Integrate & Ignite Podcast
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 271:57:46
- More information
Informações:
Synopsis
Entrepreneurial leaps of faith require an enormous amount of business savvy and insight. They also require fearless passion, an unwavering commitment, and the ability to take risks. But, it is the wisest and most successful entrepreneurs that know the value of advice, that can listen, and that can also share their experiences with others.Welcome to Integrate & Ignite, a podcast that explores the nature of what it means to be an entrepreneur. Every episode is crafted to make people think, to spark some aha! moments, and to illustrate just how important a truly integrated business and marketing strategy and a solid, inspired brand presence is to success and longevity.
Episodes
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471: Elevate Your Business with Advisors that Share Your Passion with Dr. Shyama Mathews
07/11/2023 Duration: 40minListen in as Dr. Shyama Mathews and host Lori Jones dive deep into the world of successful companies, advisory roles, and marketing approaches that'll blow your mind. Don't miss out on this eye-opening discussion that'll help you conquer your industry!
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470: Unlock Growth Opportunities With Community-Led Brand Building with Lloyed Lobo Co-founder of Boast.AI and Traction
24/10/2023 Duration: 53minBuilding a brand takes strategic marketing, expert communication skills, and a focus on community-led growth. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lloyed Lobo, of Boast.AI and Traction, to hear his inspiring entrepreneurial journey and his book From Grassroots to Greatness, where he outlines 13 rules for building iconic brands with community-led growth.
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469: Revealing the Mindset of an Innovator, Disruptor, and Visionary: Insights from Ernie Crawford of Crawford Technologies
10/10/2023 Duration: 38minBrands need to constantly innovate to succeed. It’s the same with marketing. Whether you’re marketing for a startup, an early-stage venture, or even an enterprise business, you have to stay ahead of the game. In this enlightening episode of the Integrate & Ignite Marketing Podcast, host Lori and her guest Ernie Crawford, founder of Crawford Technologies, explore the importance of embracing disruptive ideas.
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468: Marketing Leadership with Christine Heckart of Xapa World
26/09/2023 Duration: 55minListen in to hear Christine’s invaluable advice on timely topics such as using technology for good, category creation, the importance of differentiation in marketing, and the future of generative technology.
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467: The Art of Market Entry: How to Define a Category and Educate Customers with Krish Ramineni of Fireflies
12/09/2023 Duration: 40minSome of the best companies succeed by entering a market before having full confidence in the technology. Just ask guest Krish Ramineni, founder of Fireflies, on this episode of the Integrate & Ignite Marketing Podcast. Listen in as he talks about timing, execution, and growth with host Lori Jones, as well as about the nuances of category creation, early market entry, and the importance of customer satisfaction.
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466: The Power of Category Design with Mike Bruno of Play Bigger
05/09/2023 Duration: 46minDiscover the power of creating a new category for your product. It's not just about being descriptive, but about conveying meaning and solving a human problem. Learn from host Lori Jones and her guest Mike Bruno, Category Designer at Play Bigger, on this episode of the Integrate & Ignite Marketing Podcast!
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465: Positioning and Branding: Unlocking the Power of Selling a Business with Damon Pistulka of Exit Your Way
29/08/2023 Duration: 43minDamon Pistulka of Exit Your Way joined host Lori Jones as guest on this episode of the Integrate & Ignite Marketing Podcast and set out right away to dismantle the myths and misconceptions surrounding selling businesses. As someone who sells businesses themselves, Damon has seen the good, the bad, and the ugly of the industry. He knows that many agencies in the business of selling businesses give them a bad reputation, and he's here to set the record straight.
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464: The Power of the Employee Experience with Global Growth Evangelist Tiffani Bova
22/08/2023 Duration: 55minCreating a winning customer experience begins with creating a powerful employee experience. Don't miss this actionable conversation with guest Tiffani Bova of Salesforce on the Integrate & Ignite Marketing Podcast!
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463: From Postdoc to CEO: Commercializing Science and Building a Biotech Startup with Lyndsey Linke of SiVEC
15/08/2023 Duration: 33minFrom postdoc to CEO of SiVEC, Lyndsey Linke's journey is one of relentless determination and groundbreaking discoveries. Listen to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and learn about commercializing science, the power of innovation, the intersection of science and business, and all about her “napkin moment.”
