Synopsis
The Public Relations Society of America (PRSA) is the world's largest, pre-eminent organization for public relations professionals. Serving more than 22,000 members, PRSA's primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels. WebmasterRadio.FM's Cover Story and the PRSA Conference Channel feature insights from industry thought leaders on a variety of topics, as well as featured presenters and highlights from the annual PRSA International Conference. From time to time, the PRSA Conference Channel features segmented podcasts for various areas of public relations, such as diversity, public affairs and government, and technology, to name a few. Additionally, roving reports from PRSA's Professional Interest Section conferences appear on the PRSA Conference Channel. Recipients of the annual PRSA Silver Anvil Award the icon of best public relations practices that recognizes organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity and resourcefulness also are featured each year on Cover Story.To learn more about PRSA, visit www.prsa.org.
Episodes
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![State of Canadian Public Relations]()
State of Canadian Public Relations
01/12/2009 Duration: 03min[Karen Dalton, APR, Executive Director for the Canadian Public Relations Society discusses the similarities of PR from their American counterpart and how they are dealing with changes with journalism, social media and more./>
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![Managing Age Diversity in the Workplace]()
Managing Age Diversity in the Workplace
15/06/2009 Duration: 29min[Managing Age Diversity in the Workplace and how this dynamic affects workplace interactions./>
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![Managing the Digital Age Communicator]()
Managing the Digital Age Communicator
02/06/2009 Duration: 03min[Managing the Digital Age Communicator with Don Spetner, executive vice president of Corporate Affairs for Korn/Ferry./>
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![Connecting with Twitter]()
Connecting with Twitter
02/06/2009 Duration: 07min[Corinne Weisgerber, Ph.D., assistant professor of communication at St. Edward’s University in Austin, discusses How to Use Twitter to Connect With Your Audiences./>
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![Softscribe Green PR]()
Softscribe Green PR
02/06/2009 Duration: 03min[Conference attendee Julie Keyser-Squires, APR, vice president, CFO of Softscribe, discusses her company’s public relations work in green government, green tourism and hospitality./>
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![Social Media Public Relations]()
Social Media Public Relations
02/06/2009 Duration: 05min[John Wall and Christopher Penn discuss their presentation, “Social Media Public Relations: How to Use Social Media to Reach Reporters and Analysts.” />
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![Volunteering with PRSA]()
Volunteering with PRSA
26/05/2009 Duration: 06min[Conference attendee Lara Kretler discusses the benefits of volunteering with her local PRSA Chapter. />
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![Social Media Communities and User-Generated Content]()
Social Media Communities and User-Generated Content
26/05/2009 Duration: 08min[Independent consultant and blogger Rachel Happe on How Social Media Communities and User-Generated Content is Changing Organizations.” />
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![Measurement and Community]()
Measurement and Community
26/05/2009 Duration: 03min[Conference attendee Bob Wilson discusses the importance of measurement and community./>
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![Building Better Blogger Relations]()
Building Better Blogger Relations
19/05/2009 Duration: 07min[Peter Himler, founder/principal of Flatiron Communications LLC, discusses strategies and techniques for building better blogger relations. />
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![Economic Development with Social Media]()
Economic Development with Social Media
19/05/2009 Duration: 03min[Beth Schmidt, the Oklahoma Department of Commerce, discusses her work in combining economic development with social media. />
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![Social Media Resources]()
Social Media Resources
19/05/2009 Duration: 11min[Part two of our interview with Eric Schwartzman, who discusses social media resources used to communicate with attendees following the conference feedback and commentary online./>
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![Hispanic Public Affairs]()
Hispanic Public Affairs
18/05/2009 Duration: 33min[Hispanic Public Affairs and how to execute effective campaigns to influence Latino communities, mainstream constituents, government and institutions./>
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![Organizing PRSA Digital Impact]()
Organizing PRSA Digital Impact
12/05/2009 Duration: 01min[Judy Voss takes us behind the process of organizing the PRSA Digital Impact Conference./>
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![Genesis of PRSA Digital Impact Conference]()
Genesis of PRSA Digital Impact Conference
12/05/2009 Duration: 10min[PRSA Digital Impact Conference co-chair Elizabeth Albrycht tells us about the genesis of the inaugural conference./>
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![PR Strategy in Social Media]()
PR Strategy in Social Media
12/05/2009 Duration: 08min[PRSA Digital Impact Conference co-chair Eric Schwartzman talks about what role does PR Strategy play in social media. />
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![Reaching U.S. Asian Indian Audiences]()
Reaching U.S. Asian Indian Audiences
20/04/2009 Duration: 29min[Communicators and marketers are increasingly inter/>
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![GLBT Community Outreach]()
GLBT Community Outreach
16/03/2009 Duration: 29min[Outreach and Corporate Best Practices in the GLBT Community./>
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![Black Media and Loyalty of Black Consumers]()
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![2008 PRSA Chapter Diversity Award Winners]()
2008 PRSA Chapter Diversity Award Winners
15/12/2008 Duration: 36min[the 2008 PRSA Chapter Diversity Award Winners discuss the real significance of having diversity in chapters, why people should care about diversity plus current and ongoing diversity challenges that chapters face./>
