Weekly Bs: Relationship-centered Chiropractic Marketing

There are a ton of ways to advertise a chiropractic practice. Old-school marketing tactics that have worked forever are still working for some chiropractors. Other chiropractors lean heavily on more modern ways of marketing like social media and online advertising. The most successful practices are most likely using a combination of both old-school and modern chiropractic marketing. It would be impossible for me to talk about all the different marketing options available to chiropractors in one article. So I’m going to focus on three of the most popular marketing channels that chiropractors are using today: Facebook Ads, Google Ads, and Reputation Management. My goal is to give chiropractors a few things to think about as they decide which marketing channel is best for their practice.

One of my things is creating chiropractic memes. I’ve been creating chiropractic memes for years now, and it’s a lot of fun. I’ve learned a lot about things that work and things that don’t. Since I’ve never talked about the thought process behind a good chiropractic meme, I figured it was time. In this episode, I talk about what makes a good chiropractic meme. I discuss why memes are helpful for me and why they can be helpful for other chiropractors. I also give chiropractors some meme categories to consider if they want to start making memes for their patients. Let’s talk about it.

“People don’t care about chiropractic, but they do seem to care about loud cracks and half-dressed women.” I made that comment after browsing the most popular chiropractors online. Most of them are either selling crack or they are selling sex. In this episode, I ask the question “Does sex sell chiropractic?” I talk about the type of businesses that benefit most from sexualized advertising. I also discuss why “sex sells” applies more to some chiropractors than others.

It’s not uncommon for people to find out that someone is a chiropractor and want to ask them a “quick question.” When chiropractors find themselves in that situation, they are often thinking that they are talking to a potential new patient. But often, the conversation ends up being unfruitful. Why? In this episode, I talk about the mistake of going into “doctor mode” outside of your office, and why lengthy conversations with potential patients often end up turning into nothing. Let’s get into it.

Networking can be such a powerful tool for chiropractors. The more advocates you have in your community who are referring to you, the easier your practice growth becomes. But a lot of chiropractors make a BIG mistake when they try to do networking. In this episode, I talk about the BIGGEST mistake that chiropractors make when they join a BNI or try to do other forms of networking in their community. I talk about 2 very important things your networking partners need to know about you in order to be a good referral source. Let’s get into it.

The “Ring Dinger” adjustment made popular by Dr. Gregory Johnson is controversial in the chiropractic world. I’ve heard some chiropractors say they love it. I’ve heard a lot more say they don’t. In this episode, I thought I would take a look at the Ring Dinger and try to dissect what all the controversy is about. I made a quick list of potential grips, as well as a list of things Dr. Johnson does well. I also let you know if I would ever like to get a Ring Dinger adjustment. Let’s get into it.

Chiropractors aren’t the only ones who make mistakes when it comes to advertising. Turns out, people who marketing to chiropractors aren’t always bringing their A-game either. In this episode, I take a look at 4 different ads and landing pages targeting chiropractors. I show you the biggest mistake from each ad campaign. Hopefully, learning from the mistakes of others will help you get better at marketing your chiropractic practice. Let’s get into it.

I wasn’t a chiropractor in the Mercedes ’80s, but it seems like it would have been a great time to start a practice. Insurance coverage, no-deductibles, high visit numbers, paid in full bills…wow…what a big opportunity. It got me thinking…what big opportunities do chiropractors have now? In this episode, I talk about the current state of SEO for chiropractors and why it’s the biggest chiropractic marketing opportunity right now. I also discuss why this opportunity won’t be around forever, just like the Mercedes ’80s. Let’s get into it.

One of the things we know is that great chiropractic marketing will attract the right patients and repel the wrong ones. But great chiropractic marketing will also affirm to your current and future patients that they choose the right chiropractor by choosing you. In this episode, I talk about the importance of consistency in your chiropractic practice. I talk about how an inconsistent message will scare away potential patients and upset current ones. Let’s get into it.

