Weekly Bs: Relationship-centered Chiropractic Marketing

For MOST chiropractors, social media management is a waste of money. They think paying an outside company to “do their social media” is helping them reach more people. They think it’s helping their retention. They think it’s helping them build authority and a better connection with their community. Most of the time… it is NOT. In this episode, I talk about what chiropractors want from their social media presence. I discuss what chiropractors are hoping to gain from paying for social media management, and why there’s often a disconnect. Let’s get into it.