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462: Leveraging AI for Personalization: Enhancing User Experiences in B2B Tech Industries with Liza Adams
08/08/2023 Duration: 42minOver the past few months, we have witnessed a rapid pace of innovation in the field of AI, with new and mind-blowing advancements emerging almost daily. Join guest Liza Adams on this episode of the Integrate & Ignite Marketing Podcast, as she and host Lori Jones discuss the enormous impact AI is having on marketing, how we can conquer our fears of AI replacing human roles, and how to leverage the power of personalization.
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461: Unleashing Your Inner Expert with Author Lisa Bragg
01/08/2023 Duration: 34minOvercoming imposter syndrome and embracing your inner expert is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lisa Bragg, author of Bragging Rights.
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460: Being Extraordinary at One Thing with Allen Adamson of Metaforce
25/07/2023 Duration: 47minIt is better to be extraordinary at one thing than to be average at multiple things. Join host Lori Jones and her guest Allen Adamson of Metaforce on this episode of the Integrate & Ignite Marketing Podcast to learn about his new book, SEEING THE HOW: Transforming What People Do, Not Buy, to Gain Market Advantage and the importance of understanding your extraordinary offering and making it the hero.
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459: Designing Success with Performance Marketing Strategies with Amrita Mathur of Superside
18/07/2023 Duration: 48minAdapting to the ever-changing marketing landscape is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Amrita Mathur, VP of marketing at Superside. Listen in and get some powerful advice about ABM marketing strategies, remote design work, and generational differences.
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458: Challenges in Unifying Data Silos with Lars Grønnegaard of Dreamdata
11/07/2023 Duration: 45minB2B customers purchasing software want to see serious "dream data" before purchasing. Guest Lars Grønnegaard, founder of Dreamdata, talks about how to adapt to the current economy and create value for your brand.
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457: In-House Vs. Agency, Which One to Choose With Cody Gillund of Open Lending.
27/06/2023 Duration: 38minOutsourcing PR and creative resources to a marketing agency, especially for thought leadership and content creation, can save time and money for startups with limited resources. It can also bring a fresh perspective to a company with a legacy team. Tune in to this episode of the Integrate & Ignite Marketing Podcast featuring guest Cody Gillund of Open Lending to learn more. #InHouseVsAgencyTeam #Marketing Strategies #IntegrateAndIgnite
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456: From Healthcare to Healthwear: An Entrepreneurial Journey with Jason Andree of Nufabrx
20/06/2023 Duration: 40minOn this episode of the Integrate & Ignite Marketing Podcast, guest Jason Andree, CMO for healthwear startup, Nufabrx, discusses the brand’s mission, the value of strategic partnerships, how to align internal and external teams, and why innovation must be customer centric. Tune in as Jason discusses how Nufabrx is building a drug delivery system through textile innovation, and more!
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455: The Entrepreneurial Mindset with Author Elaine Pofeldt
13/06/2023 Duration: 54minEntrepreneurs often have either a renter’s or an ownership mindset. Which one YOU have will impact how your business grows and scales. Listen in to this episode of the Integrate & Ignite Marketing Podcast with author Elaine Pofeldt to learn about the grit and perseverance it takes to launch a startup and about why you can’t be afraid of rejection.
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454: Mindful Marketing and Crafting Brand Value with May Lilley of Under Canvas
06/06/2023 Duration: 46minApproaching marketing strategically and listening to customers will lead to stronger and better outcomes. How to do that is the topic of this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones and her guest May Lilley, CMO of Under Canvas, to learn more about destination marketing, the importance of customer insights, and about crafting interesting, relatable, and relevant ideas that connect with audiences.
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453: Hiring and Retaining Employees in the New Workplace Culture with Steve Urban of Riderflex
30/05/2023 Duration: 45minA new take on recruiting, hiring, and retention in an ever-changing workplace environment with guest Steve Urban, CEO of Riderflex on this episode of the Integrate & Ignite Marketing Podcast. Tune in as host Lori Jones and Steve tackle how to juggle the different mindsets and expectations of the multiple generations you may have on your team, how to accommodate a hybrid team of innovators that may be in-office or working remote, and what to expect in the future.
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452: Lighting the Fire in Your Belly with Jen Henderson of Tilt
23/05/2023 Duration: 37minWhen Jen Henderson, founder and CEO of Tilt, first started out, she pitched her business idea 60 times in 30 days. It’s an experience many innovators, disruptors, and visionaries can relate to! Listen in to this episode of the Integrate & Ignite Marketing Podcast to hear Jen’s story of grit and resilience, about how she controlled her destiny without sacrificing velocity, and about her recent $10 million in new investment capital!