Sales Reinvented

Storytelling is how you help prospects and customers remember you and understand your product (and why it’s valuable to them). Humans interpret things through stories. If you can tell a story that makes sense, you’ll be more successful. But if you can tell a story interweaved with tension and release, you’ll hook your listener and they’ll be more invested in what you have to say. Steve Benson shares why this is his favorite storytelling strategy in this episode of Sales Reinvented!  Outline of This Episode [0:54] Why storytelling skills are important in sales [1:32] Is storytelling a skill that can be learned? [2:18] Tension and release are key to a great story [3:28] The attributes of a great storyteller [7:34] Resources to improve storytelling abilities [9:04] Steve’s top 3 storytelling dos and don’ts [12:59] Stories have the power to win new business Tension and release are key to a great story Some people are better speakers than others—but is it because they’re born that way or learned those skills as