Social Solutions

There is no question that the hottest thing in reaching marketing using digital resources is through video. But - What form? What platform? How long or short? How sophisticated? How often? The questions go on and it’s the primary reason many fail to ever get started.

Do you remember your first Algebra class? What finally made sense after all the drills to learn addition, subtraction, multiplication, and division went right out the window with Algebra. Nothing made sense…at first. That is where we are with Twitter today. In their effort to eke out a precious few more value added characters within the 140 limits, they have succeeded in totally confusing and frustrating loyal Twitter users.

It wasn’t but a few weeks ago when we were scratching our heads on why Twitter would go from 140 characters to 10,000 characters. After the minor rebellion, they figured out pretty quickly that even the most loyal users didn’t think it was a good idea. But it must have started the wheels turning at the Twitter headquarters because rumor has it we will be getting full benefit of our 140 characters because links and images will now be bonus characters.

We know by now that a video strategy is essential for a fully developed marketing strategy. And we also know that pre-recorded, fully edited videos are being supplemented with live stream. Now that Meerkat has been knocked out of the ring, the match that the odds-makers are betting on is between Facebook Live and Periscope. We’ll bring you up to date and make our recommendations on today’s Social Solutions Show

We used to think that the phrase “strange bedfellows” only applied to politics but as of yesterday, one could make a good case that it fits to describe the new alliance between SnapChat and NBC for new broadcasting options during the 2016 Summer Olympic Games. Today’s Social Solutions Show will discuss what business can learn from this unlikely pairing.

The big news for business owners and marketers to prepare for is the launch of Social Autopsy – no, that’s not a joke. Yelp will seem like a tamed lion compared to the potential damage that bites on this new site could leave behind. What else is on deck today? We’ll share how tech influencers are using Twitter; the hottest colors shared on this year’s Pinterest palette; how Microsoft’s Word Flow will make typing on your iPhone easier; why you should take advantage of Facebook’s free webinars for small business; and how to deal with people’s increasingly shorter attention spans.

During the time that my partner Ken Herron has been flitting around the world, I have been doing a series of shows on information that will provide Social Solutions for you and your business. On the 6th we talked about effective Networking strategies – online and offline. Last week it was all about Content Marketing. Today, to round out the topics we are discussing Advertising and Promoting your social messages.

If you are truly looking for solutions to your social media strategy, there is no question you must master the art of content creation and distribution. It is the aspect of marketing that many small businesses, professionals, and entrepreneurs either ignore or fail doing. Today’s Social Solutions Show will clear up the mystery, simplify the process and answer all your questions concerning how you can develop and implement a successful content marketing strategy – without breaking the bank or taking valuable time away from your business.

Ken and I have found that the ability of our clients to grow their business is often hampered by some of the most basic skills like: clear and articulate introductions; meaningful and memorable conversations; a persuasive (yet non-irritating) plan for business development; and networking skills both online and offline that mature into long-term relationships.

So how long is too long and how short is too short? Of course we are talking about video. So we have 6-second Vine, 30-second Facebook Live, recommended under 2-minute YouTube, and up until today, we had 15-second Instagram videos. But Instagram has changed the game and is rolling out their new 60-second version. This will make for a lively discussion between @kenherron and @linkedinlady on today’s Social Solutions Show (find us on CKC Global Media).

Perhaps you have heard about the “Internet of Things” but you’re not really sure what it means. Well, surprise! Today’s Social Solutions Show on CKC Global Media will answer all your questions. Our special guest, Sudha Jamthe, is a globally recognized entrepreneurial mobile product leader with 20+ years experience building Consumer Mobile and eCommerce Products. Sudha loves shaping new technology ecosystems and helping businesses drive Digital business Transformations.

Spring-cleaning on your list of things to do this weekend? Well maybe an hour at the keyboard going through your LinkedIn Privacy Settings may be worth the effort. They have done their own housecleaning so it’s time to see how it is affecting your profile. And we’ll round out the hour with highlights from the Pinterest 2015 Transparency Report.

You have too work pretty hard to find two people who are more committed to innovative marketing and seizing opportunities to enhance your brand image. However, even Ken and Carol draw the line with #DeathJacking. This week with the deaths of Nancy Reagan and George Martin (the 5th Beatle), it seems the concept of #Newsjacking has hit a new low and we want to set you straight.

It’s official – Facebook Reactions has been launched and whether you Like, Love, HaHa, or want to express sadness or anger, there is an emoji for you. But, the big question @kenherron and @linkedinlady will be addressing today on The Social Solutions Show is whether this is good or bad for business marketers.

The Social Solutions Show is not about politics but even we have to tip our hats to the quick action of @realDonaldTrump (or his team) when they scooped up a URL when it expired – which one, you ask? Try jebbush.com. Enough said.

We knew it was coming but it didn’t stop the outrage when Twitter changed the way we receive our tweet feed. Do you care if you see all your incoming tweets or just the ones that Twitter deems important enough for you to see? That starts the Social Solutions Show with @kenherron and @linkedinlady today. But fasten your seatbelt – there’s plenty more! Meet FirstView, the new paid video ad that will appear at the top of your feed (and you can’t turn it off. Bravo Instagram for allowing easy switching between multiple accounts so we can stay connected to friends and business with a simple click. Have you met Amy, your new personal assistant for scheduling meetings? Joining us will be Dennis Mortensen, CEO and Founder of x.ai to explain.

So this Sunday is the biggest sporting event of the year (#SB50) and as a marketer you have a choice. Do you sit on the couch stuffing nachos and wings or do you seize the opportunity to get IN the game and amp up your social media messaging? Today’s Social Solutions Show will give you some tips on how to enjoy this major media event and help your business at the same time. Of course we’ll share our best marketing tips for small business during the Super Bowl as well as how you (yes, you) can do paid advertising during the game. But where should you do it…perhaps mobile…maybe not!

Today’s Social Solutions Show will give you some compelling evidence to boost your pace and get you back in competition. Once we have your attention, we’ll give you some cool tools and techniques to help you on your way. Included the lineup are updates on Adobe Voice, what Pinterest pinners want in 2016, how to deal with negative comments on your Facebook page, why Snapchat should be on your radar screen, and what 70 million users a month on SlideShare know that you don’t.

It was predictable but still disappointing that our hopes for Instagram as the organic platform of choice have been dashed in favor of the well-known Facebook ‘pay for play’ requirement. It’s not all bad news, but it definitely will take some of the fun out of this fast-growing and hugely popular site.

It may seem obvious that it’s easier to fly with the right wings, but now Twitter has given marketers open access to their own Flight School. Today’s Social Solutions Show will bring you up to date on how to get your wings and what they will do for your business.