Chiropractors understand the importance of patient retention. It’s important for the patient to follow through with care to get the best results from their care. It’s important for the chiropractor purely from a small-business standpoint. You can’t grow a business when no one sticks around. In this episode, I talk about a very important part of patient retention. I discuss the big mistake that most chiropractors make, especially when they want to avoid the crazy recommendations prescribed by chiropractic practice management. Let’s get into it.

For MOST chiropractors, social media management is a waste of money. They think paying an outside company to “do their social media” is helping them reach more people. They think it’s helping their retention. They think it’s helping them build authority and a better connection with their community. Most of the time… it is NOT. In this episode, I talk about what chiropractors want from their social media presence. I discuss what chiropractors are hoping to gain from paying for social media management, and why there’s often a disconnect. Let’s get into it.

“Your practice will NOT grow if YOU do not grow.” Most chiropractors went to chiropractic college because they wanted to help people and make a good living. Nothing wrong with that. But the reality of being a chiropractor often is not that simple. Chiropractors are often stuck doing all kinds of things they never really wanted to do. In this episode, I talk about the responsibility of owning a chiropractic practice. I discuss why leadership is so incredibly important for any chiropractor looking to help more people and make more money. Let’s get into it.

I’ve never met a chiropractor who didn’t want to be successful. That would be weird. But just because a chiropractor wants to be successful, that doesn’t mean it will automatically happen. In fact, most chiropractors never have the successful practice that they hoped for when they became a chiropractor. That stinks. In this episode, I talk about 5 things that are necessary for chiropractors to be successful. I also discuss how chiropractors can make better choices when it comes time to spend money to improve themselves or their practice. Let’s get into it.

Most chiropractors practice don’t practice in a town by themselves. In some areas, chiropractors are practically stacked on top of one another. When someone searches for a chiropractor in their area, who will they find? Is it random, or is there a method to the local SEO madness? In this episode, I unpack the mystery of local SEO and reputation management. I lay out a chiropractor’s cheat sheet that will help you dominate the local search in your area if you apply it. Let’s get into it.

So many chiropractors decide to take an associate position right out of school. More often than not, those positions end up being short-lived and frustrating. Why is that? In this episode, I talk about the disconnect between the chiropractor taking associate positions and the chiropractor hiring the associate. I discuss common mistakes made by associate chiropractors and give 4 tips on how to get the most out of your time as a chiropractic associate. Let’s get into it.

Chiropractors have a lot of choices to make. Some of them are simple with little risk. Some of them are difficult with great risk. The better you are at making choices, the more likely you are to succeed. In this episode, I talk about the simple secret to making better choices on a consistent basis. I discuss why so many chiropractors (including myself) have made bad choices in the past. Let’s get into it.

It’s been a while since I’ve talked to a chiropractor who doesn’t have a website…unless they are just getting started. We all know websites are important. So why are so many chiropractic websites terrible? In this episode, I talk about some of the most common chiropractic website mistakes. I share a few examples of chiropractic websites in my area. Let’s get into it.

The word subluxation has been around in the chiropractic profession since the beginning. Some chiropractors LOVE it and can’t imagine a chiropractic world without the word subluxation being at the center. Other chiropractors avoid the word altogether. In this episode, I talk about why chiropractors shouldn’t use the word subluxation. I talk about how using certain words (including that one) can interfere with your ability to help more people. Let’s get into it.

Most chiropractors would like to have more new patients. But most chiropractors have also forgotten what it’s like to be a new patient. How do they find you? How do they pick you? In this episode, I get inside the head of a chiropractic new patient. I talk about the 3 main pathways that new patients take when choosing a chiropractor and what chiropractors should care about the most. Let’s get into it.

Independent contracting is very popular amongst chiropractors, especially new chiropractors. Independent contracting is a pretty simple concept, but somehow chiropractors manage to make it complicated. In this episode, I talk about chiropractic independent contracting. I discuss the simple pros and cons. I also talk about a weird hybrid position that I’ve seen over the last several years, and what chiropractors should do about it. Let’s get into it.