Sales Reinvented

Sales is about making connections with your customer. Humans invented stories as the most powerful way to connect information and people. That’s why storytelling is something you have to learn. Learning to play any musical instrument is challenging. Every once and a while a Mozart comes along that is naturally gifted at a young age. But for most people, the reason they’re good at something is because they do it consistently. Just like learning a musical instrument, storytelling is a skill that you need to master.  Outline of This Episode [0:41] Why storytelling is an important skill to possess [1:16] How to become a more gifted storyteller [2:26] The ingredients of a great story that sells [4:51] The attributes of a great sales storyteller [6:18] Resources to improve storytelling abilities  [7:28] Doug’s top three storytelling dos and don’ts [9:33] How a story can pack a powerful punch The ingredients of a great story that sells Many salespeople go wrong when they share a case study, thinking that it’s a st