On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“When I first started, I shared a cubicle with Jerry.” Yes. That Jerry. Mike Hayes began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone on the team — has been living the brand ever since. On this week’s episode of On Brand, we had the opportunity to ask Mike what this means. About Mike Hayes As the Digital Marketing Manager at Ben and Jerry’s, Mike Hayes is responsible for developing and executing U.S. and European digital marketing programming and social media engagement strategies. He’s responsible for U.S. digital media planning and procurement and creates and manages global digital campaigns. Hayes also formulates and implements best practices and case studies for cascading globally. Like everyone at Ben & Jerry’s, he’s responsible for all things peace, love, and ice cream. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In additi

On this week’s Social Sound Bite – a recap of our show recorded live at the KXIC studios in Iowa City – I discuss some recent data from Pew Research Center as visualized by the smart folks at Statista. I also issue a stern warning on why you can’t simply slap the same two social media icons on all of your marketing and call it good. You have to choose your social networks wisely. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and

“You have to tell a story no one has ever heard or offer a simple twist on a familiar theme.” Marketing speaker and best-selling author Andrew Davis is on a mission to change the way that marketers market and publishers publish. One audience at a time. From content brands to branded content and everything in between, I couldn’t wait to chat with Drew.  About Andrew Davis Andrew Davis’ 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune 500 brands. His latest book, Brandscaping: Unleashing the Power of Partnerships, is one of Amazon.com’s Top 100 Marketing Books. He’s produced for Charles Kuralt and MTV. He even produced a documentary film called Roadside Ambition: The amazing true story of one small town with two huge balls. In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville, and TomTom. They built digita

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a few of the prominent 2015 social media predictions and digital marketing trends to keep an eye on. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite 22 Experts on Which 2015 Social Media Trends to Watch Why Facebook Inc’s Video Ads Will Take Off in 2015 (The Motley Fool) Details Unveiled For Twitter’s Native Video Player To Rival YouTube? (TechCrunch) How to Plan Your 2015 Paid Social Media Advertising Budget 11 Marketing Podcasts That You Should Be Listening To Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star bu

“Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant, Ashley Butler has been around for most of the brand’s meteoric rise. It’s hard to believe that Chobani has only been around since 2007. Ashley tells us about building the brand online and off and the role that digital media has played on this week’s episode of On Brand. About Ashley Butler Ashley Butler is the Social Media Strategist at Chobani (Note: I referenced her previous title of “Brand Voice Manager” on the podcast recording). In this role she manages engagement across all Chobani digital platforms, shaping voice and tone for the brand along the way. Butler edits and produces content on a daily basis. She works on the social strategy for the Greek yogurt brand’s high profile campaigns including the Super Bowl, Oscars, and Olympics. Butler also serves as crisis leader for the entire Brand Communications team, planning for recalls and other high intensity situations. A self

“Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that Tamsen Webster knows, it’s that brands are built from a variety of perspectives. It’s not just what you say, it’s how you say it, and also how that message is heard. “Ultimately I help people sell ideas.” With a background that includes agency work, message consultancy, and producing successful TEDx events, I was delighted to chat with Tamsen. About Tamsen Webster Tamsen Webster specializes in how to tell the right story to the right people at the right time. As the Senior Vice President for Executive Communications at Oratium, a messaging consultancy, Tamsen is responsible for helping brands and individuals tell their stories day-to-day to drive business results. As the Executive Producer of TEDxCambridge, she also selects and coaches speakers for the TEDx stage. Tamsen is the the mother of two boys who regularly challenge what she thinks she knows about communication, a retired Weight Watchers leader, and

“Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can play a big role. Dorie Clark is one of those brand architects. The author of Reinventing You took some time to talk with us about brand reinvention. About Dorie Clark Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, Forbes, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future, which has been translated into Russian, Chinese, Arabic, French, Polish, and Thai. Her next book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, will be released this April. Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsof

“Branding discussions used to be esoteric. Like molding fog.” It was this realization that led Patrick Hanlon to come up with a better way to frame the branding conversation. What he created ended up being one of the most effective frameworks for building brands both online and off. As a huge fan of Hanlon’s work, I couldn’t wait to make him the inaugural guest on the On Brand podcast. About Patrick Hanlon Patrick Hanlon is one of the leading brand practitioners in the world. He is CEO and founder of Thinktopia, a global strategic and brand transformation practice for Fortune 100 companies and startups. His book Primal Branding, is the seminal work that looks at brands as belief systems that people opt-in to. Hanlon’s Primal Branding construct is now recognized by YouTube, as their recommended method for designing and attracting social communities. His new book The Social Code builds on the concept of Primal Code outlined in Primal Branding, for the digital age. He has been quoted in Fast Company, Business We

  A new year brings many new things. One of the things that I’m most excited about is a new podcasting announcement. Recently, DJ Waldow and I hung up our headphones from our 100-episode run as hosts of The Work Talk Show. But I wasn’t done with podcasting. Not by a long shot. Today, I’m pleased to announce our newest project here at Brand Driven Digital — the On Brand podcast.  Learn more about your ad choices. Visit megaphone.fm/adchoices