Jane Anderson Show Podcast

Episode 31 - Interview with Leadership Expert Rowdy McLean This Podcast is about helping inspire people to use their name as part of their business and business growth strategy because people buy from people at the end of the day. Rowdy and I discuss how it is possible to play a big game even if you use yourname.com and the flexibility it gives you in doing that. Get some tips from Rowdy as he shares his experiences and the things he wished he had done at the start of his business.

Episode 30 - Interview with Trust Expert Deb Lange In this episode, Deb and I talk things personal branding and how building trust is fundamental in an organisation. Deb talks about how being in the brand you business gets you that work-life balance. Deb Lange is a keynote speaker who helps senior executives, experts, entrepreneurs make sense of complexity, foster relationships and culture in organisations where people's creativity flourishes.  Deborah re-introduces people into ways to playfully gain new insights.   Some great quotes from Deb: "The biggest thing to build trust is actually sharing yourself, whether that's one-on-one, or whether or not it's in a group or if you are having a business meeting, the more we share ourselves, the more others are willing to share of themselves." "Dig deep into what it is that you love, that you know well, that solves a particular problem because you've solved it and there are other people out in the world who might have that prob who you can else and do

Episode 29 - Visibility vs Spam In this episode, I look at visibility and everything around being seen and not allowing your pipeline to dry up. A recent conversation about content and marketing got me thinking about being visible and spam, as the constant flow of content is hard to manage and as more marketing material can cause people to turn off. I look at what to do and what to put out there. “You have to earn the right to sell” – Michael Port Be clear on your message and what you are doing. Be clear on your position so that everything that goes out on your feed is all based around how you are positioning yourself.

Episode 28 - Digital Transformation with Dr. Emily Verstege In this episode, Dr. Emily and I look at personally branded businesses – making the transition to that from another business or previous company. Dr. Emily Verstege is an expert on user experience and data analytics, author of how to build a digital revolution – It’s personal. Helping businesses to be more humanised and on the forefront of digital data and making sure productivity is still there as technology happens fast and transformation doesn’t.

This episode is about LinkedIn in particular whether you need a business page or company page and how to manage it if you are creating one. Your personal LinkedIn profile is an extension of your personal network and brand. It’s a way for you to connect on a personal level online. A business page is slightly different. While personal profiles have connections, company pages have followers.   Some benefits of having a company page include: Elevates the quality of talent applying for a role. Potential employees will review your company page, so make sure it reflects your organisational values. Leverage company visual branding by including images and logos. A company page is also a great place to share videos. Add specific products and services and launch new products and services. Share updates and provide a collection of information team members can easily share within their own personal networks. This allows the company to engage with followers. Some disadvantages include: Needs an allocated page

Episode 26 - The Role of LinkedIn for Different Levels in your Organisation In this episode, I talk about LinkedIn profiles and how everybody has a slightly different role to play in their organisation. 4 Levels of an Organisation's LinkedIn Strategy: 1. CEO2. Executive3. Managers4. Business Development To be found on LinkedIn and stand out from the crowd, it is important that your organisation’s staff profiles have a clear purpose. A person makes a decision about someone within the first three to four seconds of landing on their profile, so it is vital that your company’s profiles align with your organisation’s LinkedIn strategy.

Episode 25 - What Makes You Unique In this episode, I discuss what makes you unique, what draws people to you and why your personality matters to help you stand out and help you grow your business, particularly if you have a personally branded business.  In a digitised world, the opportunity is there for you to stand out from the crowd. First and foremost, you need to maintain your ability to connect on a human level. As Victor Hugo, French writer from the Romantic movement, said: “To divinise is human, to humanise is divine.” What can you and your business do to humanise your connections on LinkedIn? 

Episode 24 - Sticky Content with Kath Walters In this episode I speak with a fantastic guest who has been a business journalist, she's reached an audience of over 20 million people with an estimated 1.4 million words in her time, so she knows what it takes to produce high quality, sticky content. Kath Walters has written for some of Australia's leading business publications including the BRW, The Financial Review, Smart Company, Boss, Crikey and Business Spectator. She's been responsible for producing great content that helps get customers excited on a regular basis and says "It's not just easy, it is really possible." How many of us procrastinate on that?

Episode 23 - Interview with Creativity & Leadership Expert Mykel Dixon In this episode, I have a discussion with creative genius Mykel Dixon about the work he does and his own personal branding in his industry. Listen as he relates his story on standing out. Mykel Dixon is a keynote speaker and mentor who works in the field of artisan thinking and cultural architecture. He is an expert in unlocking business artistry. He helps senior executives, experts, entrepreneurs unleash their creativity and unlock their full self-expression. "We all have to be content creators particularly in brand you stuff." - Mykel Dixon

Episode 22 - Creating a LinkedIn Group This episode is about LinkedIn Groups and how they can build your personal brand; but also are they really worth the time, energy and effort as they can take a bit of work? When you look at LinkedIn overall, assuming that you have an account, if you don't then maybe it's something you would like to think about as part of your personal brand as part of yourname.com, one of the ways that you can really build your positioning and your LinkedIn profile is showing that you are the expert at something, that you know how to do stuff, answer people's questions or share content. LinkedIn provides this opportunity to have a group and LinkedIn has about nearly 400 million people at the moment and you have 5 profiles created every second, it's just extraordinary; so you've got the ability to connect and invite people to a group if you're building it. On your profile, you can have up to 50 groups and if you have a look, there are thousands of groups, some are open groups where you ca

Episode 21 - LinkedIn and Personal Branding for CEO's This episode is all about LinkedIn and Personal Branding for CEOs. You might be the CEO or the rainmaker perhaps or a CEO who does have a strong personal brand that is part of the identity of the business. Today what I really want to do is to perhaps dispel a couple of myths about LinkedIn for CEOs. The positioning that comes with being a CEO is a really powerful tool to be able to leverage that for business growth. I think CEOs are really missing a real opportunity to leverage their LinkedIn profile.

