverage it to rapidly grow their business while containing management complexity and cost through smart automation

  • E111: Talking Epic New eCommerce Fintech and Social Shared Payments w/ Cameron Richardson, PaySQUAD - At the Coalface Podcast - 30 December 2021

    29/12/2021 Duration: 33min

    Cameron is the Founder & CEO of PaySQUAD - https://www.paysquad.co.nz PaySQUAD is a new eCommerce Fintech and Payments platform that supports shared, social payments PaySQUAD allows a group of people to easily pay for a single online eCommerce transaction Think of scenarios where a group of people might want to do this - such as a family gift for a parent - this is what PaySQUAD is all about PaySQUAD allows payments to go shared and social using simple, mobile SaaS tech In this episode, Jason and Cameron discuss the evolution of retail eCommerce payments and how he is building a new payments empire from the deep south of New Zealand

  • E110: Talking eCommerce Influencer Marketplaces w/ Adam Bouris, Snatchit - At the Coalface Podcast - 23 December 2021

    22/12/2021 Duration: 46min

    Adam is the Co-Founder & Director of Snatchit - https://www.mysnatchit.shop Snatchit is a SaaS eCommerce Influencer Marketplace & Affiliate Platform Snatchit connects Shopify retailer websites with influencers to allow them to easily share and recommend the retailer's products to their audiences and earn commissions for doing so Snatchit connects influencers with brands via mobile app and allows them to easily benefit from recommending products they already love Snatchit is also a retail marketplace app that allows consumers to easily search, find and purchase products via shared influencer links Snatchit was born out of a chance connection and business deal with Gary Vaynerchuk In this episode, Jason and Adam discuss the changing face of influencer marketing and how brands can leverage 'authentic influence' for eCommerce growth

  • E109: Talking eCommerce Visual AI, Product Tagging & Search w/ Abhi Vohra, Okkular - At the Coalface Podcast - 16 December 2021

    15/12/2021 Duration: 42min

    Abhishek (Abhi) is the Co-Founder & CEO of Okkular - https://www.okkular.io Okkular is a retail SaaS Tech Platform Okkular helps merchants dynamically/automatically enrich their products with accurate product descriptions, attributes and tags based on machine vision and visual AI with a particular focus on fashion verticals Fashion brands (particularly fast fashion) often struggle to maintain their product catalogs to keep up with the pace of product release cycles - this is where Okkular can help In this episode, Jason and Abhishek discuss the challenges facing the fashion industry in the areas of catalog data maintenance, quality and customer experience and how the Okkular solution came to be

  • E108: Talking Building the eCommerce Marketplace of the Future w/ Jason Wyatt, Marketplacer - At the Coalface Podcast - 9 December 2021

    08/12/2021 Duration: 40min

    Jason is the Co-Founder & Executive Chair of Marketplacer - https://marketplacer.com Marketplacer is a SaaS eCommerce Marketplace Platform Marketplacer is one of the very few 'turn-key' marketplace platforms in the world Many brands are now looking at starting a marketplace to expand their offering, better monetise their existing traffic or start a standalone marketplace to fill a gap in the market In this episode, Jason and Jason discuss how marketplaces have become one of the most popular eCommerce channels in the world and how brands can leverage this to their advantage!

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