More Podcast Money

We previously talked about the different ways to make money with your podcast. For me, let's get something clear. Most people do NOT make money from their podcast. Their podcast is a marketing arm of their business that builds a relationship with their audience.  Rob Walch the VP of Podcaster Relations shares stats about their network in their podcast The Feed, and in their January 6th episode he mentions that only 7% of podcasters get enough downloads for a "Major" sponsor.  Yet, so many podcasters dream of starting a podcast and getting a sponsor. If we do the math that means that 92% of them will not reach their goal. But this doesn't mean you can't get a sponsor. I just got a sponsor for my School of Podcasting show. Who is the sponsor? A Podcast event called Podcast Movement. Why did they sponsor my show? Because I have their target audience. The key here is I have a very specific audience: podcasters. The more niche you are the better pay you can get for a sponsor. Glen Hebert of the Horse

Today we are looking at how podcasting helps your audience: Know you Like you Trust you When they do those things, do you know what else they do? They BUY stuff from you! Bill Strand from http://www.chameleonbreeder.com/ will buy cages that are more expensive than his competition, but they buy HIS cages because they want to support him Today I play a clip from Hall of Fame Podcaster Gary Leland of www.fastpitchradio.com on how he no longer spends money on Google Adwords. Gary created the show his target audience wanted to hear and Gary is his own sponsor.  John Dennis got so many leads (GIANT LEADS) from his Smart Time Online podcast, he had to quick his podcast!  I got great feedback on a product that is going to allow me to create a NEW product to meet a segment of my audience Keep in mind you need to deliver value. Nobody tunes into an infomercial on purpose and it is way too easy to tune out of a podcast the minute you waste their time.  Ready to Start Podcasting? Come visit me at www.schoolofpodca

Let's say you have a product that is meant for people who participate in Triathalons. You could exercise in Fitness Magazines, Biking magazine, Weight Lifting Magazines, TV, but you're hoping that the tri-athlete is maybe watching or reading one of those items. While more people listen to radio than a podcast, each year radio listening is going down and podcast listening is going up. With a radio station, you can only reach as far as your signal. You might say, "But hey Dave I can get my station on the iHeart Radio App." This is true, but when you go to listen in the car you are streaming the show, chewing up your phone's data package. With a podcast, you can download the file to your phone while you're on wi-fi at home and then listen to the episode without chewing up your data. Radio and Newspaper people will ask, "But how do we know if they are listening?" To that, I want to say, "How do I know if someone saw the story on page 6? Here is a fun fact, in the Apple Podcasts app if y

Today we talk about the ways you can make money with your podcast. Sell Your Stuff Sell other Peoples Stuff Sponsors Donations and Crowd Funding Free Stuff Of course, all of those rely on you having an audience. If you're looking for more options, that is it. You're either going to sell a product or service that you have created, sell other people products (through affiliate links using sites like shareasale.com, donation and crowdfunding tools like Patreon, and you might get free stuff from companies. We will dive deeper into these options as we move forward, or you can read about them in the book More Podcast Money at Amazon