Episode 20 - Thought Leadership on LinkedIn This episode is all about Thought Leadership. You might start to be noticing that there are more people contributing on LinkedIn. Maybe you might subscribe to Pulse on LinkedIn. Pulse is a curation tool or the tool that captures the topics that you might be interested in. So LinkedIn is not just about your profile being up there but it's a way for you to position yourself as the expert in your field. Something that is quite unique about it is that it is Business to Business and it's a bit different than Facebook. I think it creates the perfect platform for your positioning strategy.

Episode 19 - Interview with Organisational Agility Expert Patrick Hollingworth In this episode, I have a great conversation with Patrick about his passion and the parallel between climbing mountains and the consulting work he's doing. Patrick Hollingworth is a mountaineer, inspirational speaker, facilitator, author, CSP, TedX presenter who helps large organisations contend with uncertainty and adapt with changing circumstances. What he has to say about using yourname.com in your business:  Best thing about yourname.com enables you to change and not have to constantly change your website domain. You're constantly changing and evolving. By sticking to yourname.com that's your base camp at the foot of the mountain and you might go off and climb one mountain and then come back to base camp and then go off and climb another mountain, cross the other side of the valley, but you're still coming back to yourname.com, your basecamp and that can evolve as you evolve.

Episode 18 - Storytelling This Podcast is about storytelling and how it fits into your personally branded business and how it can help you stand out. One of my favourite things to do is travel and my favourite place in the world to go to is the US, I just love going there. I just find that it has so much vibrance, energy and I find generally Americans are very optimistic and are big-picture thinkers. They live in a world of possibility. How does this relate to storytelling? How does this relate to storytelling? Listen and find out!

Episode 17 - Likeability - Not Being a Show Pony Likeability is about not being the show pony and about telling people how amazing you are. One of my favourite topics I wanted to talk about today is the subject of likeability! I think it's a really interesting one because it's intangible sometimes. What makes someone likeable? 7 Ways to Improve your Likeability: Read people Ask questions Know what the person might be thinking Give compliments Appropriate touch Friendliness Eye contact

Episode 16 - Present with Impact I believe that people buy from people and they buy from people who they know, like and trust. I'm obsessed with people being able to connect so that they have enough impact on their communications; so that we can all go out there and help the people we want to help. I find that a lot of people think Personal Branding is this narcissistic look at me type of approach to building a business. But I don't think it's about that at all. I think it's about being able to connect, inspire and engage your audience. Not that it's about you, but it's actually about your client. It's about helping your audience become the best they can be, but you need to be really clear about who you are so that they can connect with that. So today's episode is all about presentations and speaking.

Episode 15 - Become a LinkedIn Rockstar What type of user are you when it comes to your LinkedIn profile? Persister Avoider Attempter Rockstar 3 steps to building a Rockstar Profile: SEO Personal Branding and Positioning Connection Points I look at in this episode are the types of user you are when it comes to your LinkedIn profile: Persister. You’re getting results but it’s taking a lot of time. You’re posting content but unsure if it’s the right content. You feel as though there must be a better way but you’re not sure what that is. You’d like to know some more efficient ways to make your profile work and be less time consuming. Avoider. You think LinkedIn is more a recruitment tool. You may think that if profiles are created for your team, they will leave and not attract clients. You have a private profile because you don’t want attention and you don’t see yourself as an integral part of the sales funnel. Alternatively, you don’t have time to spend

Episode 14 - Sex, Dating & Relationship Expert Dr. Nikki Goldstein I interview an expert who is real, she's poised, self-assured and she is Australia's modern day expert on all things relating to sex, dating, relationships and everything in between. She has that incredible ability to normalise the subjects of sex and relationships and her fresh and balance counter views make them instantly relatable and approachable. My guest is Dr Nikki Goldstein and she speaks on the type of business she has and who she assists now.

Episode 13 - Metrics that Matter In this episode, I look into the LinkedIn metrics and what they mean for you and your LinkedIn profile. 5 keystone Points I look at in the episode for your profile: SEO The first 4 seconds Original thought leadership and curation Action people take What you say to people My book Connect: Leverage your LinkedIn Profile for Business Growth and Lead Generation covers the topics discussed in more depth and provides guidance so you can take control of your profile and use it effectively. Purchase your copy today and turn your LinkedIn profile into a lead generating machine!  

Episode 12 - Social Selling Index on LinkedIn What is the Social Selling Index? Recently we have been fielding a lot of questions about this, as LinkedIn has introduced this and it can be found through your LinkedIn profile. 3 key aspects discussed in this episode for and about the SSI: Positioning – What you want to be known for Measure – What is it? Is it general? Conversation – regarding the diagnostics of it The Goal of life is to match your heartbeat with the beat of the Universe… – Joseph Campbell – TWEET In talking about your profile and the SSI here is another great take away: People who are going to buy from you are people who already know you – Seth Godin – TWEET