Sales Reinvented

People are more likely to listen and emotionally connect to a story versus facts. That’s why when you have a chance to tell a story, you’re more likely to make that emotional connection. It’s even better when they can see themselves in the story. But how do you tell stories that land? According to Caryn Kopp, it’s all about using the right words. Outline of This Episode [0:59] Why is storytelling an important skill to possess in sales [2:03] Can you become a gifted storyteller?  [3:17] The ingredients of a great story that sells [6:32] The characteristics of a good storyteller [8:11] Resources to improve your storytelling abilities  [9:35] Caryn’s top three storytelling dos and don’ts [12:09] How the right words are influential Can you become a gifted storyteller?  Caryn’s company is built of senior business developers—that they call door openers—representing their clients and landing them meetings. Caryn is constantly asked if she can train sales teams to be better. The short answer is yes.  However, she c